Lady Gaga pulls record-breaking 2.1 million crowd in free concert at Copacabana Beach
The free concert, part of the city's cultural initiative 'Todo Mundo no Rio,' surpassed the previous record of 1.6 million set by Madonna at the same venue in 2024.
Crowds began arriving early Saturday morning to secure a place for the performance, which marked Gaga's first appearance in Brazil since 2012.
The show featured a mix of her career-defining hits such as 'Bad Romance,' 'Poker Face,' and 'Born This Way,' alongside songs from her latest album Mayhem. Gaga also surprised beachgoers the night before the concert by rehearsing live on stage, saying, 'I know this is just a rehearsal, it feels like it's the real show.'
Local authorities confirmed the crowd size, with over 500,000 tourists attending and the concert expected to contribute nearly 600 million reais (approximately $106 million) to the local economy. Rio's City Hall, in partnership with private sponsors, organised the event as part of a broader tourism strategy running through 2028.
Security for the event was heightened, with more than 5,000 personnel, drones, and surveillance systems deployed. Fans in elaborate costumes, many referencing Gaga's iconic music videos, filled the beach from early morning until the night sky lit up with fireworks following the show.
The concert not only celebrated Gaga's return to Brazil but also reinforced Copacabana Beach's reputation as a premier destination for large-scale cultural events. Her performance now stands as a milestone in live music history.
Lady Gaga's Mayhem World Tour continues with upcoming dates across South America and Europe, following back-to-back shows in Mexico City last week.
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