X Shares Key Data on Holiday Season Planning [Infographic]
As we enter the second half of the year, it's time to start planning your holiday campaigns, and mapping out the optimal path to maximizing your Christmas and sales day messaging.
Yes, it's still months away, and yes, it feels way too early to be thinking about end-of-year. But the data shows that people are now shopping earlier and earlier, and if you want to ensure your product is front-of-mind, you need to get active now in building your strategy.
And if your target audience is on X, then this is for you.
The platform formerly known as Twitter has published a new holiday shopping overview, which includes info on key dates, engagement, and X's top ad options to tap into major events.
Some handy info, which could help to spark your thinking about your strategy.
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Boston Globe
2 hours ago
- Boston Globe
Less selection, higher prices: How tariffs are shaping the holiday shopping season
Months of confusion over Advertisement The Advertisement The lack of clarity has been especially disruptive for the U.S. toy industry, The U.S. tariff rate may have The late start to factory work in China means holiday toys are In the retail world, planning for Christmas in July usually involves mapping out seasonal Advertisement Increasing his own prices that much might turn off customers, Smith said, so he explored ways to 'maintain a reasonable margin without raising prices beyond what consumers would accept.' He ordered a lower cost Crazy Forts building set so he would have the toy on hand and left out the kids' edition of the Anomia card game because he didn't think customers would pay what he would have to charge. 'In the end, I had to eliminate half of the products that I normally buy,' Smith said. Hilary Key, owner of The Toy Chest in Nashville, Indiana, said she tries to get new games and toys in early most years to see which ones she should stock up on for the winter holidays. This year, she abandoned her product testing for fear any delayed orders would incur high import taxes. Meanwhile, vendors of toys made in China and elsewhere bombarded Key with price increase notices. For example, Schylling, which makes Needoh, Care Bear collectibles and modern versions of nostalgic toys like All the price hikes are subject to change 'My concern is not that I'll have nothing, because I can bring in more books. I can bring in more gifts, or I can bring in just things that are manufactured in other places,' she said. 'But that doesn't mean I'm going to have the best stock for every developmental age, for every special need.' Advertisement The retail industry may have to keep taking a whack-a-mole approach to navigating the White House's latest tariff ultimatums and temporary reprieves. Last week, the president again reset the rates on imports from Brazil, The brief pause should extend the 'In my view, we're seeing a peak season push right now to bring in goods ahead of potentially higher tariffs later this summer,' Seroka said Monday. The pace of port activity so far this year reflects a 'tariff whipsaw effect' — imports slowing when tariffs kick in and rebounding Smith, who co-owns the two JaZams stores with his partner, Joanne Farrugia, said they started placing holiday orders two months earlier than usual for 'certain items that we felt were essential for us to have at particular pricing.' They doubled their warehouse space to store the stockpile. But some shoppers are trying to get ahead of higher prices just like businesses are, he said. He's noticed customers snapping up items that will Advertisement 'We're just trying to be as friendly as we can to the consumer and still have a product portfolio or profile that is gonna meet the needs of all of our various customers, which is getting more and more challenging by the day,' Smith said. Balsam Brands' Harman said he's had to resign himself to not having as robust a selection of ornaments and frosted trees to sell as in years' past. Soon, it will be too late to import meaningful additions to his range of products. 'Our purpose as a company is to create joy together, and we're going to do our very best to do that this year,' Harman said. 'We're just not going to have a bunch of the items that consumers want this year, and that's not a position we want to be in.'
Yahoo
3 hours ago
- Yahoo
SC city spent nearly $500 thousand on decorations to lure tourists. Did it work?
Editor's note: This story is being updated to correct the headline. (Updated 8:40 a.m. July 21, 2025). Reality Check is a new Sun News series holding those in power accountable, shining a light on local issues, and answering readers' essential questions. Have a question or concern we can answer? Email online@ The city of Conway is known for elaborate decorations that cover its streets each time a holiday rolls around. However, each year, those festivities come with a hefty bill. Conway takes its celebrations seriously, even changing its name to City of Halloween for the month of October, when pumpkins and skeletons loom around every corner. Come Christmas time, the city becomes a twinkling beacon straight out of a Hallmark movie. And the decorating doesn't stop at these major holidays — if there's cause for celebration, Conway dresses itself up accordingly. In the past three years alone, the city has spent more than half a million dollars on its decorations. These holiday expenses, which have increased in recent years, are an effort to attract more visitors to the city, but has it worked? Year after year, putting up festive decorations requires a healthy dose of planning, effort and money. But the city believes it's all worth it for the tourists it brings to town, and the joy it brings its year-round residents. 'Holiday decorations and events offer extra value to the quality of life our residents,' city spokesperson June Wood said in an email to The Sun News. 'Over the last several years, the increased decor has correlated to increased foot traffic and in return more revenue for businesses.' According to city expense reports shared by Wood, Conway has spent more than $100,000 in each of the past three fiscal years to make its holiday makeovers possible. In the 2022-2023 fiscal year, the city spent $116,391 on decorations. The following year, it spent $198,264 on decorations. In the 2024-2025 fiscal year, the grand decoration total came out to just over $229,712. The holiday decorations are funded through the city's 'hospitality funds,' according to Wood. These funds are collected from city businesses rather than through taxes from residents. Conway's holiday decorating as it's known today kicked off in 2019, when plastic jack-o'-lanterns were hung from the trees along Main Street. The festivities have continued to grow since then. 