Yahoo Mail Launches AI Catch Up Feature

Martechvibe

21 hours ago

The new AI feature was created by Yahoo Mail to simplify the user's management of inboxes, allowing users to catch up on their unread inbox in seconds.
Yahoo Mail is rolling out a new AI feature called 'Catch Up,' a move that signals the company's deeper foray into AI as it seeks to modernise and regain relevance in an era dominated by competitors like Gmail and Outlook.
The feature, exclusive to Yahoo Mail's iOS and Android mobile apps, aims to help users instantly skim through their unread emails with AI-powered summaries and intuitive inbox sorting—presented in a 'game-like experience' to make email feel less like work.
To promote the launch, Yahoo has partnered with streetwear label Anti Social Social Club on a limited-edition apparel line dubbed 'The Anti Email Email Club.' The collaboration includes T-shirts and sweatshirts and is accompanied by a campaign video featuring comedian Morgan Jay, portraying the chaos of managing incoming emails and how the new AI feature eases the burden.
Yahoo Mail said the new tool is a reflection of the ways that people use email to manage their time, with the company's internal data showing that nearly half of Yahoo Mail users today are Gen Z or Millennials.
ALSO READ: CATCH Launches Customer Engagement Solution
A new survey conducted by Pollfish, on behalf of Yahoo Mail, polled 500 Millennials and 500 Gen Z in the US. The study found that 70% of respondents reported checking their personal email multiple times a day, with half of the people polled saying they've missed important events due to a disorganised inbox.
The new AI feature was created by Yahoo Mail to simplify the user's management of inboxes, allowing users to catch up on their unread inbox in seconds. Moreover, the AI-powered summaries give users scannable email previews and the option to delete or keep them in their inbox, with a game-like experience.
'We are evolving Yahoo Mail to be the best personal email service, built to take the stress out of a busy inbox and make email look and feel less like work,' said Kyle Miller, General Manager of Yahoo Mail.
'We're all 'anti-email' when it becomes another tiring task. With Yahoo Mail, personal email is quick and easy to sort and manage, with game-like experiences that are built for mobile and relevant AI-powered tools integrated throughout. If you're anti how email has worked for decades — welcome to our club.'
ALSO READ: Will Apple's Mail Privacy Policy Kill Email Marketing?
The Martechvibe team works with a staff of in-house writers and industry experts.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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