Dove Partners with Award-Winning Musician Ciara to Remix the Nostalgic "Hokey Pokey," Into an Anthem to Drop Your Skin-hibitions

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10 hours ago

The reimagined lyrics inspire women to shed insecurities about uneven skin and affirm they have nothing to hide
HOBOKEN, N.J., Aug. 19, 2025 /PRNewswire/ -- Today, beauty brand Dove announced its partnership with GRAMMY award-winning global music icon and skin realist Ciara to help reduce skin-related insecurities so women feel they have nothing to hide. With 76% of women avoiding clothes that reveal uneven skin, women often make everyday choices shaped by what they assume should be covered up – from avoiding the beach to adding layers. To flip this outdated narrative, the brand partnered with Ciara to remix the childhood classic "The Hokey Pokey," and empower women to show off their skin with confidence.
"The Hokey Pokey" is a song and dance where you move your body in and out — the same way women often hide areas of themselves they feel most self-conscious about. Inspired by real stories of skin insecurities, this modernized version of "The Hokey Pokey" is flipping the script. It was written as an anthem for women to reclaim confidence in their skin and to put it all out there — no hesitation, no apologies. This isn't just a remix of "The Hokey Pokey," it's a bold and joyful celebration to help remove the skin-hibitions women face daily.
"I've always believed in owning your story, skin marks and all, so partnering with Dove to remix 'The Hokey Pokey' in such a meaningful way has been powerful — not just as an artist, but as a woman and a mom. Having been in the spotlight for most of my career, I've felt the pressure to hide things like stretch marks or uneven skin. But over time, I've learned confidence is about embracing, loving and caring for your skin," said Ciara. "This version of 'The Hokey Pokey' encourages us to love the skin we're in and do what makes us happiest without fear or filter, because we all deserve to feel seen, celebrated and supported — not covered up."
This campaign celebrates the first anniversary of the launch of the Dove Cream Serum line, which marked the brand's new launch into the dermo-cosmetic body lotion category, which has seen success across geographic markets to date. Dove saw a gap in the market for accessible, quality options that help alleviate frustrating skin damage concerns that can cause women to feel insecure, such as uneven tone, rough texture or extra dry, flaky skin. Developed with dermatologists, the Dove Cream Serums are designed to deliver 72-hour moisture and visibly improve skin texture, and help even skin tone. They work by supporting the skin's natural regenerative process to care for each person's unique skin. Available in options tailored to women's top skin concerns, these clinically proven, lightweight body serums offer solutions to minimize possible sources of insecurity on their personal skin confidence journeys.
"Dove's mission has always been to turn beauty into a source of happiness and confidence, not anxiety. With our remixed version of 'The Hokey Pokey' in partnership with Ciara, we hope to inspire women to let go of their skin-hibitions," said Bérengère Loubatier, Senior Global Brand Vice President, Hair and Skin Care at Dove. "Our research shows that while some women view their skin marks as a positive reflection of their journey, others may carry insecurities. That's why, with Dove Cream Serums and this new joyful anthem, we want every woman to feel empowered to sing, dance and embrace their skin with confidence."
Drop Your Skinhibitions (Hokey Pokey Remix) can be found on the Dove YouTube account here. You can also see behind-the-scenes footage on Dove's Instagram and TikTok accounts @dove.
For more information on Dove Cream Serum products, visit dove.com. To purchase, order online or in store at major retailers including Target, Amazon, and select supermarkets for a suggested retail price of $9.99.
About Dove Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove's heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands.
Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety.
Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.
For more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge,' Dove vows to:
Portray women with honesty, diversity, and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.
Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.
About Unilever in North America Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023.
Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica. For more information on Unilever U.S. and its brands visit: www.unileverusa.com
About CiaraCiara is a GRAMMY Award-winning singer/songwriter, entrepreneur, and philanthropist. Over her nearly twenty-year career, she has sold over 23 million records and 22 million singles worldwide, including chart-topping hits "Goodies," "Ride," "Oh," "1, 2 Step," "I Bet," "Level Up" and "How We Roll." Ciara is not only known for her vocal talent and dance moves, but she has starred in both film and television roles. Ciara is the founder and CEO of Beauty Marks Entertainment (BME), a company at the vanguard of the fast-changing music industry. With a business model built on fully supporting the artist, the female-led enterprise places Ciara at the forefront of forward-thinking entertainers taking an entrepreneurial approach to their careers. To that end, the company positions music at the intersection of Ciara's other passions: film, fashion, philanthropy, and technology. In keeping with her entrepreneurial spirit, Ciara is the co-owner of Ten To One rum and her skincare line OAM (On A Mission). As part of her ongoing philanthropy work, Ciara sits on the board of the Why Not You Foundation, a charity launched by her husband Russell Wilson dedicated to empowering youth to lead with a 'why not you' attitude. Most recently they became New York Times Bestselling authors with the release of their first children's book "Why Not You" (Random House) which was inspired by the work they do through their foundation. Ciara's highly anticipated 8th studio album, CiCi, will be released on August 22, 2025.
Dove Media Contact: Andrea Larson; [e-mail]
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SOURCE Dove