iCAUR accelerates in Malaysia with new components hub
The centralised warehouse facility supports after-sales operations and strengthens network readiness for the new full-electric off-road SUV brand in Malaysia.
Located within Shah Alam's Hicom Industrial Estate, the 88,000-square-foot components hub is managed by Chery Corporate Malaysia and shared with Omoda/Jaecoo Malaysia.
Prioritising readiness, iCAUR Malaysia continues to steadily build its supply chain competencies and parts inventory since the facility began operations in March, well in advance of the iCAUR 03 launch which is slated for the third quarter of 2025.
iCAUR Malaysia vice president Emily Lek said the centrally located Chery Corporate Malaysia warehouse is pivotal in supporting iCAUR's growing dealership network.
The network will soon include no fewer than 16 dealer partners nationwide, with further expansions planned in 2026.
"The spirit of iCAUR's 'Born to Play' philosophy means we are also born ready. By steadily building up our portfolio of parts and components, and backed by a global automotive player with robust supply chains, iCAUR Malaysia is poised to grow alongside our network while strengthening the premium after-sales service standards that our discerning customers expect," she added.
The hub houses a significant share of over 10,000 curated spare parts and components, reinforcing the brand's readiness to deliver responsive, efficient after-sales support ahead of the iCAUR 03's local debut.
The facility is well-positioned to support regional after-sales services as Chery International strives to strengthens its position in Malaysia as a central hub for right-hand drive models in Asean.
It also aligns with the nation's mobility goals under the National Energy Transition Roadmap and the National Automotive Policy, advancing next-gen vehicle technologies (NxGV) and fostering innovation in the automotive ecosystem.
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