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In South Africa, women are the real power in real estate, leaving men behind
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This growing trend highlights women's increasing confidence and empowerment in achieving their homeownership goals, according to IOL.
Earning more, investing more
In the past two years, 66 per cent of female main applicants have purchased homes without a co-applicant. This demonstrates a significant move towards independent homeownership among women.
There has been a 74.3 per cent growth in the average gross income for female main applications — growing from R38,000 in 2015 to R67,000 in 2025. This has also coincided with a 48.2 per cent increase in the average price of properties purchased by female main applicants from R800,000 in 2015 to R1.3 million in 2025.
Additionally, the majority of women entering the property market are young with 74% of female main applicants being under the age of 45. This is also an indication that younger women are also increasingly investing in long-term assets.
In Standard Bank's Vehicle and Asset Finance (VAF) division, women's share of the client base grew from 38.5 per cent in June 2015 to 43.9 per cent in June 2025. Women aged 31 to 45 accounted for nearly half of female sales in June 2025. Moreover, this increased spending is not just seen in the housing market. The average car purchase price among women in 2025 was R334,914, which is 6.5 per cent lower than the R356,972 average spent by men.
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Financial tools fuel access
Standard Bank initiatives are also playing a role in this trend, supporting and encouraging asset ownership by financing upfront costs for first-time homebuyers and allowing clients to add and re-spread balloon payments if needed. Short-term insurance data reflects this shift, with women filing 51.1 per cent of claims, surpassing men in certain policyholder demographics. Women also dominate claims submissions among those who are divorced, accounting for 64.4 per cent of claims, while men represent just 35.6 per cent.
Hayley Ivins-Downes, managing executive of Real Estate at Lightstone, noted the encouraging transformation in the real estate sector. The proportion of homes owned by women as sole buyers has increased from 30 per cent in 2014 to 39 per cent in 2025, while mixed couple ownership declined from 39 per cent to 30 per cent. Properties owned solely by women or jointly by women and men now account for 69 per cent of all ownership, while properties owned solely by men remain static at 31 per cent.
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This trend underscores a significant shift in consumer behaviour, challenging traditional stereotypes about financial decision-making in households, and highlighting the increasing role of women in South Africa's economy.
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