A Nestlé DEI boycott begins this week. What Wisconsinites should know about latest spending freeze
Consumers across the country are participating in a week-long boycott of Nestlé beginning Friday, the latest in a series of spending freezes targeting major corporations' reversal of DEI policies.
The boycott, organized by the same activist group that planned the 24-hour economic spending blackout on Feb. 28, will last through Friday, March 28. A 40-day "fast" of Target is also underway.
The People's Union USA, led by John Schwarz, also organized a week-long boycott of Amazon that ended last Friday. Schwarz cited several reasons for the upcoming boycott, including Nestlé's alleged use of child labor, in a recent Instagram video.
"This is not just another boycott," Schwarz said. "It is a direct hit to one of the most corrupt global corporations there is."
More: DEI explained: What is DEI and why is it so divisive? What you need to know.
Here's what Wisconsin shoppers should know:
The Nestlé boycott is slightly different from past actions. Unlike the Target and Amazon spending freezes, consumers are urged to avoid buying products from the hundreds of brands Nestlé owns, ranging from pet food to bottled water to candies.
An entire list of brands owned by Nestlé can be found on its website.
The Nestlé boycott begins on Friday, March 21 and runs until Friday, March 28.
The faith community's 40-day boycott is in protest of the retailer's decision to reverse DEI initiatives. It began on Wednesday, March 5, and will continue for 40 days to align with Lent, which ends on Thursday, April 17.
Organizers created targetfast.org to offer information on the boycott.
"This is a fast for accountability," the boycott's website said. "A fast for justice. A fast for a future where corporations do not bow to pressure at the expense of marginalized communities."
More: A 40-day boycott of Target begins this week. Here's what Wisconsinites should know about it
The People's Union USA has more consumer boycotts planned in the coming months. Here is the schedule laid out in a flier found on its website:
Nestlé: March 21-28
Walmart: April 7-14 and May 20-26
Second economic blackout: April 18
General Mills: April 21-28
Amazon: May 6-12
Target: June 3-9
McDonald's: June 24-30
Independence Day boycott: July 4
Social media posts — using #LatinoFreezeMovement and #LatinoFreeze — have also encouraged consumers to "hold your money'' amid freezes on DEI initiatives, National Institutes of Health funding and immigration actions.
The National Action Network, founded by Rev. Al Sharpton, also said in a Feb. 25 news release that it will announce an authorized boycott at the NAN Convention in early April.
Lori Comstock and Chad Murphy contributed to this report.
More: UW-Madison under second investigation by Trump administration amid federal DEI crackdown
This article originally appeared on Milwaukee Journal Sentinel: Nestlé DEI boycott to begin Friday. What to know in Wisconsin
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Sponsorship money, deHarte explains, is "crucial not only for the flashy decorations and entertainment but also for essential aspects like security, insurance, porta-jons, and maintaining free entry for many events." At least smaller Pride events, which is most of them, will be less impacted on average, because they "traditionally rely more on community fundraising and local business support". Of the nine companies that ditched their Twitter drag since 2023, ExxonMobil, McKesson, Cencora, Cardinal health, Centene, Bank of America, Freddie Mac, and UPS, all either did not respond or declined to comment to The Independent. Citi did respond, though it declined to answer our specific questions. A spokesperson said the company's LGBT+ employee group is 'excited about sponsoring a range of Pride celebrations' worldwide, and will be marching with the LGBT+ elders' charity SAGE in New York City. To be fair, few companies seem to have completely cut all support, instead either scaling down their commitments or simply undertaking them more quietly. Yet that still sends a bitter message to a community that has spent decades fighting not to have to live in hiding. There is, after all, a reason that nobody dubs it LGBT+ Sensible Modesty Month. "In the short term, it's unpleasant. It reinforces the sense that LGBTQ+ dignity is still negotiable and that we never really accumulated any political or economic power," says Houdart. There will, he argues, be lasting damage to companies' reputation: "Many queer people will not forget who stood up and who disappeared." Yet in the long term, deHarte and Houdart are both hopeful that good things will come of this. To deHarte, it's an opportunity for the movement to diversify its funding and prioritize sponsors who demonstrate a real, year-round commitment to LGBT+ equality all year round "It could be a pivotal moment — a forced reckoning,' says Houdart. 'We have been too dependent on institutional validation from parties, governments, and corporations that never honestly shared our long-term vision. "This is a wake-up call to reclaim our power and stop renting our liberation from others... it's a painful moment, but it's also clarifying. Our future depends on solidarity and organizing, not sponsorship."
