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McDonald's 再度開啟 McDonaldland 幻境 懷舊套餐與神秘奶昔同步回歸
McDonald's 再度開啟 McDonaldland 幻境 懷舊套餐與神秘奶昔同步回歸

Hypebeast

time4 days ago

  • Entertainment
  • Hypebeast

McDonald's 再度開啟 McDonaldland 幻境 懷舊套餐與神秘奶昔同步回歸

重點摘要 McDonald's 將於 8 月 12 日正式再度打開奇幻「McDonaldland」大門,並以期間限定「McDonaldland Meal」打頭陣。顧客可自選 Quarter Pounder with Cheese 或 10 件裝 Chicken McNuggets,配上 World Famous Fries 及驚喜口味「Mt. McDonaldland Shake」。這杯奶昔靈感來自品牌復古幻想景觀中的火山,以熔岩藍與棉花糖粉紅渲染杯身,為經典滋味注入視覺彩蛋。 另外,每份套餐隨機附送六款紀念鐵盒中的其中一款,內藏明信片、貼紙及多款以 Ronald McDonald、Grimace、Hamburglar 等人氣角色為主題的懷舊插畫。粉絲亦可透過 Pacsun 與 Away 的限量聯乘,入手服飾與行李精品,無論穿搭或遠行都能把 McDonaldland 一併帶走。隨着這次回歸,McDonald's 邀請新舊擁躉走進這個誕生於 1970 年代的繽紛角色宇宙。 更多有關「McDonaldland Meal」的精彩內容,立即點擊下方影片一探究竟。

McDonald's McDonaldland meal returns on August 12 with surprise elements fans didn't expect — here's what we know so far
McDonald's McDonaldland meal returns on August 12 with surprise elements fans didn't expect — here's what we know so far

Time of India

time5 days ago

  • Entertainment
  • Time of India

McDonald's McDonaldland meal returns on August 12 with surprise elements fans didn't expect — here's what we know so far

McDonald's is tapping into nostalgia once again with the return of its McDonaldland mascots in a new adult Happy Meal set to launch on August 12. Featuring familiar characters like Grimace, Birdie, and the Hamburglar, the release is designed to create buzz and boost engagement, especially as the company prepares to share its Q2 financial earnings following its weakest performance since the pandemic. McDonaldland meal launches with nostalgic characters & shake The new McDonaldland Meal will be available for a limited time and includes a choice between a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, served with fries and a new Mt. McDonaldland Shake. Inspired by a volcano from McDonald's fictional McDonaldland universe, the shake features a vibrant blue color, pink whipped cream, berry flavors, and soft serve. The pricing for this special meal will be determined individually by each location, McDonald's clarified. the reunion I've been waiting a trip to get the mcdonaldland meal 8.12 Past releases have boosted sales and demand This isn't McDonald's first attempt at turning nostalgia into a revenue driver. The adult Happy Meals released in October 2022, featuring Cactus Plant Flea Market toys, quickly sold out and drove a secondary market boom online. Similarly, last summer's Collector Meal, which came with a collectible cup, helped stir consumer interest. McDonald's has historically leaned on special promotions, celebrity tie-ins, and limited runs to push sales and generate conversation—often leading to ingredient shortages due to sudden spikes in demand. Collectible tins & limited-edition merchandise add to appeal Each new McDonaldland Meal will also include one of six collectible tins, each themed around a different McDonaldland character. These tins contain postcards, stickers, and other character-inspired items meant to evoke childhood memories for adult consumers. In addition to the meals, McDonald's is collaborating on two separate limited-edition merchandise drops. The first, in partnership with Pacsun, will launch on August 12, the same day as the meal. A second release, in collaboration with Away, will follow on August 18. NEW RONALD MCDONALD COMMERCIAL IN 2025! Looking ahead: Financial results & marketing strategy McDonald's is scheduled to report its second-quarter earnings this week, the first major financial update since May. The company is under pressure to rebound after reporting its weakest results since the pandemic. With the return of beloved mascots, a new shake, collectibles, and exclusive merch, this campaign is expected to reignite interest and potentially uplift short-term sales, continuing McDonald's strategy of leveraging nostalgia to strengthen brand loyalty and consumer engagement.

McDonald's new limited-time McDonaldland Meal is serving up major 1970s nostalgia
McDonald's new limited-time McDonaldland Meal is serving up major 1970s nostalgia

Time Out

time6 days ago

  • Entertainment
  • Time Out

McDonald's new limited-time McDonaldland Meal is serving up major 1970s nostalgia

Nostalgia is back on the menu at McDonald's, and it tastes like blue lava and pink clouds. Starting Tuesday, August 12, McDonald's is launching the McDonaldland Meal, a throwback-packed experience that revives the magical world that's home to Ronald McDonald, Grimace, Hamburglar and the rest of the burger-loving gang. If you grew up watching McDonald's commercials in the 1970s, '80s or '90s—or just love a good collectible—this one's for you. The meal includes your choice of a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, fries and the brand-new Mt. McDonaldland Shake. Inspired by the mythical volcano in McDonaldland, the shake features vibrant blue "lava" topped with a fluffy pink "cloud." The flavor? McDonald's is keeping that under wraps, so you'll have to try it yourself to get in on the secret. Every McDonaldland Meal comes with a collectible tin that's packed with postcards, stickers and other whimsical items. There are six different designs, each spotlighting a classic McDonald's character: Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese and the Fry Friends. 'Over the past few years we've seen how fans flock to our characters, everyone from Grimace to the Hamburglar. But many, especially the new generation, don't know that's just the tip of the iceberg. There's an entire magical world of McDonaldland filled with characters, places and lore,' said Jennifer 'JJ' Healan, McDonald's VP, U.S. Marketing, Brand, Content & Culture. 'And so, for the first time in decades we are taking fans on a trip to McDonaldland with an immersive experience that taps into the past to create the future. It's a chance for us to give fans a new, modern way to experience this magical world.' The nostalgia hunt doesn't stop at the drive-thru, however. McDonald's is also teaming up with Pacsun and Away for limited-edition merch drops. Starting August 12, Pacsun will release sweat sets and graphic tees featuring the classic characters. Then, on August 18, Away stores will offer complimentary luggage tags and bag charms with any purchase—perfect for repping McDonaldland wherever you go. McDonaldland and the gang were a regular part of McDonald's merchandising, from games to movies, for decades. Now they're back, and McDonald's is giving fans a chance to relive the magic or discover it for the first time. This is a limited-time deal, so grab your McDonaldland Meal while they last.

