The 2028 Presidential Race Has Begun
Rahm Emanuel, the former Chicago mayor and adviser to two Democratic presidents, is suddenly all over the news. This week alone, he's appeared on a number of podcasts in what seem to be early forays into an exploratory campaign for president. Emanuel went on the former Fox News host Megyn Kelly's podcast and answered 'no' when asked if a man can 'become a woman.' On another podcast, with The Free Press 's Bari Weiss, Emanuel said that Democrats lost in 2024 because Kamala Harris didn't set herself apart from Joe Biden, and noted that his party 'got sidetracked' by issues that were not front of mind for voters.
Emanuel was the most visible in the media this week, but he's not the only would-be candidate we're hearing from. This morning, former Transportation Secretary Pete Buttigieg went on the podcast The Breakfast Club; he also made a surprise cameo on a Barstool Sports podcast last week to present a jokey 'Lib of the Year' award to the internet personality Jersey Jerry, who was wearing a MAGA hat. In an elegant Vogue spread, an old-school and somewhat stiff way to communicate one's political ambitions, Kentucky Governor Andy Beshear bragged about having once been on MrBeast's show. 'We've got to do the YouTube shows,' he said, telling the reporter that, unlike Harris, he would have gone on The Joe Rogan Experience. Buttigieg and Representative Ro Khanna of California have both appeared on the comedy podcast Flagrant, co-hosted by Andew Schulz. California Governor Gavin Newsom invited the conservative activist Charlie Kirk to be a guest on the first episode of his podcast.
These appearances indicate that Democrats 'are finally waking up to the fact that you can't run a presidential campaign' simply 'by going on CNN and MSNBC,' Lis Smith, a Democratic strategist who worked on Buttigieg's 2020 presidential campaign, told me. And these public appearances aren't just a way for presidential hopefuls to introduce themselves to voters; they're also opportunities for donors and party elites to start eyeballing their favorites and winnowing the primary field.
Most party strategists I've spoken with this year believe that Democrats need to appear on more nontraditional and ideologically diverse outlets to reach new voters and make more people—even those who don't agree with the Democrats on everything—feel welcome inside the party tent. Donald Trump's successful turns on Rogan's podcast and on shows hosted by the comedians Theo Von and Schulz contributed to his victory last November.
Democratic hopefuls everywhere are swearing more and attempting to adopt a little more swagger. In his interview with Weiss, Emanuel, who once sent a dead fish to a political enemy, leaned back in his chair, looking unbothered; Buttigieg chopped it up with the bros on Flagrant for more than two hours. Notably, some female potential candidates aren't yet in the mix—where's Gretchen Whitmer these days? Erickson didn't know, but she told me that it's clear that the party's decline in support from men 'has really lit a fire under Democratic dudes.'
Along with a broader shift in media strategy, we're also seeing a shift in rhetoric from at least some Democrats who are trying to position themselves as moderates. 'These folks are right that the Democratic Party was seen as too extreme, and that contributed to our loss,' Lanae Erickson, a senior vice president at the center-left think tank Third Way, told me. She's pleased, she said, that the current zeitgeist seems to be a move 'toward the middle.' The great Democratic course correction has begun.
Part of that involves punching left. After Emanuel told Kelly that a man cannot become a woman, Kelly sighed, lamenting, 'Why don't more people in your party just say that?' 'Because,' Emanuel joked, 'I'm now going to go into a witness-protection plan.' Newsom told Kirk that allowing transgender athletes to compete in women's sports is 'deeply unfair,' and had broader critiques of the Democratic Party's communication skills.
Democrats on the campaign trail have had a difficult time addressing topics around gender. One analysis conducted by a Democratic super PAC found that a Republican ad about Harris's views on transgender identity was effective for Trump during the 2024 campaign. (Many Democrats criticized Harris's campaign for refusing to respond to the ad, whose tagline read: 'Kamala is for they/them. President Trump is for you.') Emanuel's answer on Kelly's show, whether or not it's a winning message with the Democratic base, speaks to a tone change on the topic. Every 2028 hopeful can expect to be asked directly about their views on the subject—and 'should be ready to answer,' Smith told me.
