Taylor Swift's Popularity With Republicans Drops by Double-Digits: Poll
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Republicans are the only political faction that view Taylor Swift in an unfavorable light, with the majority not finding her popular, according to new polling coinciding with the pop superstar's latest album release and a podcast appearance that drew millions of viewers in hours.
Why It Matters
Swift joined boyfriend Kansas City Chiefs tight end Travis Kelce on his New Heights podcast, co-hosted with his brother, Jason, to provide a rare glimpse into her personal life and how she and Travis originally became a couple. The appearance included unveiling her much-anticipated new album The Life of a Showgirl, in addition to discussing regaining the masters to her first six albums.
Swift, whose Eras Tour last year set major records, including the first tour to exceed $1 billion (eventually surpassing $2 billion), has drawn attention from President Donald Trump himself. In May, the president took to his Truth Social platform to write the following: "Has anyone noticed that, since I said 'I HATE TAYLOR SWIFT,' she's no longer 'HOT?'" Swift has been a source of ire for Trump and some Republicans, notably after she endorsed Democrats like former Vice President Kamala Harris in elections.
Taylor Swift attends the 67th Annual GRAMMY Awards on February 02, 2025 in Los Angeles, California.
Taylor Swift attends the 67th Annual GRAMMY Awards on February 02, 2025 in Los Angeles, California.for The Recording Academy
What To Know
A poll released Wednesday by Navigator Research shows every surveyed demographic except Republicans finding Swift in a favorable light. The survey of about 1,000 respondents, conducted between August 7-11, was synced with the announcement of Swift's 12th album.
Here are the poll results by demographic, sorted in order by favorable, unfavorable and those who have no opinion:
Overall: 50 percent / 36 percent / 14 percent
College-educated: 57 percent / 32 percent / 11 percent
Non-college educated: 46 percent / 39 percent / 15 percent
Democrats: 68 percent / 19 percent / 14 percent
Independents: 43 percent / 35 percent / 22 percent
Republicans: 33 percent / 55 percent / 12 percent
Also, while all factions increased their favorable views of Swift from August 2023 to the present—including +14 overall, +25 for college-educated men and women, and +49 for Democrats—Republicans' favorable views have cratered 22 percent in the past two years.
The survey also shows a timeline of Swift's popularity in the public eye. She was viewed favorably by 58 percent of the public during the opening leg of the Eras Tour on August 1, 2023, and dropped 2 percent by the first time she attended the Super Bowl in February 2024 to support her boyfriend.
After she endorsed Kamala Harris last August, Swift's popularity dipped to 51 percent.
Swift's first eclipsed the billion-dollar net worth mark in October 2023. After Trump's comments in May saying he hates her, her net worth increased by $300 million.
What People Are Saying
Sabrina Carpenter wrote via her Instagram Stories: "THE LIFE OF A SHOWGIRL OCTOBER 3rd. i know someone who's freaking out and it's me."
During an appearance on the Today show on Wednesday, Margaret Qualley—who is married to Swift's collaborator Jack Antonoff—addressed a question about her album: "I don't know anything, but we'll all be excited to listen to music."
WNBA star Caitlin Clark, a well-known Swiftie, wrote on X: "Are we sure YouTube isn't going to crash tonight?"
After New Heights did, in fact, encounter technical difficulties, Clark later remarked: "Swifties so powerful we broke the internet."
Rapper Flavor Flav filled out a form originally posted to New Heights' X account that read: "To Whom It May Concern: Please excuse FLAVOR FLAV from any responsibilities on Wednesday, August 13th at 7:00 PM ET. Don't blame me, but Taylor Swift will be appearing on the New Heights podcast. When New Heights went on a break, I was feeling delicate. Taylor being on New Heights is beyond my wildest dreams. Will you please excuse my absence so I can be ready for it? We don't want any bad blood. (Like, ever)."
What Happens Next
The Life of a Showgirl is scheduled for release on October 3.
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