Latest news with #ChicoFit
Fashion Value Chain
3 days ago
- Entertainment
- Fashion Value Chain
Spykar Unveils Chico Fit with Vidyut Jammwal as Brand Face
Denim gets a fearless upgrade as Spykar, India's leading homegrown denim brand, launches Chico Fit, a bold new silhouette that champions comfort and individuality. Actor and action icon Vidyut Jammwal leads the campaign, bringing his signature confidence and athleticism to the brand's evolving denim narrative. The Chico Fit campaign, launched across YouTube and Instagram, marks the beginning of a new chapter in Spykar's journey—one that blends fashion-forward design with purpose-led styling. Crafted for those who live unapologetically, Chico is built from premium stretch denim, engineered for breathability and movement, and designed with a relaxed yet structured silhouette that reflects today's urban pace and expressive identity. 'Spykar has always spoken the language of denim—expressive, unapologetic, and relentlessly authentic,' said Sanjay Vakharia, Co-founder and CEO of Spykar. 'With Vidyut joining our community, we're amplifying a mindset. Chico is not just a fit—it's a statement.' Chico Fit represents a shift towards everyday denim that performs, offering a balance of style, functionality, and freedom. With Vidyut Jammwal, known for his fearless fashion and disciplined lifestyle, Spykar delivers a campaign that resonates with India's confident, style-savvy youth. This collaboration isn't just about a new fit—it's about shaping how a new India wears its identity. Campaign Video: YouTube & Instagram
Business Standard
4 days ago
- Entertainment
- Business Standard
Vidyut Jammwal Joins the Spykar Movement with the Launch of Chico Fit the Most Desirable Denim Fit Yet
NewsVoir Mumbai (Maharashtra) [India], May 29: In a strategic move that reinforces its leadership in fashion, Spykar, India's leading homegrown denim brand, proudly welcomes action star and fitness icon Vidyut Jammwal to its growing community. Bringing his bold, individualistic spirit to the forefront, Vidyut Jammwal headlines Spykar's latest campaign featuring Chico, the most desirable denim in Spykar's portfolio of fits. With a relaxed silhouette and engineered comfort, Chico Fit reflects a generation that values authenticity, movement, and effortless style, making Vidyut the perfect face for this confident new era. This partnership brings together two bold forces driven by a shared commitment to self-expression and effortless style, marking a defining moment in Spykar's journey. At the core of the Chico fit lies a thoughtfully designed, relaxed silhouette that strikes the perfect balance between structure and ease. Made from premium stretch denim and engineered for breathability, Chico delivers a sleek, modern fit that moves with you, without compromising on comfort. More than just a style statement, it reflects Spykar's commitment to reimagining denim for today's fast-paced, purpose-driven lifestyles, where performance, versatility, and refined aesthetics come together to create an everyday essential that feels as good as it looks. Sanjay Vakharia, Co-founder and CEO of Spykar said, "Spykar has always spoken the language of denim i.e. expressive, unapologetic, and relentlessly authentic. With Vidyut joining our community, we're not just adding a face; we're amplifying a mindset. Chico represents everything a denim universe requires - style, performance, and purpose. This collaboration is a powerful step forward in our journey to shape how India wears and owns its identity." Spykar teams up with Vidyut Jammwal to mark a bold new denim era. With his global appeal, fearless style, and stronghold in fitness, Vidyut perfectly embodies the spirit of Chico, desirable, versatile, and unapologetically individual. This collaboration reflects a confident new India, where fashion meets individuality. Actor Vidyut Jammwal said, "Spykar represents a mindset - one that's confident, original, and unapologetically expressive. Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate style with purpose. Chico is not just about denim, it's about freedom, strength, and owning your space with pride." With this collaboration, Spykar continues to strengthen its position as a cultural catalyst in Indian fashion celebrating those who defy convention and dress with intent. Chico, already a standout in the brand's denim portfolio, takes center stage in a campaign that reflects the bold attitude of a generation that refuses to be defined. As Spykar and Vidyut Jammwal come together, the message is clear: when confidence meets comfort, style becomes a statement of purpose. Campaign Video: YouTube & Instagram Spykar is India's leading denim brand, celebrated for its contemporary styles, high-quality craftsmanship, and deep connection with the youth. Rooted in individuality and self-expression, Spykar continues to set trends while staying true to its ethos of celebrating personal style.
