Spykar Unveils Chico Fit with Vidyut Jammwal as Brand Face
The Chico Fit campaign, launched across YouTube and Instagram, marks the beginning of a new chapter in Spykar's journey—one that blends fashion-forward design with purpose-led styling. Crafted for those who live unapologetically, Chico is built from premium stretch denim, engineered for breathability and movement, and designed with a relaxed yet structured silhouette that reflects today's urban pace and expressive identity.
'Spykar has always spoken the language of denim—expressive, unapologetic, and relentlessly authentic,' said Sanjay Vakharia, Co-founder and CEO of Spykar. 'With Vidyut joining our community, we're amplifying a mindset. Chico is not just a fit—it's a statement.'
Chico Fit represents a shift towards everyday denim that performs, offering a balance of style, functionality, and freedom. With Vidyut Jammwal, known for his fearless fashion and disciplined lifestyle, Spykar delivers a campaign that resonates with India's confident, style-savvy youth.
This collaboration isn't just about a new fit—it's about shaping how a new India wears its identity.
Campaign Video: YouTube & Instagram
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