I added Bulletproof coffee to the morning routine and loved it

Fast Company

23-07-2025

I'm a coffee drinker. Period. It doesn't matter if it's in the waiting area at Jiffy Lube, in the parking lot at Dunkin', or at a vibey Indie mom-and-pop café that harvests their Arabica. If there's hot bean water, I'm having a cup (or three).
Obviously, I'd rather my coffee not taste like it's been sitting in a pot for the better part of the day—slightly burnt and watered down. In a perfect world, or in a world with perfect coffee, it should jolt you from grogginess and at the same time, be bursting with flavor. I want my coffee strong and hot (I swear we're still talking about coffee). A dash of milk, too, please. Oh, and I also want my daily morning bev to be undeniably good for me.
You can't always have everything when it comes to your morning drink. It's just coffee, after all. It's not a winning lottery ticket or a miracle drug, you know? Bulletproof coffee is seriously upping the bean water game and making me rethink so many hundreds (thousands!?) of subpar slurps.
Bulletproof's founder, Dave Asprey, wanted to create a cup of coffee that offers more than a quick jolt of energy. After learning about the benefits of combining caffeine and fat while drinking butter tea in Tibet, he created a brand that would do just that. Bulletproof Coffee, which contains coffee, MCT oil, and grass-fed ghee (clarified butter), was born.
Now, arguments have been made over the years (arguments I'll gladly cling to) that coffee, when consumed in moderation, is actually fairly healthy. It may be especially good for heart health. However, Bulletproof coffee attempts to take the 'coffee is healthy' argument to a whole new level.
In addition to the Bulletproof butter recipe, the individual flavors have a variety of different ingredients that may offer mind and body benefits, like MCT oil, which is supposed to support focus and mental clarity, and feeling full for longer. Some Bulletproof Coffee flavors have additions like prebiotics, which research has shown can support gut health, along with slippery elm bark, B vitamins, and lion's mane, which has been shown to help with mood.
In June the company launched a rebrand, where it introduced two different packaging options—one for its Enhanced line and one for its Artisan line. The Enhanced line is about energy, focus, and gut health and comes in white packaging. The Artisan line features coffee that's focused on taste and clean ingredients, and comes in black packaging. 'This rebrand is about more than just a new look, it's a reflection of where we're headed,' said Andy van Ark, CCO of Bulletproof in a statement. 'We've evolved alongside our consumers, and today's Bulletproof is focused on energizing and empowering consumers to own their day.'
In the spirit of owning my day, I tried three different Bulletproof coffees: the Original, the High Achiever from the Enhanced line, and the Mentalist from the Artisan line.
First up, was the Original, and it was love at first sip. The flavor is smooth, yet bold and robust. I knew I could spend every morning with this same brew and never get bored. It also seemed to provide steady energy, meaning I felt focused for longer than usual.
Next, I sampled the High Achiever, which is especially formulated to help with both energy and focus. I wasn't expecting to notice a huge difference from the Original flavor. But wildly, I felt super focused through my entire work day, and beyond. While I'm usually a three-mugs-a-morning kinda gal, I found myself zipping through work, organizing my office, and only requiring one cup to do it. I mean, I still had two, but I didn't need two. Notably, I didn't hit an afternoon slog, which is pretty common for me after my morning caffeine wears off. Instead, I felt energized all day, which my dog especially appreciated because it meant she got an extra long walk.
Last, but definitely not least, came the Mentalist. Like the others, I'd gladly drink this one every day, but in terms of flavor, it was the winner. It has the exact flavor I'm always looking for in a cup of coffee, with hints of cherry, almond, and caramel, and while, no, I didn't pick those all up myself, (I read them on the package), they came together perfectly. Like the original, I felt focused for longer than usual, too.
A 12-ounce package of ground coffee runs about $16.99, a bit higher than budget brands, although subscribe and save options on the site can shave off a few dollars. Still, I do think it helped my focus and energy—especially the High Achiever—pretty undeniably.
If you're looking for a cup of coffee that tastes really great and has even better body and brain-boosting benefits, I'd recommend not sleeping on Bulletproof. After just one cup, you'll be so full of energy, sleep will be the last thing on your brain anyway.