India vs Pakistan Asia Cup TV Ad Prices Skyrocket, Report Says Brands Have To Pay Rs...
The matches between India and Pakistan always attracts a large number of viewers as they always brings one of the most memorable cricketing actions. With such a large number of viewers, companies are always eager to get their ads placed during these matches but this year, they have to pay a hefty amount to promote their brands.
The broadcasting and the streaming rights of Asia Cup 2025 have been acquired by the Sony TV and according to a report in Economic Times, the ad inventory for India's Asia Cup 2025 matches has been priced at Rs 14-16 lakh per 10-second slot.
The ad package breakdown is as follows:
Ad packages on TV
Co-presenting sponsorship: Rs 18 crore
Associate sponsorship: Rs 13 crore
Spot-buy package (all India and non-India games): Rs 16 lakh per 10 seconds, or Rs 4.48 crore
Digital deals on Sony LIV
Co-presenting and highlights partner: Rs 30 crore each
Co-powered-by package: Rs 18 crore
30% of all digital ads are reserved for India matches
Ad rates by format
Pre-rolls: Rs 275 per 10 seconds (Rs 500 for India games; Rs 750 for India-Pakistan)
Mid-rolls: Rs 225 (Rs 400 for India games; Rs 600 for India-Pakistan)
India and Pakistan will face each other in the Asia Cup 2025 on September 14.The final match of the tournament will be played on September 28.
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United News of India
37 minutes ago
- United News of India
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Time of India
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Time of India
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