Even by the standards of the previous cycle's freakishly early campaigning, all of this might seem rather premature to discuss. But as Emanuel himself is famous for saying, a good crisis should never go to waste. Democratic presidential hopefuls are well aware that the party's leadership vacuum is an opportunity—and they're determined to not misuse it.
Here are three new stories from The Atlantic:
Today's News
French President Emmanuel Macron announced that France will recognize Palestine as a state, which would make France the first G7 country to do so.
House Democrats repeatedly attempted to force votes on releasing files related to Jeffrey Epstein yesterday. The House recessed without moving forward on any legislation.
Columbia University announced last night that it will pay $200 million over three years to the federal government to settle claims that it failed to protect Jewish students; the move will restore most federal grants paused by the Trump administration.
Dispatches
Time-Travel Thursdays: Facial hair is back in style —but if history is any guide, that won't last forever, Marc Novicoff writes.
More From The Atlantic
Evening Read
The Problem With Rewards Credit Cards
By Ellen Cushing
Fancy cards are like coupon books or miners' scrip, but they are also, in this sense, more like high-end gym memberships. The commodity they offer is access to a rarefied place, one where everyone else is attractive and competent, putting in the work and reaping the rewards. The product is a subscription to do more work—it's a tax on laziness or a deposit on your future self's conscientiousness. But it seems to me that credit-card companies, and gyms, know something consumers don't: Everybody thinks they'll be a more diligent person tomorrow.
Watch. In the film Eddington (out now in theaters), Ari Aster channels early-pandemic dread into a dark tale of a sheriff's unraveling, David Sims writes.
Read. Earlier this year, Rhian Sasseen recommended six overlooked books that deserve a second life.
Play our daily crossword.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
27 minutes ago
It's Trump's economy now. The latest financial numbers offer some warning signs
WASHINGTON -- For all of President Donald Trump's promises of an economic 'golden age,' a spate of weak indicators this week told a potentially worrisome story as the impacts of his policies are coming into focus. Job gains are dwindling. Inflation is ticking upward. Growth has slowed compared to last year. More than six months into his term, Trump's blitz of tariff hikes and his new tax and spending bill have remodeled America's trading, manufacturing, energy and tax systems to his own liking. He's eager to take credit for any wins that might occur and is hunting for someone else to blame if the financial situation starts to totter. But as of now, this is not the boom the Republican president promised, and his ability to blame his Democratic predecessor, Joe Biden, for any economic challenges has faded as the world economy hangs on his every word and social media post. When Friday's jobs report turned out to be decidedly bleak, Trump ignored the warnings in the data and fired the head of the agency that produces the monthly jobs figures. 'Important numbers like this must be fair and accurate, they can't be manipulated for political purposes,' Trump said on Truth Social, without offering evidence for his claim. 'The Economy is BOOMING.' It's possible that the disappointing numbers are growing pains from the rapid transformation caused by Trump and that stronger growth will return — or they may be a preview of even more disruption to come. Trump's aggressive use of tariffs, executive actions, spending cuts and tax code changes carries significant political risk if he is unable to deliver middle-class prosperity. The effects of his new tariffs are still several months away from rippling through the economy, right as many Trump allies in Congress will be campaigning in the midterm elections. 'Considering how early we are in his term, Trump's had an unusually big impact on the economy already,' said Alex Conant, a Republican strategist at Firehouse Strategies. 'The full inflationary impact of the tariffs won't be felt until 2026. Unfortunately for Republicans, that's also an election year.' The White House portrayed the blitz of trade frameworks leading up to Thursday's tariff announcement as proof of his negotiating prowess. The European Union, Japan, South Korea, the Philippines, Indonesia and other nations that the White House declined to name agreed that the U.S. could increase its tariffs on their goods without doing the same to American products. Trump simply set rates on other countries that lacked settlements. The costs of those tariffs — taxes paid on imports to the U.S. — will be most felt by many Americans in the form of higher prices, but to what extent remains uncertain. 'For the White House and their allies, a key part of managing the expectations and politics of the Trump economy is maintaining vigilance when it comes to public perceptions,' said Kevin Madden, a Republican strategist. Just 38% of adults approve of Trump's handling of the economy, according to a July poll by The Associated Press-NORC Center for Public Affairs. That's down from the end of Trump's first term when half of adults approved of his economic leadership. The White House paints a rosier image, seeing the economy emerging from a period of uncertainty after Trump's restructuring and repeating the economic gains seen in his first term before the pandemic struck. 