Emirates and American Express Middle East Sign MoU to Drive SME Support Across MENA
Emirates and American Express Middle East have signed a Memorandum of Understanding (MoU) to strengthen their collaboration and deliver new business-focused benefits to small and medium-sized enterprises (SMEs) across select countries in the Middle East and North Africa.
The agreement, signed at Arabian Travel Market (ATM), sets the stage for both companies to develop tailored offerings that address the specific needs of SMEs. These may include innovative payment solutions, exclusive incentives for American Express Middle East Card Members enrolled in Emirates' Business Rewards program, and other value-driven initiatives.
SMEs represent a significant part of the region's economic landscape, and both organisations have underscored their shared commitment to supporting this vital sector. Mazin Khoury, CEO of American Express Middle East, said the partnership aims to bring "meaningful value" to small businesses, which he described as "the pulse of the economy."
Adnan Kazim, Deputy President and Chief Commercial Officer at Emirates, echoed the sentiment, highlighting the role of SMEs in driving innovation and economic growth. He noted that the collaboration will provide flexible solutions designed to meet their travel needs while supporting long-term business success.
The MoU marks a strategic step for both companies as they expand their reach and impact in the region's SME ecosystem.
News Source: Emirates News Agency
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