'I think that in 2019 it really started as more of a community-focused event,' Wood said in an interview. But in the first few years of decorating, Wood said she saw interest in holidays spent in Conway expand to a regional, and then a national scale. According to the city's seasonal visitation data, foot traffic has also grown over the years, particularly around Halloween and Christmas. In 2019, Conway welcomed just under 150,000 visitors in October. In the past few years, the city has seen more than double that amount of tourists during the Halloween month, with more than 225,000 people stopping by in October 2024. In December 2019, an average of 4,000 visitors strolled the streets of Conway each day, and about 8,000 visitors came to the city on average each weekend day. As of 2024, an average of just over 6,000 visitors came to town each day in December, with the weekend daily average jumping to almost 12,000. Wood said in an email that the decorations have been a worthwhile endeavor for the city because they give people more reasons to visit the city, bringing in more business. Wood said in a later interview that the city has seen increases in its hospitality funds and city revenue since the decorating started, which opens up more possibilities, as these are the funds used to pay for the decor. She also said that businesses have expressed that it has been a benefit to them as well. In the past few years, Wood explained that the city has also started 'dabbling' in other holidays, such as Valentine's Day. 'We have found that with every new season our residents are excited for the next seasonal celebration and plan family events and vacations that will offer them additional activities,' she wrote. Before decorating for holidays, Wood said that the city didn't bring in much tourism. Aside from some people taking day trips to stroll along the Riverwalk, or families visiting Coastal Carolina University students, Conway didn't experience much outside traffic. While Wood said the city's goal is not generating tourism, but rather making it a better place for residents to live, she noted that decorating the city has brought about a noticeable change in the number of out-of-town visitors. For Conway, the community spirit and new revenue streams generated by decorating has been worth the cost, Wood said. The city has no plans to stop its festivities any time soon. Solve the daily Crossword


CNBC
3 hours ago
- CNBC
Trump Media builds $2 billion bitcoin hoard, as crypto swells president's net worth
Trump Media and Technology Group said Monday it has accumulated roughly $2 billion in bitcoin and related assets, as President Donald Trump's highly lucrative pivot to crypto continues to grow his net worth while in office. The bitcoin holdings now account for about two-thirds of Trump Media's total liquid assets, the company said in a press release. Trump Media shares popped as high as 9% when markets opened Monday morning. They were up around 4% at 2 p.m. ET. Trump's stake in the company — which trades on the Nasdaq under his initials, DJT — is worth nearly $2.3 billion. The announcement offered the latest marker of how Trump and his family have embraced digital currency to such a degree that crypto now accounts for most of the president's wealth on paper, according to a Forbes analysis from June. Trump, once a digital-currency skeptic, has vowed to make the U.S. the world's crypto capital. He has already taken multiple steps in that direction by signing an executive order to establish a "strategic bitcoin reserve," appointing a "crypto czar" and urging Congress to pass multiple crypto-related bills. Trump on Friday signed one of those bills, the GENIUS Act, into law after it passed with bipartisan support in the House. Trump has made millions more off of other crypto ventures, including the decentralized finance entity World Liberty Financial and the meme coin $TRUMP, whose initial coin release came just days before his inauguration. The Trump family, which owns much of World Liberty through a business entity, has made about $500 million since the venture's launch in September, according to a Reuters analysis. Trump's spokespeople have said that the president's connection to World Liberty does not create a conflict of interest because his assets are in a trust that is currently managed by his son, Donald Trump Jr. But assets in that revocable trust still belong "indirectly" to the president, who is the trust's grantor and its sole beneficiary. And the funds would be available to him after he leaves office in 2029. Critics, including Democratic lawmakers and ethics experts, warn that Trump's crypto interests and his political power create an environment ripe for corruption. "As a stakeholder in crypto assets, President Trump will likely profit from the very policies he is pursuing," the advocacy group Democracy Defenders Fund said in a report in April. Before taking office in January, Trump transferred all of DJT shares to a revocable trust managed by his eldest son, Donald Trump Jr. Some experts were unconvinced Trump was eliminating conflict-of-interest concerns by removing himself from direct control of the shares. Since then, Trump Media has effectively redefined itself as a crypto and financial services company. The company's first product was the Twitter-like social media platform Truth Social, which is used by Trump but has failed to generate much revenue. The company, which went public last year through a merger with a special purpose acquisition company, nevertheless attracted thousands of retail investors In late January, the company announced a FinTech brand called boosted by a $250 million allocation in investments including bitcoin and exchange-traded funds. In February, the company began pursuing what it called a "strategic acquisition fund with select investors," and in March it inked a partnership with to launch a series of ETFs. In late May, the company said it raised over $2.3 billion in net proceeds from selling stock and convertible notes to about 50 institutional investors, and that it would those funds to build a bitcoin treasury. Trump Media's announcement Monday morning came less than a week after bitcoin hit an all-time high, making it by far the world's most valuable and popular cryptocurrency. The asset jumped past $120,000 as investors anticipated Congress would pass new U.S. crypto legislation to establish a clearer regulatory framework for the nascent industry. "We're rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan," Trump Media CEO Devin Nunes said in Monday's release. "These assets help ensure our Company's financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we're planning to introduce across the Truth Social ecosphere," Nunes said.