'President Trump is implementing the very same policy mix of deregulation, fairer trade, and pro-growth tax cuts at an even bigger scale – as these policies take effect, the best is yet to come,' White House spokesman Kush Desai said. The economic numbers over the past week show the difficulties that Trump might face if the numbers continue on their current path: — Friday's jobs report showed that U.S. employers have shed 37,000 manufacturing jobs since Trump's tariff launch in April, undermining prior White House claims of a factory revival. — Net hiring has plummeted over the past three months with job gains of just 73,000 in July, 14,000 in June and 19,000 in May — a combined 258,000 jobs lower than previously indicated. On average last year, the economy added 168,000 jobs a month. — A Thursday inflation report showed that prices have risen 2.6% over the year that ended in June, an increase in the personal consumption expenditures price index from 2.2% in April. Prices of heavily imported items, such as appliances, furniture, and toys and games, jumped from May to June. — On Wednesday, a report on gross domestic product — the broadest measure of the U.S. economy — showed that it grew at an annual rate of less than 1.3% during the first half of the year, down sharply from 2.8% growth last year. 'The economy's just kind of slogging forward,' said Guy Berger, senior fellow at the Burning Glass Institute, which studies employment trends. 'Yes, the unemployment rate's not going up, but we're adding very few jobs. The economy's been growing very slowly. It just looks like a 'meh' economy is continuing.' Trump has sought to pin the blame for any economic troubles on Federal Reserve Chair Jerome Powell, saying the Fed should cut its benchmark interest rates even though doing so could generate more inflation. Trump has publicly backed two Fed governors, Christoper Waller and Michelle Bowman, for voting for rate cuts at Wednesday's meeting. But their logic is not what the president wants to hear: They were worried, in part, about a slowing job market. But this is a major economic gamble being undertaken by Trump and those pushing for lower rates under the belief that mortgages will also become more affordable as a result and boost homebuying activity. His tariff policy has changed repeatedly over the last six months, with the latest import tax numbers serving as a substitute for what the president announced in April, which provoked a stock market sell-off. It might not be a simple one-time adjustment as some Fed board members and Trump administration officials argue. Of course, Trump can't say no one warned him about the possible consequences of his economic policies. Biden, then the outgoing president, did just that in a speech last December at the Brookings Institution, saying the cost of the tariffs would eventually hit American workers and businesses. 'He seems determined to impose steep, universal tariffs on all imported goods brought into this country on the mistaken belief that foreign countries will bear the cost of those tariffs rather than the American consumer,' Biden said. 'I believe this approach is a major mistake.'
San Francisco Chronicle
27 minutes ago
- San Francisco Chronicle
It's Trump's economy now. The latest financial numbers offer some warning signs
WASHINGTON (AP) — For all of President Donald Trump's promises of an economic 'golden age,' a spate of weak indicators this week told a potentially worrisome story as the impacts of his policies are coming into focus. Job gains are dwindling. Inflation is ticking upward. Growth has slowed compared to last year. More than six months into his term, Trump's blitz of tariff hikes and his new tax and spending bill have remodeled America's trading, manufacturing, energy and tax systems to his own liking. He's eager to take credit for any wins that might occur and is hunting for someone else to blame if the financial situation starts to totter. But as of now, this is not the boom the Republican president promised, and his ability to blame his Democratic predecessor, Joe Biden, for any economic challenges has faded as the world economy hangs on his every word and social media post. When Friday's jobs report turned out to be decidedly bleak, Trump ignored the warnings in the data and fired the head of the agency that produces the monthly jobs figures. 'Important numbers like this must be fair and accurate, they can't be manipulated for political purposes,' Trump said on Truth Social, without offering evidence for his claim. 'The Economy is BOOMING.' It's possible that the disappointing numbers are growing pains from the rapid transformation caused by Trump and that stronger growth will return — or they may be a preview of even more disruption to come. Trump's economic plans are a political gamble Trump's aggressive use of tariffs, executive actions, spending cuts and tax code changes carries significant political risk if he is unable to deliver middle-class prosperity. The effects of his new tariffs are still several months away from rippling through the economy, right as many Trump allies in Congress will be campaigning in the midterm elections. 