Mars confirms White Maltesers returning after 'huge demand'
They have recently been seen by shoppers, with some wondering if it was leading to an official return.
Now Mars Wrigley, which is also responsible for M&Ms, Snickers, Skittles and, of course, Mars bars, has confirmed the news.
A packet of the returning White Maltesers (Image: Mars Wrigley)
Mars confirms White Maltesers returning after 'huge demand'
White Maltesers were launched by Mars in 2003 in the UK.
However, the chocolates were discontinued in 2014 due to "low sales".
Since then, fans have been demanding the treat make a return, with multiple petitions even appearing online.
One fan on X (formerly Twitter) said: "@MaltesersUK bring back the white chocolate Maltesers please."
Another person posted: "Had a dream last night that white chocolate maltesers were back and I bought a whole crate of them."
Discontinued UK Sweets/Chocolates
Now, after what Mars Wrigley has said was "huge public demand", the popular snack is making its "long-awaited comeback".
The new product combines the "classic Maltesers crunchy centre with a "thin layer of white chocolate".
A spokesperson from Mars Wrigley said: 'We're delighted to bring Maltesers White Chocolate back for the passionate fans who have been anticipating their return for years.
"Maltesers is all about encouraging people to look on the light side of life and so definitely try them if you've not done so before.'
Fans excited for return of "all time favourite" White Maltesers
White Maltesers have been spotted in some UK stores and shared on social media.
Facebook account Newfoodsuk posted a picture of a packet with the caption: "Trying the new White Chocolate Maltesers, and yes they are as good as we remember."
Fans rushed to the comments with excitement.
One said: "I need them right this instant. They are my all-time favourite snack and wanted them back so much."
Another said: "Ahhhh these are one of my favourite chocolates everrrrrr, where can I get these! I've been waiting years!!"
A third joked: "Waited my whole life for these to come back."
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Morrisons is already advertising white Maltesers in three different size packs on its website.
Starting at a 30g pack for £1.05, there is also a 74g pack for £2.50 or a 126g sharing bag for £2.95.
Maltesers White Chocolate will be widely available from June 16, Mars Wrigley said.
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