McDonald's new limited-time McDonaldland Meal is serving up major 1970s nostalgia
Starting Tuesday, August 12, McDonald's is launching the McDonaldland Meal, a throwback-packed experience that revives the magical world that's home to Ronald McDonald, Grimace, Hamburglar and the rest of the burger-loving gang. If you grew up watching McDonald's commercials in the 1970s, '80s or '90s—or just love a good collectible—this one's for you.
The meal includes your choice of a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, fries and the brand-new Mt. McDonaldland Shake. Inspired by the mythical volcano in McDonaldland, the shake features vibrant blue "lava" topped with a fluffy pink "cloud." The flavor? McDonald's is keeping that under wraps, so you'll have to try it yourself to get in on the secret.
Every McDonaldland Meal comes with a collectible tin that's packed with postcards, stickers and other whimsical items. There are six different designs, each spotlighting a classic McDonald's character: Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese and the Fry Friends.
'Over the past few years we've seen how fans flock to our characters, everyone from Grimace to the Hamburglar. But many, especially the new generation, don't know that's just the tip of the iceberg. There's an entire magical world of McDonaldland filled with characters, places and lore,' said Jennifer 'JJ' Healan, McDonald's VP, U.S. Marketing, Brand, Content & Culture. 'And so, for the first time in decades we are taking fans on a trip to McDonaldland with an immersive experience that taps into the past to create the future. It's a chance for us to give fans a new, modern way to experience this magical world.'
The nostalgia hunt doesn't stop at the drive-thru, however. McDonald's is also teaming up with Pacsun and Away for limited-edition merch drops. Starting August 12, Pacsun will release sweat sets and graphic tees featuring the classic characters. Then, on August 18, Away stores will offer complimentary luggage tags and bag charms with any purchase—perfect for repping McDonaldland wherever you go.
McDonaldland and the gang were a regular part of McDonald's merchandising, from games to movies, for decades. Now they're back, and McDonald's is giving fans a chance to relive the magic or discover it for the first time. This is a limited-time deal, so grab your McDonaldland Meal while they last.
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