Maatonda Heluve Movie Review: A patchwork of love, dreams, and destiny
Cast: Mayur Kadi, Apoorva Aradhya, Girish Shivanna, and PD Sathish
Director: Mayur Kadi
The film doesn't rush. It walks. Like the slow, winding streets of Dharwad, the story unfolds at its own pace. Mayur's journey is quiet but clear — he begins as someone chasing a job, not a dream. But deep inside, he's always wanted to speak, to tell stories, to make people feel something through words. The radio gives him that chance. His dialect isn't polished — it's rooted. His stories are full of warmth, especially the 'patch-up' tales of love and heartbreak that echo real small-town romances.
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Time of India
23-07-2025
- Time of India
‘Cinema Bandi put me on the map; Keedaa Cola sealed my identity' Rag Mayur
Rag Mayur, once a tech professional with a master's degree, traded his career to pursue his passion for acting. His journey from RTC Crossroads to roles in Cinema Bandi and Keedaa Cola showcases his dedication. From being a studious state-ranker and earning a master's degree in the US to building a tech career, Rag Mayur left it all behind to follow his dream of acting. Best known for his roles in Cinema Bandi and Keedaa Cola, he's now juggling a musical biopic, a comedy entertainer, and the upcoming film Paradha and TV series The Family Man 3. 'Life's been quite full lately, with multiple projects in the works — and there's no slowing down,' he says. 'Growing up, movies were my only escape' Born and raised near RTC Crossroads, which he calls 'the Mecca of Telugu cinema,' Mayur's love for films began early. 'My parents were humble clerks. Dad worked with the Handicapped Welfare Department and mom was a typist with TSRTC. We couldn't afford family vacations, so movies became my only escape. I was obsessed with Shah Rukh Khan. I'd try to mimic him, dress like him,' he says with a laugh. 'Everything changed after my short film went viral' But acting, for Rag Mayur, was never the plan. 'I topped my boards, got a state rank of 755 in EAMCET, and enrolled in Osmania University for a Bachelor's degree in Computer Science Engineering. After a stint in the US for a master's degree at the University of Delaware, I returned to work in Bengaluru. But the film bug was always there,' he says. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Many Filipinos don't know about this! Read More Undo His entry into films came after years of making short films, acting in theatre, and going to countless auditions. 'A short film of mine, Raama Kanavemira, went viral in 2016. That gave me direction,' he recalls. 'Working in Keeda Cola was a turning point' What followed was a slow but steady climb, and his big break came with Cinema Bandi. 'It was shot in 2019 and released in 2021 on OTT. Overnight, people started recognising me.' After that, he had roles in Modern Love Hyderabad and Gandhi Tatha Chettu, but it was Keedaa Cola with Tharun Bhascker that gave him real recognition in theaters. 'I got called, and it was surreal. The trailer alone led to offers like Paradha and Sivarapalli. ' 'Working with Manoj Bajpayee was a surreal experience' Just as his Telugu film career was picking up momentum, a chance came his way to step into Bollywood. 'One day, DK called me and asked if I'd be interested in playing a small role in The Family Man Season 3. I jumped with joy. For someone shaped by Hindi cinema, it felt like taking baby steps into a world that first sparked my love for movies.' he says. The real treat, however, came on set, sharing screen space with Manoj Bajpayee. 'I was obviously starstruck.' After the shoot, Mayur was stunned when Manoj praised his performance to DK, complimenting the nuances he brought to the role. 'I was in a trance. Later, I even asked him for an autograph. That's probably the most treasured validation of my journey so far.' -Paul Nicodemus
The Hindu
27-06-2025
- The Hindu
The Indian Performing Right Society pushes for stringent copyright and royalty process
