Royal Stag BoomBox Originals Unveils Its Second Track ‘Sajna Mera' with Neeti Mohan, Panther and Ravator
Gurugram, Haryana, India – Business Wire India Royal Stag BoomBox, the brand's flagship music IP in collaboration with Universal Music Group, returns with a fresh line-up under Royal Stag BoomBox Originals — a unique format that fuses melody and hip-hop. Following a successful run with tracks like Pehle Jaisi Baat Nahi, Hoodie, Mohabbat, and Imtihaan, the platform now drops its second original of this season, Sajna Mera — a powerful collaboration featuring Neeti Mohan, Panther, and Ravator.
After captivating audiences across multiple youth hubs over the last three years with high-energy on-ground experiences, Royal Stag BoomBox is back with its second season of boombox originals - soundtracks that celebrate the brand's spirit of Living It Large. It continues to redefine India's musical landscape — blending genres, voices, and cultures and creating The Original Sound Of Generation Large.
The soundtrack is a celebration of modern love — expressive, bold, and deeply personal. Sajna Mera captures the magnetic push and pulls between passion and emotion, where melody meets hip-hop in an all-new way. This track speaks to the kind of connections that define Generation Large — real, raw, and full of feelings.
Speaking about the track, Neeti Mohan said: "Sajna Mera is pure emotion wrapped in attitude — it's vibrant, heartfelt, and unapologetically bold. Collaborating with Panther and Ravator on this track was a fresh and exciting experience. Royal Stag BoomBox gave us the freedom to blend our styles and tell a modern love story through music, and that kind of creative space is truly empowering.' Sharing his thoughts, Panther said: "From the very first session, we could feel that Sajna Mera had something special. There's incredible energy that comes from blending smooth vocals with rap, and collaborating with Neeti and Ravator took that fusion to another level. Royal Stag BoomBox is a platform made for artists who want to break new ground — and the song embodies exactly that spirit of innovation." Adding his perspective, Ravator said: "With Sajna Mera, we set out to create more than just a song — we wanted to craft an experience. The collaboration flowed naturally, with each artist contributing their distinctive voice to the mix. Platforms like Royal Stag BoomBox are rare because they empower artists to take creative risks and stay true to their original vision." Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India said, 'The universal language of music, has this remarkable power to unite people and create moments of pure magic. Royal Stag continues to celebrate music as its key youth passion pillar. With Royal Stag Boombox Originals we are set to elevate the experience with exciting new soundscape, blending the melodies of Bollywood with the pulsating beats of Hip-Hop, truly exemplifying the brand philosophy of Living It Large." Commenting on the collaboration, Preeti Nayyar, SVP & Business Head - India & South Asia, UMG For Brands, says: 'Royal Stag Boombox stands for bold expression and creative freedom to cross over from familiar sonic to discover new ones. At UMG for Brands, we are proud to support a platform that gives artists the space to experiment, blend genres, and create music that speaks to the youth. Royal Stag BoomBox Originals continues to bring together incredible voices from different musical worlds and turn them into unforgettable collaborations. It's a true reflection of the evolving sound of India." Music has long been a core passion pillar for Seagram's Royal Stag, and today's youth are increasingly drawn to bold, experimental sounds. While hip-hop continues to rise as a defining genre of this generation, Bollywood melodies remain deeply embedded in their cultural identity. Royal Stag BoomBox bridges these worlds—merging the timeless charm of Bollywood with the energy of hip-hop to spark the imagination of the youth. The second track from this fusion, Sajna Mera, is now live on YouTube, social media, and all major audio platforms.
Building on the buzz of 'SIGH', Royal Stag BoomBox Originals now amps up the energy with its second track of the season — Sajna Mera. With more exciting collaborations on the way, including Maybe by Armaan Malik and Ikka, this edition of Royal Stag BoomBox continues to celebrate bold musical expressions and the spirit of Living It Large.
Tune into 'Sajna Mera' on Royal Stag Live It Large YouTube Channel: https://www.youtube.com/watch?v=NwEaHacdBfY Spotify: https://open.spotify.com/track/4ukjoPUoqNf0HLdHpIEIks?si=eb0d82aa2e9c4f22 Amazon Music: https://music.amazon.com/tracks/B0FJ29XGR5?marketplaceId=A3K6Y4MI8GDYMT&musicTerritory=IN&ref=dm_sh_Pn4kYDc0zjVHhNtd6v1AiWYGh Apple Music: https://music.apple.com/in/album/sajna-mera-royal-stag-packaged-drinking-water-boombox/1827462398 About Royal Stag Seagram's Royal Stag is the flagship brand of Pernod Ricard India. Royal Stag has been a consistent star since launch, and a brand quite often credited to have changed the rules of the game. It is for the young, daring, confident, progressive, and inspiring individuals who embody self-belief. The brand has been inspiring the youth of India through its communication around the philosophy of 'It's Our Life. We Live It Large.' About Pernod Ricard India Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcohol beverage company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram's whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine's, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in white spirits category include ABSOLUT vodka, Jacob's Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to consumers. Seagram's whiskies are exported to 28+ countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizen by addressing social, economic and environmental sustainability in all key states.
