‘It'll Be One of the Most Important and Valuable AI Systems That Gets Built': Why Meta's Mark Zuckerberg Is Pumping Billions Into This New Tech
Zuckerberg's Take on AI: From Hype to Real-World Impact
Zuckerberg acknowledged the rapid pace of AI development, stating, 'AI is going to transform pretty much every category of product and every part of the economy.' He addressed the ongoing debate over whether the current enthusiasm represents a bubble, noting that even if it takes five to ten years for AI to permeate every enterprise workflow, progress has consistently outpaced expectations.
'Being even more ambitious has been more predictive over the last few years about where things are likely going to be in the industry,' he said.
The Future of Advertising: Fully Automated by AI
Zuckerberg's most striking comments focused on Meta's vision for AI-driven advertising. He described a future where businesses no longer need to create their own ad creatives, identify target audiences, or measure campaign performance manually. Instead, 'any business can come to us and say what their objective is, how much they're willing to pay to achieve those results, connect their bank account and then we just deliver as many results as we can. I think it'll be one of the most important and valuable AI systems that gets built,' he explained.
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Meta's roadmap aims to enable fully automated AI advertising by 2026, allowing businesses to launch campaigns with minimal input — potentially just a business URL and a budget. AI will handle creative generation, targeting, and optimization, making advanced marketing accessible to companies of all sizes and reducing the need for specialized marketing expertise.
For Investors
Meta's aggressive push into AI-powered automation is a key driver behind its strong stock performance in 2025. The company's shares have surged 19% year-to-date, outperforming many of its tech peers. As of June 17, 2025, Meta's stock currently sits just under $700, reflecting investor confidence in the company's AI strategy and the broader digital advertising market.
Analysts point to Meta's expanding AI capabilities and the potential for fully automated ad platforms as major catalysts for future growth. The anticipated rollout of end-to-end AI advertising solutions by 2026 could further solidify Meta's dominance in digital marketing and unlock new revenue streams.
Mark Zuckerberg's comments at the Stripe event show Meta's commitment to harnessing AI for business transformation. By automating the entire advertising process, Meta aims to democratize access to marketing tools, drive efficiency, and deliver superior results for businesses and shareholders alike. As AI continues to evolve, Meta's bold strategy positions it at the forefront of the next wave of digital innovation
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