Among the ways the Indian music industry has been steadily gaining more vital parts for its ecosystem is a vigilant approach to copyrights and royalties for creators. They could be composers, lyricists/writers, instrumentalists and music publishers, seeking a steady compensation whenever their work is heard or performed anywhere. Writer, lyricist and member on the board of directors at The Indian Performing Right Society (IPRS) Mayur Puri says, 'the focus has always been to make artists (or 'creators' as they prefer to use as an umbrella term) aware that there is a revenue model in place even in the age of digital streaming. IPRS was restructured in 2017 and he calls his first few months (around 2019) a 'big learning curve' in terms of understanding copyright law, intellectual property laws and the role of metadata and credits in the Indian music ecosystem. Mayur says: 'When I joined in 2019, we had just over 4,000 members. Today, I have stopped counting, but think we are 18,000-plus, which is the fastest growth in terms of membership drives also.' Creators can become members of IPRS with a one-time application processing fee of ₹1,200 for author, composer and their legal heir and ₹2,200 for a publisher. On the other side of the stakeholders, IPRS' chief executive officer Rakesh Nigam, has increased the royalty distribution income from ₹9 crores to ₹170 crores in the financial year 2019 – 2020. He is more of an execution man, and points to Mayur as being the one with ideas. In addition to the copyright society signing licensing deals, with important players such as YouTube, Meta and Spotify, part of the outreach has been on a more public level — teaming up with Nagaland's Task Force for Music and Arts (TaFMA), which sent singer-songwriter Abdon Mech to a songwriter camp in Budapest, besides partnering with Serendipity Arts Festival in Goa for a specific IPRS Stage. Despite the awareness and campaigns, a more systemic change is required to enforce how copyright is kept sacrosanct for creators. In 2012, the right to royalties became inalienable from the creator, and Mayur says that is when things started to shift. That means no entity can force an artiste to sign off their royalties in exchange for a flat fee, although this is still a common work practice today in the music industry. Mayur points out that 'compliance', then, becomes a major issue. He, however, adds, 'In developed countries, you see there is no resistance now because they have become a part of the system, and they have understood and accepted the system. In India, in the last few years, most of the big stakeholders, have have embraced this system. Any legitimate business house will not dare to question the right to royalty now.' The challenges certainly remain in a country as vast as India, with a largely unregulated sector for music. 'We are getting royalties from people, but not from some broadcast channels or radio,' Mayu adds. The next step, is to introduce more regulation to ensure an enforcement of copyright laws and the right to royalty, according to IPRS. 'The government is now telling all the stakeholders of the music industry to come together and create a single window license, which they are working on. I do not know how practical it is and how well it is going to be,' he says, referring to the practice of music show organisers obtaining a license to play/perform music. That's from the organisers. For music consumers, Rakesh says there needs to be a drive to bring people on streaming platforms such as Spotify, JioSaavn and others to pay a subscription fee for the music they have access to. He states that from the millions of active users on these platforms, only about four per cent are paying subscribers. Mayur adds, 'Social awareness is required. People in India think music is free, like there is no money required to listen to music again and again. It does not work like that.' He hopes that artistes get to live a 'dignified, honourable' life and need not struggle 'for basic things'. 'So it is important for people to believe that artistes have to be paid and you cannot just listen to anything for free,' says Mayur.
New Indian Express
23-06-2025
- New Indian Express
Maatonda Heluve Movie Review: A patchwork of love, dreams, and destiny
Maatonda Heluve opens not with a scene, but with a song, the spirited rhythm of "Geeya Geeya" instantly drops us into the heart of Uttara Karnataka. It's lively, local, and textured — a land of dialects, dusty roads, and open skies. At its centre is Mayur (Mayur Kadi), an engineering graduate-turned-radio jockey, who speaks not just into the mic, but into the soul of his region. Cast: Mayur Kadi, Apoorva Aradhya, Girish Shivanna, and PD Sathish Director: Mayur Kadi The film doesn't rush. It walks. Like the slow, winding streets of Dharwad, the story unfolds at its own pace. Mayur's journey is quiet but clear — he begins as someone chasing a job, not a dream. But deep inside, he's always wanted to speak, to tell stories, to make people feel something through words. The radio gives him that chance. His dialect isn't polished — it's rooted. His stories are full of warmth, especially the 'patch-up' tales of love and heartbreak that echo real small-town romances.
