Shapellx Introduces INNER ARMOR 2.0: The Revolutionary Upgrade to Their Iconic Armor-Inspired Shapewear
ORLANDO, Fla., April 22, 2025 (GLOBE NEWSWIRE) -- Shapellx, a leading women's shapewear brand, announced today its launch of INNER ARMOR™ 2.0. The highly-anticipated, upgraded version of Shapellx's groundbreaking INNER ARMOR 1.0 blends innovative design with everyday comfort to empower, enhance and support women. With the launch of INNER ARMOR 2.0, the collection now includes its first-ever bra alongside enhanced bodysuits and underwear made with bonding and elastic fabrics to help women feel comfortable and confident.
Engineered to tackle common intimates and shapewear frustrations, INNER ARMOR 2.0 features seamless contouring technology, ditching traditional stitching in favor of advanced bonding, ensuring a smooth, second-skin fit without digging, pinching or unwanted marks. The strategic spot-bonding technique boosts breathability by 20% compared to conventional methods—delivering flawless support with zero fuss.
As a mark of the brand's commitment to refinement, INNER ARMOR 2.0 includes upgraded fabrics, such as ultra-fine elastic fabric that provides great stretch and reduces friction by 50%. Undergoing 50 industrial wash tests and 300 stretch tests, the collection also offers excellent durability and washability with products that retain its original shape, with an elasticity recovery rate of 98%, and a bonding strength that remains unchanged after washing.
'At Shapellx, we embrace the curves, edges and unique beauty that makes each of us who we are - because every body deserves to be celebrated. With upgraded fabrics, craftsmanship and comfort, INNER ARMOR 2.0 is designed to help women look and feel their best,' said Shane Shi, Vice President of Shapellx. 'INNER ARMOR 2.0 meets consumers' needs with designs that mimic the body's natural curves, using our seamless contouring technology, tailored designs and high-performance fabrics to achieve a desired, comfortable shaping effect.'
Undergoing 537 days of refinement and 99 rounds of testing, the new INNER ARMOR 2.0 collection includes the following products:
Perfect for everyday casual wear and special occasions, Shapellx's new INNER ARMOR 2.0 collection is available to purchase at https://www.shapellx.com/pages/inner-armor. To learn more about the collection and keep up with the brand, follow along on Instagram and TikTok.
About Shapellx
Shapellx is a full-category shapewear brand dedicated to providing women with exceptional comfort and support. Shapellx offers thoughtfully designed solutions that blend style with functionality, empowering women to feel confident and at ease every day. Visit https://www.shapellx.com/ for more information.
Contact:
Hailey Peterson
[email protected]
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c3a42396-7111-4fce-a5fd-299de4c07d57
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