McDonald's McDonaldland meal returns on August 12 with surprise elements fans didn't expect — here's what we know so far
McDonaldland meal launches with nostalgic characters & shake
The new McDonaldland Meal will be available for a limited time and includes a choice between a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, served with fries and a new Mt. McDonaldland Shake. Inspired by a volcano from McDonald's fictional McDonaldland universe, the shake features a vibrant blue color, pink whipped cream, berry flavors, and soft serve.
The pricing for this special meal will be determined individually by each location, McDonald's clarified.
the reunion I've been waiting for...take a trip to get the mcdonaldland meal 8.12 pic.twitter.com/sNtSd2j54S
Past releases have boosted sales and demand
This isn't McDonald's first attempt at turning nostalgia into a revenue driver. The adult Happy Meals released in October 2022, featuring Cactus Plant Flea Market toys, quickly sold out and drove a secondary market boom online. Similarly, last summer's Collector Meal, which came with a collectible cup, helped stir consumer interest.
McDonald's has historically leaned on special promotions, celebrity tie-ins, and limited runs to push sales and generate conversation—often leading to ingredient shortages due to sudden spikes in demand.
Collectible tins & limited-edition merchandise add to appeal
Each new McDonaldland Meal will also include one of six collectible tins, each themed around a different McDonaldland character. These tins contain postcards, stickers, and other character-inspired items meant to evoke childhood memories for adult consumers.
In addition to the meals, McDonald's is collaborating on two separate limited-edition merchandise drops. The first, in partnership with Pacsun, will launch on August 12, the same day as the meal. A second release, in collaboration with Away, will follow on August 18.
NEW RONALD MCDONALD COMMERCIAL IN 2025! pic.twitter.com/5vmJ8kJwGv
Looking ahead: Financial results & marketing strategy
McDonald's is scheduled to report its second-quarter earnings this week, the first major financial update since May. The company is under pressure to rebound after reporting its weakest results since the pandemic.
With the return of beloved mascots, a new shake, collectibles, and exclusive merch, this campaign is expected to reignite interest and potentially uplift short-term sales, continuing McDonald's strategy of leveraging nostalgia to strengthen brand loyalty and consumer engagement.
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Time of India
a day ago
- Time of India
McDonald's McDonaldland meal returns on August 12 with surprise elements fans didn't expect — here's what we know so far
McDonald's is tapping into nostalgia once again with the return of its McDonaldland mascots in a new adult Happy Meal set to launch on August 12. Featuring familiar characters like Grimace, Birdie, and the Hamburglar, the release is designed to create buzz and boost engagement, especially as the company prepares to share its Q2 financial earnings following its weakest performance since the pandemic. McDonaldland meal launches with nostalgic characters & shake The new McDonaldland Meal will be available for a limited time and includes a choice between a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, served with fries and a new Mt. McDonaldland Shake. Inspired by a volcano from McDonald's fictional McDonaldland universe, the shake features a vibrant blue color, pink whipped cream, berry flavors, and soft serve. The pricing for this special meal will be determined individually by each location, McDonald's clarified. the reunion I've been waiting a trip to get the mcdonaldland meal 8.12 Past releases have boosted sales and demand This isn't McDonald's first attempt at turning nostalgia into a revenue driver. The adult Happy Meals released in October 2022, featuring Cactus Plant Flea Market toys, quickly sold out and drove a secondary market boom online. Similarly, last summer's Collector Meal, which came with a collectible cup, helped stir consumer interest. McDonald's has historically leaned on special promotions, celebrity tie-ins, and limited runs to push sales and generate conversation—often leading to ingredient shortages due to sudden spikes in demand. Collectible tins & limited-edition merchandise add to appeal Each new McDonaldland Meal will also include one of six collectible tins, each themed around a different McDonaldland character. These tins contain postcards, stickers, and other character-inspired items meant to evoke childhood memories for adult consumers. In addition to the meals, McDonald's is collaborating on two separate limited-edition merchandise drops. The first, in partnership with Pacsun, will launch on August 12, the same day as the meal. A second release, in collaboration with Away, will follow on August 18. NEW RONALD MCDONALD COMMERCIAL IN 2025! Looking ahead: Financial results & marketing strategy McDonald's is scheduled to report its second-quarter earnings this week, the first major financial update since May. The company is under pressure to rebound after reporting its weakest results since the pandemic. With the return of beloved mascots, a new shake, collectibles, and exclusive merch, this campaign is expected to reignite interest and potentially uplift short-term sales, continuing McDonald's strategy of leveraging nostalgia to strengthen brand loyalty and consumer engagement.
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