Vidyut Jammwal Joins the Spykar Movement with the Launch of Chico Fit the Most Desirable Denim Fit Yet
Vidyut Jammwal Joins the Spykar Movement with the Launch of Chico Fit the Most Desirable Denim Fit Yet
At the core of the Chico fit lies a thoughtfully designed, relaxed silhouette that strikes the perfect balance between structure and ease. Made from premium stretch denim and engineered for breathability, Chico delivers a sleek, modern fit that moves with you, without compromising on comfort. More than just a style statement, it reflects Spykar's commitment to reimagining denim for today's fast-paced, purpose-driven lifestyles, where performance, versatility, and refined aesthetics come together to create an everyday essential that feels as good as it looks.
Sanjay Vakharia, Co-founder and CEO of Spykar said, 'Spykar has always spoken the language of denim i.e. expressive, unapologetic, and relentlessly authentic. With Vidyut joining our community, we're not just adding a face; we're amplifying a mindset. Chico represents everything a denim universe requires – style, performance, and purpose. This collaboration is a powerful step forward in our journey to shape how India wears and owns its identity.'
Spykar X Vidyut in Chico the most desirable fit!
Spykar teams up with Vidyut Jammwal to mark a bold new denim era. With his global appeal, fearless style, and stronghold in fitness, Vidyut perfectly embodies the spirit of Chico, desirable, versatile, and unapologetically individual. This collaboration reflects a confident new India, where fashion meets individuality.
Actor Vidyut Jammwal said, 'Spykar represents a mindset – one that's confident, original, and unapologetically expressive. Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate style with purpose. Chico is not just about denim, it's about freedom, strength, and owning your space with pride.'
With this collaboration, Spykar continues to strengthen its position as a cultural catalyst in Indian fashion celebrating those who defy convention and dress with intent. Chico, already a standout in the brand's denim portfolio, takes center stage in a campaign that reflects the bold attitude of a generation that refuses to be defined. As Spykar and Vidyut Jammwal come together, the message is clear: when confidence meets comfort, style becomes a statement of purpose.
Campaign Video: YouTube & Instagram
About Spykar
Spykar is India's leading denim brand, celebrated for its contemporary styles, high-quality craftsmanship, and deep connection with the youth. Rooted in individuality and self-expression, Spykar continues to set trends while staying true to its ethos of celebrating personal style.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hindustan Times
5 minutes ago
- Hindustan Times
Step inside Shankar Mahadevan's beautiful Navi Mumbai 6-floor mansion with vintage cars, indoor swimming pool, jacuzzi
Away from the hustle and bustle and concrete jungle of Mumbai, musician Shankar Mahadevan's beautiful mansion in Navi Mumbai speaks of luxury and opulence. Also Read | Step inside Nehru family's 2 Allahabad homes: Both Swaraj Bhawan and Anand Bhawan mix colonial and Indian architecture Shankar Mahadevan shared a glimpse inside his home in Navi Mumbai. In the August 15 episode of Farah Khan's YouTube show, where she gives a glimpse inside homes of celebrities with her cook Dilip, the duo paid a visit to Shankar Mahadevan's mansion in Mumbai. Let's take a look inside: Inside Shankar Mahadevan's Navi Mumbai 6-floor mansion Shankar Mahadevan, his wife, Sangeeta Mahadevan, and their two sons, Siddharth Mahadevan and Shivam Mahadevan, welcomed Farah Khan inside their home, SaSha Villa. With six floors, a garage dedicated to the singer's car collection, including a vintage Chevrolet beauty, and a large hall to welcome the guests, it only gives a hint of what lies inside the opulent home. Situated in Navi Mumbai, the singer's 6-storey home features a floor dedicated to their large living area, divided into three parts, including a dining space, sitting area, and an area to entertain guests. Crystal chandeliers, large windows inviting sunlight into the home, pastel sitting areas, high ceilings, dark wood furniture, art pieces, sculptures, and plants decorate the space. The singer's mansion also features a floor dedicated to an indoor swimming pool and jacuzzi, where the family enjoys watching cricket matches on a large screen set inside a stone wall. Dark-accented furniture and a bar area also add a chic charm to the space. About Shankar Mahadevan Shankar Mahadevan is known for his versatile musical style, spanning Bollywood, devotional music, and classical music. The Indian award-winning musical composer and playback singer is known for working on songs such as Maa, Dil Chahta Hai, Kal Ho Naa Ho, Desi Girl, Kajra Re and Uff Teri Adaa.