'Considering how early we are in his term, Trump's had an unusually big impact on the economy already,' said Alex Conant, a Republican strategist at Firehouse Strategies. 'The full inflationary impact of the tariffs won't be felt until 2026. Unfortunately for Republicans, that's also an election year.' The White House portrayed the blitz of trade frameworks leading up to Thursday's tariff announcement as proof of his negotiating prowess. The European Union, Japan, South Korea, the Philippines, Indonesia and other nations that the White House declined to name agreed that the U.S. could increase its tariffs on their goods without doing the same to American products. Trump simply set rates on other countries that lacked settlements. The costs of those tariffs — taxes paid on imports to the U.S. — will be most felt by many Americans in the form of higher prices, but to what extent remains uncertain. 'For the White House and their allies, a key part of managing the expectations and politics of the Trump economy is maintaining vigilance when it comes to public perceptions,' said Kevin Madden, a Republican strategist. Just 38% of adults approve of Trump's handling of the economy, according to a July poll by The Associated Press-NORC Center for Public Affairs. That's down from the end of Trump's first term when half of adults approved of his economic leadership. The White House paints a rosier image, seeing the economy emerging from a period of uncertainty after Trump's restructuring and repeating the economic gains seen in his first term before the pandemic struck. 'President Trump is implementing the very same policy mix of deregulation, fairer trade, and pro-growth tax cuts at an even bigger scale – as these policies take effect, the best is yet to come,' White House spokesman Kush Desai said. The economic numbers over the past week show the difficulties that Trump might face if the numbers continue on their current path: — Friday's jobs report showed that U.S. employers have shed 37,000 manufacturing jobs since Trump's tariff launch in April, undermining prior White House claims of a factory revival. — Net hiring has plummeted over the past three months with job gains of just 73,000 in July, 14,000 in June and 19,000 in May — a combined 258,000 jobs lower than previously indicated. On average last year, the economy added 168,000 jobs a month. — A Thursday inflation report showed that prices have risen 2.6% over the year that ended in June, an increase in the personal consumption expenditures price index from 2.2% in April. Prices of heavily imported items, such as appliances, furniture, and toys and games, jumped from May to June. — On Wednesday, a report on gross domestic product — the broadest measure of the U.S. economy — showed that it grew at an annual rate of less than 1.3% during the first half of the year, down sharply from 2.8% growth last year. 'The economy's just kind of slogging forward,' said Guy Berger, senior fellow at the Burning Glass Institute, which studies employment trends. 'Yes, the unemployment rate's not going up, but we're adding very few jobs. The economy's been growing very slowly. It just looks like a 'meh' economy is continuing.' Trump's Fed attacks could unleash more inflation Trump has sought to pin the blame for any economic troubles on Federal Reserve Chair Jerome Powell, saying the Fed should cut its benchmark interest rates even though doing so could generate more inflation. Trump has publicly backed two Fed governors, Christoper Waller and Michelle Bowman, for voting for rate cuts at Wednesday's meeting. But their logic is not what the president wants to hear: They were worried, in part, about a slowing job market. But this is a major economic gamble being undertaken by Trump and those pushing for lower rates under the belief that mortgages will also become more affordable as a result and boost homebuying activity. His tariff policy has changed repeatedly over the last six months, with the latest import tax numbers serving as a substitute for what the president announced in April, which provoked a stock market sell-off. It might not be a simple one-time adjustment as some Fed board members and Trump administration officials argue. Trump didn't listen to the warnings on 'universal' tariffs Of course, Trump can't say no one warned him about the possible consequences of his economic policies. Biden, then the outgoing president, did just that in a speech last December at the Brookings Institution, saying the cost of the tariffs would eventually hit American workers and businesses. 'He seems determined to impose steep, universal tariffs on all imported goods brought into this country on the mistaken belief that foreign countries will bear the cost of those tariffs rather than the American consumer,' Biden said. 'I believe this approach is a major mistake.'
Fox News
an hour ago
- Fox News
Trace Gallagher: ‘Common Sense' was up late watching Colbert's interview with Kamala Harris…
'Common Sense' Department: Kamala Harris claims the political system is broken. Is the issue the system or Democratic leadership? The CSD has thoughts.
