KCCI in Des Moines Tops Ratings in Key Marketing Demo
The Hearst CBS affiliate finished the May 2025 ratings book by topping the ratings in Adults 25-54 from 4:30 to 7 a.m. and at 5 and 6 p.m.
"Winning these key newscasts validates all the work our team does every day to serve Central Iowans with objective, fact-based journalism," said KCCI president and general manager Brian Sather. "I am grateful to everyone who relies on our news, and thankful to every one of our team members who set aside self, daily, in service to our mission."
KCCI 8 News This Morning at 5 a.m. shares of Adults 25 to 54 increased 22 percent over last year. At 6 a.m. audience shares grew 25 percent.
"We know that our viewers have more choices now than ever about how and where they consume news, weather and traffic information," said KCCI news director Natalie Cabieses. "It is an honor to bring accurate and compelling news stories into the homes of our viewers." Cabieses added, "We strive to be Iowa's News Leader daily, so it is especially rewarding to see our viewers choose KCCI as their number one source for information."
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