Motilal Oswal Mutual Fund joins ONDC, appoints Cybrilla as service provide

Economic Times

16 hours ago

Synopsis
Motilal Oswal AMC has integrated with ONDC, appointing Cybrilla as backend provider, to expand mutual fund access via a digital distribution channel. The move aims to bridge distribution gaps, enhance retail participation, and leverage India's digital infrastructure, enabling investors, including first-timers, to access quality funds and make informed financial decisions.
ETMarkets.com Motilal Oswal Asset Management Company will integrate with Open Network for Digital Commerce. Motilal Oswal Asset Management Company (MOAMC) has announced its integration with the Open Network for Digital Commerce (ONDC) to facilitate transactions through the platform. It has appointed Cybrilla as the service provider for the backend platform powering this integration.ONDC, an initiative by DPIIT, Ministry of Commerce, aims to democratise digital commerce by establishing an interoperable open network for digital transactions.
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This initiative seeks to make mutual fund investing more accessible by creating a digital distribution channel. Leveraging ONDC's open protocol, MOAMC aims to widen access to mutual fund products for a broader investor base, including first-time investors. The move supports efforts to enhance participation in financial markets and utilise India's digital public infrastructure, according to a press release by the fund house.
'By integrating with the ONDC Network, we are not just offering investment products through a new distribution channel, but also working to create greater access for retail investors to a range of funds that may help them achieve their individual financial goals. Backed by decades of research-driven insights and investment expertise, we aim to expand our knowledge footprint and enable investors to make informed investment decisions,' said Prateek Agrawal, Managing Director and Chief Executive Officer at MOAMC. 'This partnership addresses distribution gaps and develops digital rails that can benefit all stakeholders — enabling distributors to expand their reach and investors to access funds aligned with their financial goals. It's a step toward broader participation in wealth management, giving investors across locations and income segments access to information and channels that support informed investing,' said Akhil Chaturvedi, Executive Director and Chief Business Officer at MOAMC.
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'MOAMC's integration with the ONDC Network marks a significant shift from centralised to decentralised distribution. When established players such as MOAMC take bold strides in technology-led innovation, it signals confidence in the ecosystem. This foresight sets a precedent for the industry to follow and fosters greater retail participation in formal finance,' said Vibhor Jain, Acting CEO and COO at ONDC.'MOAMC's integration with ONDC combines the trust of an established investment house with the reach of a truly open network. By enabling this connection, we are creating new pathways for grassroots investors to access high-quality funds through both local distributors and digital platforms. We are excited about this integration, as it will lead to wider participation in formal investing and provide more people with the tools to build long-term wealth,' said Anchal Jajodia, Co-founder of Cybrilla. (Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times)