Swiftie shows off epic golden jacket, buys billboard in Philadelphia to troll Eagles fans
AI-assisted summary
The jacket features patches referencing Taylor Swift, Travis Kelce and the Super Bowl.
Jake Duhaime also put up a billboard in Philadelphia referencing Swift and Kelce.
He has been a Taylor Swift fan since the beginning of her career.
It's impossible to miss Jake Duhaime walking the aisles of Radio Row at the Super Bowl. The Taylor Swift fan's golden jacket stands out in screaming color amid the throngs of sports personalities dressed in blue, gray and black suits.
"This started last year before the Super Bowl," he says. "I thought, 'Taylor is here. I've got to do something to trigger all the dads, Brads and Chads.'"
The Swiftie fanatic, and Boston marketing executive, wore a sequined jacket to Las Vegas that said "Taylor is the NFL."
"There's a radio station, 98.5, I crashed their set last year carrying a Taylor Swift 2024 flag," he says. The golden jacket, designed by Mel the Clothing, has glittery patches attached to every corner of the front and back.
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The Swift blazer is covered in Easter egg nods to the singer including shots of her kissing Travis Kelce on the football field. A few patches have Swift and Kelce's tongues sticking out. Duhaime says that's because of the Roman numerals of Super Bowl LIX (which sounds like licks).
A red-and-yellow fleur-de-lis pops against the black collar. The sleeves read "Dynasty (Taylor's Version)" and "Tay-Peat (Taylor's Version)." And then there's the bright, white "Tayvoodoo" across the chest.
"I also put up a billboard in Philadelphia," he says in his spangly coat of arms.
To troll Eagles fans, Duhaime partnered with Tasty Clean, a breath spray company in Dallas, to buy a "Hey Philly, Tayvoodoo is real" billboard along Interstate 95. "Alchemy becomes reality on 02.09.25" the $3,000 sign next to Lincoln Financial Field reads.
Duhaime has been a Swiftie for the entire trajectory of the singer's career.
"I love country," he says. "I heard 'Teardrops On My Guitar' and thought, 'This is the next LeAnn Rimes.'"
He's been to every tour and can list all the times he's seen the Eras Tour ringleader from the front row.
"My first show was in 2009, the 'Fearless Tour,'" Duhaime says. "It was in Boston, and she opened for Keith Urban."
If he could tell the singer one thing, Duhaime would say, "Thank you for getting me into live music. I get the same feeling of excitement watching Taylor Swift perform as I do watching my team in the Super Bowl."
Don't miss any Taylor Swift news; sign up for the free, weekly newsletter This Swift Beat.
Follow Bryan West, the USA TODAY Network's Taylor Swift reporter, on Instagram, TikTok and X as @BryanWestTV.
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