Ice cream giant confirms it's discontinued beloved Häagen-Dazs dupe
Shoppers across the UK have noticed the popular own-brand dupe has vanished, sparking outrage on social media.
One user wrote on X: "I think it got discontinued in the UK.
"I just checked every single supermarket website and nowhere has it and tbf I haven't seen it in store for so long so Im gonna have to get haagen-dazs one but thats like 800cal for the whole tub omg just shoot me".
The frozen favourite had built a loyal fan base for offering a similar taste to Haagen-Dazs at a much cheaper price.
But now it's nowhere to be found- and shoppers are furious.
Fans flocked online to share their frustration.
One said: "I've noticed they've been missing lately."
Another added: "Bring it back NOW."
Others were tagging friends, trying to get supermarkets ' attention and urging them to reinstate the cult classic."
It's not the first time shoppers have been left reeling after a supermarket staple quietly disappeared.
In recent months, several popular products have been discontinued without warning – and customers aren't happy.
Weetabix recently scrapped its Alpen Light and Delight cereal bars, leaving snack lovers scrambling for alternatives.
Many said they relied on the bars as a quick, low-calorie breakfast option.
Meanwhile, Aldi sent crisp fans into meltdown after removing its Specially Selected Prawn Cocktail flavour.
The gourmet snack had a devoted following, with shoppers calling it 'addictive' – but it was pulled from shelves with little explanation.
Sainsbury's also axed its Plant Pioneer Meat-Free Steaks, a go-to for vegan and veggie customers.
The move came as a shock to many who saw them as a reliable meat alternative during the weekly shop.
There's been growing concern among shoppers that brands and supermarkets are trimming product ranges, often without proper notice.
Some believe it's down to rising costs, while others blame changing customer habits or tighter regulations.
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