Breakfast favorite Ocean Spray reveals first snack flavors in 30 YEARS
The company announced on June 10 that its new Craisin flavors are Sour Blueberry Lemon and Chili Lime.
Sour Blueberry Lemon includes lemon and blueberry notes described as a go-to for when 'taste buds need a wake-up call.'
Its Chili Lime flavor provides a sweet and spicy combination, or as Ocean Spray calls it, 'swicy.'
'Craisins have long been a pantry staple for toppings and mix-ins, but these new flavors are here to redefine how people snack,' said Kelvin Vuong, Head of US Foods and Snacking at Ocean Spray.
Ocean Spray created these flavors to help the Craisin brand's push to expand how fans enjoy dried fruit.
They are currently available at retailers nationwide, including Walmart, for around $3.99 per bag.
In the past two years, the brand has also introduced limited-edition flavors, including S'mores, Blueberry Crisp, and Raspberry Cheesecake Dipped Cranberry Mix.
Sour blueberry lemon craisins $3.99
Sour Blueberry Lemon includes lemon and blueberry notes that can help fans when their 'taste buds need a wake-up call'
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Chili lime craisins $3.99
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The company gave users a hint of what turned out to be the Chili Lime flavor on June 3 in an Instagram post.
A commenter mistakenly thought it was 'Ketchup & Mustard' or 'Salchicha,' but multiple fans correctly guessed the flavor and said it sounded 'so good.'
'Tried them at the convention. I couldn't be more excited,' another Instagram user wrote regarding both Craisin flavors.
'Sour blueberry lemon is definitely one tasty little pucker,' another person commented.
Besides the new flavors, Ocean Spray is introducing a refreshed look of its fan-favorite Infused with Cherry Craisins.
These changes and more are part of the company's 'Just Add Cran' campaign. The marketing strategy aims to show consumers that good things will happen when they add cranberry to their lives.
Ocean Spray plans to promote this campaign through digital advertising and influencer content.
A company van will also set off on a cross-country tour across the nation this September to offer fans free Craisin samples.
Founded in 1930 by three farmers looking to create Jellied Cranberry Sauce, the company immediately attracted growers from Wisconsin, Washington, and Oregon.
Ocean Spray was 'changing the dried fruit game' by the 1990s by producing Craisins.
It also surpassed $1 billion in product sales.
It is currently one of the leading producers of cranberries and grows the fruit in other areas outside the US, such as France, Mexico, Chile, and Canada.
As of now, around 700 family farmers grow their cranberries for Ocean Spray.
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