Data Streaming Enables AI Product Innovation, say 87% of EMEA IT Leaders in New Confluent Report - Middle East Business News and Information
'From powering agentic AI to enabling real-time fraud detection, data streaming platforms are quickly becoming the fuel for modern enterprises,' said Rey Perez, Chief Customer Officer at Confluent. 'They are uniquely positioned to address today's most pressing data challenges while enabling innovations that drive businesses into the future.'
Across the EMEA region, organisations are embracing AI-powered capabilities at an accelerating pace. Over half (52%) of IT leaders surveyed say they have already established the use of chatbots, copilots, and AI assistants in their operations. AI-enhanced security tools are also gaining traction, with 34% reporting active deployment, alongside 33% who are using AI to improve IT operations.
'In the Middle East, we're seeing a shift from AI experimentation to AI at scale,' said Fred Crehan, Area Vice President Growth Markets at Confluent. 'Governments and private enterprises alike are racing to adopt intelligent systems—but AI without timely, trustworthy data will always fall short. Data streaming platforms are filling this gap, making AI adoption not only faster but significantly more effective.'
Why it matters for AI
Behind the scenes of the region's AI initiatives, one key enabler stands out: real-time, reliable access to high-quality data. In fact, nearly three out of four (73%) of EMEA respondents say data streaming technology is one of the most important enablers of their ability to harness enterprise data for AI. A further 85% agree that DSPs will become increasingly vital in feeding AI systems with real-time, contextual, and trustworthy data—a requirement that is essential for everything from fraud detection and automation to personalized customer experiences.
This strong foundational value is translating into real business results. The majority of respondents report that DSP adoption has had positive impact, either direct or indirect, across several key metrics: 89% say data streaming has enhanced product and service innovation, 83% report reduced business costs and risks, and 83% say it has directly contributed to increased revenue or growth. Time to market is also improving, with 80% citing measurable acceleration.
As a result, 86% of EMEA organisations say they will increase their investment in data streaming platforms in 2025, reflecting growing confidence in both the technology and the business outcomes it delivers. When asked to quantify return on investment, 42% of EMEA organisations report achieving 5x ROI or more, while 37% say they have already doubled their investment. Impressively, 7% report seeing tenfold returns.
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