McDonald's rolls out adult Happy Meal
McDonald's rolls out adult Happy Meal

Daily Mail​

time6 days ago

  • Business
  • Daily Mail​

McDonald's rolls out adult Happy Meal

McDonald's is hoping a hit of nostalgia will spark a sales revival this summer — with a new adult Happy Meal celebrating the golden age of McDonaldland. Launching August 12, the limited-time meal brings back beloved characters Grimace, Ronald McDonald, Birdie, Hamburglar, Mayor McCheese and Fry Friends. It is the first time in more than two decades that the McDonaldland gang have all appeared together in a promotion or advert. A Grimace shake in 2023 went viral. Fans can choose between a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, plus fries — all with collectible tins featuring retro designs and extras like stickers and postcards. A new shake is also on the way, inspired by the 'lava' and pink clouds of McDonaldland. The chain is keeping the flavor under wraps — encouraging customers to take a sip and guess the taste — just as it rolls out a collab with Pacsun for exclusive McDonaldland merch. McDonald's has been looking for ways to grow its fan base after suffering continuous sales slumps . The chain reports second-quarter earnings Wednesday — its first update since May's dismal results, the worst since the pandemic. A month ago, snack wrap returned after a nine-year hiatus. The new offering with Grimace and friends builds on McDonald's growing line of adult meals, which kicked off with the wildly successful Cactus Plant Flea Market box in 2022. It has since rolled out other specialty creations fit for grown ups nationwide, including the Kerwin Frost Box and Minecraft Movie Meal . Beyond novelty items, the fast food giant has been making other major moves. It is extending hundreds of restaurants' hours nationwide and plans to hire 375,000 Americans this summer, it's biggest jobs push since 2020 . It also aims to open 900 new U.S. restaurants by the end of 2027. McDonald's is not the only fast food chain to be going all in on the summer fast food wars. Burger King and Wendy's have been launching flash deals. Other chains that entered the fight this season include Jimmy John's with its all-new summer menu and Dunkin' with its Sabrina Strawberry Daydream Refresher , created in collaboration with Sabrina Carpenter . Burger King and Wendy's fired the first shots this summer by launching flash deals between May and June. Both restaurant chains have been in the process of opening restaurants and bouncing back from sales dives .

McDonald's rolls out adult Happy Meal with 1970s throwback in bid to revive flagging sales
McDonald's rolls out adult Happy Meal with 1970s throwback in bid to revive flagging sales

Daily Mail​

time6 days ago

  • Entertainment
  • Daily Mail​

McDonald's rolls out adult Happy Meal with 1970s throwback in bid to revive flagging sales

McDonald's is hoping a hit of nostalgia will spark a sales revival this summer — with a new adult Happy Meal celebrating the golden age of McDonaldland. Launching August 12, the limited-time meal brings back c lassic characters including the iconic Grimace, Ronald McDonald, Birdie, Hamburglar and Mayor McCheese. Fans can choose between a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, plus fries — all packed in collectible tins featuring retro designs and surprise extras like stickers and postcards. A new shake is also on the way, inspired by the 'lava' and pink clouds of McDonaldland. The chain is keeping the flavor under wraps — encouraging customers to take a sip and guess the taste — just as it rolls out a collab with Pacsun for exclusive McDonaldland merch. McDonald's has been looking for ways to grow its fan base after suffering continuous sales slumps. A month ago, snack wrap returned after a nine-year hiatus. The chain introduced its first nostalgic adult meal in 2022 in collaboration with Cactus Plant Flea Market, coming with a collectible toy. It has since rolled out other specialty creations fit for grown ups nationwide, including the Kerwin Frost Box and Minecraft Movie Meal. The meal includes all-new collectible toys and a milkshake with a mysterious flavor McDonald's is launching new merchandise in collaboration with Pacsun on August 12 Beyond novelty items, the fast food giant has been making other major moves. It is extending hundreds of restaurants' hours nationwide and plans to hire 375,000 Americans this summer, it's biggest jobs push since 2020. It also aims to open 900 new U.S. restaurants by the end of 2027. McDonald's is not the only fast food chain to be going all in on the summer fast food wars. Burger King and Wendy's have been launching flash deals. Other chains that entered the fight this season include Jimmy John's with its all-new summer menu and Dunkin' with its Sabrina Strawberry Daydream Refresher, created in collaboration with Sabrina Carpenter. XXX OLD NEWS AS NOW OUT OF DATE Burger King and Wendy's fired the first shots this summer by launching flash deals between May and June. Both restaurant chains have been in the process of opening restaurants and bouncing back from sales dives. Burger King came in swinging again in July by returning its fan-favorite Frozen Cotton Candy Cloud beverages.

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