Hindustan Times
5 minutes ago
- Hindustan Times
Coolie worldwide box office collection day 4: Rajinikanth-starrer is #1 film in the world; beats Weapons, Nobody 2
Coolie worldwide box office collection: Rajinikanth's Coolie is going from strength to strength at the box office. The action thriller directed by Lokesh Kanagaraj opened to record-breaking numbers and has kept the momentum going through its extended opening weekend, despite some lukewarm reviews. Now, Coolie has done the unthinkable by becoming the number one movie at the worldwide box office in its opening weekend. Coolie worldwide box office collection: Rajinikanth's film has topped the global box office this weekend. (Photo by Raju Shinde/HT Photo)(Raju Shinde) Coolie worldwide box office report Coolie earned ₹194.25 crore net ( ₹233 crore gross) in its four-day extended opening weekend in India. It is the fastest Tamil film to ₹100 crore, and will likely become the fastest to ₹200 crore on Monday. But Coolie's overseas earnings are just as impressive. The film set new benchmarks for Tamil films with record-breaking openings in North America, the UK, and Australia. By Sunday, the film has earned over $18 million ( ₹160 crore) in the international market. Its total worldwide haul stands at ₹393 crore ($45 million) after four days. How Coolie became the #1 film in the world Coolie's $45 million haul is impressive for any Indian film in its first four days. But the end of the Hollywood summer and the absence of a big tentpole film in the US this weekend have meant that it is enough to top the charts globally as well. Coolie managed to beat the horror film, Weapons, which earned an estimated $44 million over the last four days (Thursday-Sunday). The Zach Cregger film earned $29 million in the US, according to Box Office Mojo, in addition to $15 million overseas. In the third spot during this extended weekend is Hrithik Roshan and Jr NTR's War 2, which has earned an estimated $30 million in its first four days. The YRF Spy Universe is level with Jamie Lee Curtis and Lindsay Lohan's Freakier Friday, which brought home the same amount. The only new Hollywood release this weekend - Nobody 2 starring Bob Odenkirk - opened at just $14 million worldwide, far behind Coolie. All about Coolie Lokesh Kanagaraj's Coolie stars Rajinikanth as the titular retired coolie, who ends up embroiled in a gangster's world (Simon, played by Nagarjuna) after the death of his friend. The film also stars Soubin Shahir, Shruti Haasan, and Sathyaraj, with a cameo from Aamir Khan.
Hindustan Times
35 minutes ago
- Hindustan Times
Hanumankind on why Big Dawgs fame still feels unreal: 'It wasn't planned, the universe unfolded it'
When Big Dawgs blew up last year around the same time, Sooraj Cherukat aKa Hanumankind wasn't ready — not for the scale, not for the speed, and definitely not for the way strangers suddenly began connecting with his words. The track's runaway success turned him from an artist slowly finding his lane into one of the most talked-about names in the Indian rap space almost overnight. And yet, ask him if he saw it coming, and his answer is instant: 'I didn't anticipate any of this… you can't really predict these things. The universe unfolds in very unpredictable ways.' Hanumankind became famous overnight after the release of Big Dawgs It's that unpredictability — both in life and in art — that seems to be a constant in his story. Long before Big Dawgs went viral, the Delhi-based rapper had been putting in the hours, experimenting with sound, and slowly building a catalogue. The turning point came in December 2019 in Pune at NH7 Weekender, his first-ever festival slot. 'That was the moment I decided I was going to do music. I didn't know if I was going to succeed… but I realised I'd rather do this than anything else,' he recalls. Even with that clarity of choice, he wasn't prepared for what came next. The sudden attention after Big Dawgs was thrilling, but it also left him processing a reality he hadn't quite imagined. Which is why his new release — the Monsoon mixtape — feels so telling. It's not a product of his recent success, he stresses, but a compilation of songs written and shaped over the years, before he fully stepped into the idea of being an artist. 'These are bits and pieces of my journey… me testing things out, feeling things out. There's a wide range of sounds and emotions in there, because they're all from different spaces I was in before I came to where I am now,' he says. The decision to call it Monsoon wasn't aesthetic — it was personal. Growing up, the season was tied to strong memories of travel and time spent in India. More than that, it became a metaphor for the way his life and career often feel: beautiful one moment, overwhelming the next, and impossible to control either way. 'Some days it feels romantic, other days it's heavy… either way, it's going to happen,' he says. For him, the monsoon also symbolises unpredictability as a natural rhythm — something you adapt to rather than resist. The mixtape carries that spirit. Some tracks are reflective, others are bold experiments in style. The shifts aren't about chasing trends but about allowing himself the freedom to explore without being boxed in. 'I like to rap, but that doesn't mean I'm only going to do one style… change is the only constant,' he says. While Big Dawgs might have introduced him to a much larger audience, Hanumankind insists that his approach hasn't changed. The collaborators he chooses are still people he admires, and the respect is mutual. 'First off, you gotta like them as people… when you have that foundation, everything else falls into place,' he says. Therefore the success of Big Dawgs, he adds, wasn't an accident — it was the result of consistent work and steady growth in quality over previous releases. 'If you look at the videos before Big Dawgs, you can see we've been doing this for a while. The intent was always there. The song was just a byproduct of what we'd been doing consistently,' says the 33-year-old rapper who was born in Malappuram, Kerala. But that doesn't mean he's immune to the pressure that comes with being 'the next big thing.' He's still learning how to carry the weight of expectation without letting it dictate his art. In many ways, Monsoon is his way of telling listeners that the artist they discovered through Big Dawgs is still evolving — still figuring things out. Through all the changes, the one constant in his life is writing. 'I just try and make sure that I write, that's all. I write as much as I can… this is the one thing that has given me life,' he says. For him, writing isn't tied to location, fame or even the need to release music. It's about keeping in touch with the core impulse that started this journey. 'No matter where I am, I'll keep doing it,' he says. That philosophy keeps him grounded. Fame might open doors, but it's the act of creating — not the recognition — that defines his purpose. 'That's not going to change what my intention is and what my life source is,' he says firmly. Looking back, the road to Monsoon has been a series of shifts — some planned, others entirely unexpected. The NH7 Weekender performance sparked the first big decision. Big Dawgs brought validation and visibility. And now, Monsoon Mixtape serves as both a time capsule and a statement of intent: a record of where he's been and a signal that he's ready for the next chapter with a clearer sense of self. The album's emotional range mirrors his own relationship with success — equal parts excitement, disbelief and acceptance. 'Before, I wasn't sure if this was going to work for me… now I have clarity,' he says. That clarity, however, doesn't mean predictability. Just like the season it's named after, this project is proof that Hanumankind plans to keep embracing the unexpected — in life, in fame, and in music.
