OSN and The Trade Desk announce data-driven TV streaming alliance
OSN has entered into a partnership with global advertising technology leader The Trade Desk (NASDAQ: TTD), making it the first demand-side platform (DSP) to give advertisers direct access to OSNtv's premium programmatic video inventory.
The collaboration allows brands to reach high-value audiences at scale across OSN's extensive library of Arabic and international content, including HBO, Warner Bros. Discovery and exclusive original productions, all within a premium, brand-safe and measurable environment.
Commenting on the deal, Hamid Davari, Director of Advertising at OSN, said: 'At OSN, we're committed to innovation that enhances the advertising experience while maintaining the highest standards for our viewers. Partnering with The Trade Desk on our Advanced TV products allows us to open our premium inventory to brands in a way that is transparent, data-rich, and performance-focused.'
Through The Trade Desk's platform, advertisers can now target engaged viewers on OSN's connected TV and addressable VOD products, delivering impactful storytelling in a high-attention format while gaining deeper insights to optimise campaigns for streaming audiences.
Terry Kane, Managing Director of MENA at The Trade Desk, added: 'Connected TV has emerged as one of the most powerful digital advertising channels on the open internet. This partnership with OSN underscores our commitment to unlocking the region's premium inventory and empowering advertisers to make smarter, more data-driven decisions at scale.'
OSN has been at the forefront of digital technology innovation in the Middle East introducing OSN on Demand, the region's first VOD service. The partnership marks a critical step forward in elevating the MENA digital ecosystem by bringing together OSN's rich content environment, high value direct-to-home (DTH) viewer base and The Trade Desk's cutting-edge technology. It offers advertisers access to a growing base of premium content consumers across the region.
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