Spykar Unveils Chico Fit with Vidyut Jammwal as Brand Face
Denim gets a fearless upgrade as Spykar, India's leading homegrown denim brand, launches Chico Fit, a bold new silhouette that champions comfort and individuality. Actor and action icon Vidyut Jammwal leads the campaign, bringing his signature confidence and athleticism to the brand's evolving denim narrative.
The Chico Fit campaign, launched across YouTube and Instagram, marks the beginning of a new chapter in Spykar's journey—one that blends fashion-forward design with purpose-led styling. Crafted for those who live unapologetically, Chico is built from premium stretch denim, engineered for breathability and movement, and designed with a relaxed yet structured silhouette that reflects today's urban pace and expressive identity.
'Spykar has always spoken the language of denim—expressive, unapologetic, and relentlessly authentic,' said Sanjay Vakharia, Co-founder and CEO of Spykar. 'With Vidyut joining our community, we're amplifying a mindset. Chico is not just a fit—it's a statement.'
Chico Fit represents a shift towards everyday denim that performs, offering a balance of style, functionality, and freedom. With Vidyut Jammwal, known for his fearless fashion and disciplined lifestyle, Spykar delivers a campaign that resonates with India's confident, style-savvy youth.
This collaboration isn't just about a new fit—it's about shaping how a new India wears its identity.
Campaign Video: YouTube & Instagram
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