Google Confirms Pixel 10 In Surprise Reveal
We have our clearest look yet at Google's upcoming Pixel 10 smartphone and it comes from an impeccable source... Google itself.
Pixel 10 Revealed
Visitors to the Google Store page have been treated to a teaser video of the Pixel 10. While there isn't a full spec sheet on show just yet, the addition of a third lens to the rear camera can be seen, making this the first base Pixel model to come with a telephoto lens.
The Pixel 10 teaser also shows the evolutionary design of the Pixel 10; some dimensions have been tightened up, notably the size of the camera island and the smaller bezels, but this is essentially the same Pixel design language as last year.
You can now expect the Pixel 10 Pro, 10 Pro XL, and 10 Pro Fold to follow in the footsteps of their predecessors.
Pixel 10 Gets Ahead Of The Leaks
Following the announcement of its "Made By Google" event on Aug. 20, it would be natural for more leaks and discussions around the Pixel launch to take place. This early reveal (which echoes a similar strategy taken with the Pixel 9 in 2024) allows Google to guide the attention of the coverage.
In this case, the awkward "this looks like the same phone as last year" can be parried. The focus pushed towards the increasing use of artificial intelligence and Gemini AI in the package, the new camera package, and the potential of the Tensor mobile chipset to offer more power and more efficiency over last year's silicon.
Pixel 10 Goals
The Pixel 10 will certainly compete with other smartphones for consumer attention, but the Pixel series still retains part of the role that the Google Nexus devices once offered: that of a reference design.
With the Pixel series, Google can signal the direction it believes smartphones should take in the future. Take the current vogue of AI smartphones, the Pixels were the first phones to go all-in on AI, with the Pixel 8 marketed as the first smartphone with AI built in. AI is now a primary component of a smartphone package, and even those phones without a fully rounded AI suite have to be sold under this shadow.
The Pixel 10 will likely continue the AI push at this price point, but the aforementioned third lens for the primary camera is a market-based nudge to other manufacturers to up their camera game. No doubt, post-processing by AI is going to feature in the Pixel promotions to reiterate this.
Google is expected to launch the Pixel 10 series during "Made By Google" on Aug. 20, with retail sales to begin on Aug. 27.
Now read more about the Pixel 10 design...
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