Time of India
5 days ago
- Entertainment
- Time of India
Vidyut Jammwal reflects a confident new India in Spykar's new ad
HighlightsSpykar, India's homegrown denim brand, has partnered with action star and fitness icon Vidyut Jammwal to launch the Chico Fit, a denim that embodies authenticity and effortless style. Sanjay Vakharia, co-founder and chief executive officer of Spykar, emphasized that the Chico Fit represents the essential elements of style, performance, and purpose in modern denim. Vidyut Jammwal expressed excitement about joining the Spykar community and participating in the Chico campaign, highlighting the collaboration as a celebration of style with purpose. Spykar , India's homegrown denim brand, has welcomed action star and fitness icon Vidyut Jammwal to its growing community. Jammwal headlines Spykar's latest campaign featuring Chico, the most desirable denim in Spykar's portfolio of fits. With a relaxed silhouette and engineered comfort, Chico Fit reflects a generation that values authenticity, movement, and effortless style, making Jammwal the perfect face for this confident new era, the brand stated in a press note. This partnership brings together two bold forces driven by a shared commitment to self-expression and effortless style, marking a defining moment in Spykar's journey, it added. More than just a style statement, it reflects Spykar's commitment to reimagining denim for today's fast-paced, purpose-driven lifestyles, where performance, versatility and refined aesthetics come together to create an everyday essential that feels as good as it looks. Sanjay Vakharia, co-founder and chief executive officer of Spykar said, "Chico represents everything a denim universe requires - style, performance, and purpose. This collaboration is a powerful step forward in our journey to shape how India wears and owns its identity." Spykar teams up with Jammwal to mark a bold new denim era. With his global appeal, fearless style, and stronghold in fitness, Jammwal perfectly embodies the spirit of Chico, desirable, versatile and unapologetically individual. This collaboration reflects a confident new India, where fashion meets individuality. Jammwal said, "Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate style with purpose ." With this collaboration, Spykar continues to strengthen its position as a cultural catalyst in Indian fashion celebrating those who defy convention and dress with intent. As Spykar and Jammwal come together, the message is clear: when confidence meets comfort, style becomes a statement of purpose. Watch the video here:
Fashion Value Chain
5 days ago
- Entertainment
- Fashion Value Chain
Vidyut Jammwal Joins the Spykar Movement with the Launch of Chico Fit the Most Desirable Denim Fit Yet
In a strategic move that reinforces its leadership in fashion, Spykar, India's leading homegrown denim brand, proudly welcomes action star and fitness icon Vidyut Jammwal to its growing community. Bringing his bold, individualistic spirit to the forefront, Vidyut Jammwal headlines Spykar's latest campaign featuring Chico, the most desirable denim in Spykar's portfolio of fits. With a relaxed silhouette and engineered comfort, Chico Fit reflects a generation that values authenticity, movement, and effortless style, making Vidyut the perfect face for this confident new era. This partnership brings together two bold forces driven by a shared commitment to self-expression and effortless style, marking a defining moment in Spykar's journey. Vidyut Jammwal Joins the Spykar Movement with the Launch of Chico Fit the Most Desirable Denim Fit Yet At the core of the Chico fit lies a thoughtfully designed, relaxed silhouette that strikes the perfect balance between structure and ease. Made from premium stretch denim and engineered for breathability, Chico delivers a sleek, modern fit that moves with you, without compromising on comfort. More than just a style statement, it reflects Spykar's commitment to reimagining denim for today's fast-paced, purpose-driven lifestyles, where performance, versatility, and refined aesthetics come together to create an everyday essential that feels as good as it looks. Sanjay Vakharia, Co-founder and CEO of Spykar said, 'Spykar has always spoken the language of denim i.e. expressive, unapologetic, and relentlessly authentic. With Vidyut joining our community, we're not just adding a face; we're amplifying a mindset. Chico represents everything a denim universe requires – style, performance, and purpose. This collaboration is a powerful step forward in our journey to shape how India wears and owns its identity.' Spykar X Vidyut in Chico the most desirable fit! Spykar teams up with Vidyut Jammwal to mark a bold new denim era. With his global appeal, fearless style, and stronghold in fitness, Vidyut perfectly embodies the spirit of Chico, desirable, versatile, and unapologetically individual. This collaboration reflects a confident new India, where fashion meets individuality. Actor Vidyut Jammwal said, 'Spykar represents a mindset – one that's confident, original, and unapologetically expressive. Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate style with purpose. Chico is not just about denim, it's about freedom, strength, and owning your space with pride.' With this collaboration, Spykar continues to strengthen its position as a cultural catalyst in Indian fashion celebrating those who defy convention and dress with intent. Chico, already a standout in the brand's denim portfolio, takes center stage in a campaign that reflects the bold attitude of a generation that refuses to be defined. As Spykar and Vidyut Jammwal come together, the message is clear: when confidence meets comfort, style becomes a statement of purpose. Campaign Video: YouTube & Instagram About Spykar Spykar is India's leading denim brand, celebrated for its contemporary styles, high-quality craftsmanship, and deep connection with the youth. Rooted in individuality and self-expression, Spykar continues to set trends while staying true to its ethos of celebrating personal style.