To View the Image, Click on the Link Below: Royal Stag BoomBox Original presents 'Maybe' with Armaan Malik and Ikka (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.).
This is an auto-published feed from PTI with no editorial input from The Wire.
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Royal Stag BoomBox, brand's flagship music IP in collaboration with Universal Music Group, returns with a fresh line-up under Royal Stag BoomBox Originals — a unique format that fuses melody and hip-hop. Following a successful run with tracks like Pehle Jaisi Baat Nahi, Hoodie, Mohabbat, and Imtihaan, the platform now drops its third original of this season, Maybe — a powerful collaboration featuring Armaan Malik and Ikka. After captivating audiences across multiple youth hubs over the last three years with high-energy on-ground experiences, Royal Stag BoomBox is back with its second season of boombox originals - soundtracks that celebrate the brand's spirit of Living It Large. It continues to redefine India's musical landscape — blending genres, voices, and cultures and creating The Original Sound Of Generation Large. The soundtrack is an ode to the kind of love stories lived and felt by Generation Large. It captures those fleeting moments in love — when you're caught between hope and hesitation, longing to pause time and hold on just a little longer. Speaking about the inspiration behind this track, Singer Armaan Malik added, 'Maybe' is a song that really comes from the heart – it's honest, emotional, and speaks to that feeling of uncertainty in love,' shared singer Armaan Malik. 'Working with Ikka brought a fresh energy and dimension to the track. I'm proud of what we've created together. Platforms like Royal Stag BoomBox are incredible because they allow artists to experiment, push boundaries, and connect with audiences in ways that feel truly authentic.' Rapper Ikka shared his thoughts on the collaboration, "'Maybe' isn't just a love song—it's a vibe, a reflection of how we all wish we could hold onto the good times a little longer. Collaborating with Armaan allowed me to explore a softer, more reflective side of my music. Royal Stag BoomBox has created a space where artists can truly experiment and express themselves—and that's what makes this collaboration special." Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India said, 'The universal language of music, has this remarkable power to unite people and create moments of pure magic. Royal Stag continues to celebrate music as its key youth passion pillar. With Royal Stag Boombox Originals we are set to elevate the experience with exciting new soundscape, blending the melodies of Bollywood with the pulsating beats of Hip-Hop, truly exemplifying the brand philosophy of Living It Large." Commenting on the collaboration, Preeti Nayyar, SVP & Business Head - India & South Asia, UMG For Brands, says: 'Royal Stag Boombox stands for bold expression and creative freedom to cross over from familiar sonic to discover new ones. At UMG for Brands, we are proud to support a platform that gives artists the space to experiment, blend genres, and create music that speaks to the youth. Royal Stag BoomBox Originals continues to bring together incredible voices from different musical worlds and turn them into unforgettable collaborations. It's a true reflection of the evolving sound of India.' Music has long been a core passion pillar for Seagram's Royal Stag, and today's youth are increasingly drawn to bold, experimental sounds. While hip-hop continues to rise as a defining genre of this generation, Bollywood melodies remain deeply embedded in their cultural identity. Royal Stag BoomBox bridges these worlds—merging the timeless charm of Bollywood with the energy of hip-hop to spark the imagination of the youth. Following the success of Sigh by Nikhita Gandhi and Dino James, and Sajna Mera by Neeti Mohan, Panther, and Ravator, the third and final track of the season- Maybe, is now live across YouTube, social media, and all major audio platforms.
