McDonald's rolls out adult Happy Meal
It is the first time in more than two decades that the McDonaldland gang have all appeared together in a promotion or advert. A Grimace shake in 2023 went viral. Fans can choose between a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, plus fries — all with collectible tins featuring retro designs and extras like stickers and postcards.
A new shake is also on the way, inspired by the 'lava' and pink clouds of McDonaldland. The chain is keeping the flavor under wraps — encouraging customers to take a sip and guess the taste — just as it rolls out a collab with Pacsun for exclusive McDonaldland merch. McDonald's has been looking for ways to grow its fan base after suffering continuous sales slumps . The chain reports second-quarter earnings Wednesday — its first update since May's dismal results, the worst since the pandemic.
A month ago, snack wrap returned after a nine-year hiatus. The new offering with Grimace and friends builds on McDonald's growing line of adult meals, which kicked off with the wildly successful Cactus Plant Flea Market box in 2022.
It has since rolled out other specialty creations fit for grown ups nationwide, including the Kerwin Frost Box and Minecraft Movie Meal . Beyond novelty items, the fast food giant has been making other major moves.
It is extending hundreds of restaurants' hours nationwide and plans to hire 375,000 Americans this summer, it's biggest jobs push since 2020 . It also aims to open 900 new U.S. restaurants by the end of 2027.
McDonald's is not the only fast food chain to be going all in on the summer fast food wars. Burger King and Wendy's have been launching flash deals.
Other chains that entered the fight this season include Jimmy John's with its all-new summer menu and Dunkin' with its Sabrina Strawberry Daydream Refresher , created in collaboration with Sabrina Carpenter .
Burger King and Wendy's fired the first shots this summer by launching flash deals between May and June. Both restaurant chains have been in the process of opening restaurants and bouncing back from sales dives .
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