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Following the launch of 'SIGH', Royal Stag BoomBox releases its second Original of the season 'Sajna Mera'— in collaboration with Universal Music Group — to be released across all streaming platforms. Gurugram, Haryana, India – Business Wire India Royal Stag BoomBox, the brand's flagship music IP in collaboration with Universal Music Group, returns with a fresh line-up under Royal Stag BoomBox Originals — a unique format that fuses melody and hip-hop. Following a successful run with tracks like Pehle Jaisi Baat Nahi, Hoodie, Mohabbat, and Imtihaan, the platform now drops its second original of this season, Sajna Mera — a powerful collaboration featuring Neeti Mohan, Panther, and Ravator. After captivating audiences across multiple youth hubs over the last three years with high-energy on-ground experiences, Royal Stag BoomBox is back with its second season of boombox originals - soundtracks that celebrate the brand's spirit of Living It Large. It continues to redefine India's musical landscape — blending genres, voices, and cultures and creating The Original Sound Of Generation Large. The soundtrack is a celebration of modern love — expressive, bold, and deeply personal. Sajna Mera captures the magnetic push and pulls between passion and emotion, where melody meets hip-hop in an all-new way. This track speaks to the kind of connections that define Generation Large — real, raw, and full of feelings. Speaking about the track, Neeti Mohan said: "Sajna Mera is pure emotion wrapped in attitude — it's vibrant, heartfelt, and unapologetically bold. Collaborating with Panther and Ravator on this track was a fresh and exciting experience. Royal Stag BoomBox gave us the freedom to blend our styles and tell a modern love story through music, and that kind of creative space is truly empowering.' Sharing his thoughts, Panther said: "From the very first session, we could feel that Sajna Mera had something special. There's incredible energy that comes from blending smooth vocals with rap, and collaborating with Neeti and Ravator took that fusion to another level. Royal Stag BoomBox is a platform made for artists who want to break new ground — and the song embodies exactly that spirit of innovation." Adding his perspective, Ravator said: "With Sajna Mera, we set out to create more than just a song — we wanted to craft an experience. The collaboration flowed naturally, with each artist contributing their distinctive voice to the mix. Platforms like Royal Stag BoomBox are rare because they empower artists to take creative risks and stay true to their original vision." Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India said, 'The universal language of music, has this remarkable power to unite people and create moments of pure magic. Royal Stag continues to celebrate music as its key youth passion pillar. With Royal Stag Boombox Originals we are set to elevate the experience with exciting new soundscape, blending the melodies of Bollywood with the pulsating beats of Hip-Hop, truly exemplifying the brand philosophy of Living It Large." Commenting on the collaboration, Preeti Nayyar, SVP & Business Head - India & South Asia, UMG For Brands, says: 'Royal Stag Boombox stands for bold expression and creative freedom to cross over from familiar sonic to discover new ones. At UMG for Brands, we are proud to support a platform that gives artists the space to experiment, blend genres, and create music that speaks to the youth. Royal Stag BoomBox Originals continues to bring together incredible voices from different musical worlds and turn them into unforgettable collaborations. It's a true reflection of the evolving sound of India." Music has long been a core passion pillar for Seagram's Royal Stag, and today's youth are increasingly drawn to bold, experimental sounds. While hip-hop continues to rise as a defining genre of this generation, Bollywood melodies remain deeply embedded in their cultural identity. Royal Stag BoomBox bridges these worlds—merging the timeless charm of Bollywood with the energy of hip-hop to spark the imagination of the youth. The second track from this fusion, Sajna Mera, is now live on YouTube, social media, and all major audio platforms. Building on the buzz of 'SIGH', Royal Stag BoomBox Originals now amps up the energy with its second track of the season — Sajna Mera. With more exciting collaborations on the way, including Maybe by Armaan Malik and Ikka, this edition of Royal Stag BoomBox continues to celebrate bold musical expressions and the spirit of Living It Large. Tune into 'Sajna Mera' on Royal Stag Live It Large YouTube Channel: Spotify: Amazon Music: Apple Music: About Royal Stag Seagram's Royal Stag is the flagship brand of Pernod Ricard India. Royal Stag has been a consistent star since launch, and a brand quite often credited to have changed the rules of the game. It is for the young, daring, confident, progressive, and inspiring individuals who embody self-belief. The brand has been inspiring the youth of India through its communication around the philosophy of 'It's Our Life. We Live It Large.' About Pernod Ricard India Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcohol beverage company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram's whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine's, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in white spirits category include ABSOLUT vodka, Jacob's Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to consumers. Seagram's whiskies are exported to 28+ countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizen by addressing social, economic and environmental sustainability in all key states. To View the Image, Click on the Link Below: Royal Stag BoomBox Original presents 'Maybe' with Armaan Malik and Ikka (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
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As India's live entertainment industry decentralises beyond the metros, TribeVibe is at the forefront of tapping into Tier 2 and Tier 3 markets, building scalable, hyperlocal experiences that bridge the gap between high-demand audiences and top-quality live acts. Backed by the scale and expertise of BookMyShow, TribeVibe continues to fuel India's next wave of live entertainment by championing youth culture, greenfield markets and cutting-edge touring formats. To View the Image, Click on the Link Below: (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). PTI This is an auto-published feed from PTI with no editorial input from The Wire.
