Hilton Puts India in Focus with its First-Ever Brand Showcase
When asked what best describes the Hilton experience today, Alan Watts, President, APAC, did not miss a beat: 'Authentic! We seek to deliver authentic experiences with each of our brands.' This philosophy took center stage at Hilton's first-ever India Brand Showcase, held last month at Hilton Bengaluru Embassy Manyata Business Park. The immersive exhibit brought together ten of Hilton's 24 award-winning brands under one roof.
At the heart of the event was a compelling theme - Unlocking the Stay – a philosophy that firmly places the people and the 'stay' at the very core of the travel experience. Guests explored every facet that defines a Hilton stay- from unique brand experiences and signature warm hospitality to one-on-one conversations with the leadership, offering a deep dive into the brand's growing presence across South Asia, especially in India. Immersive zones, Iconic brands: A glimpse into how brands were brought to lifeWalking through the showcase felt like stepping into the living gallery of Hilton hospitality, with each space thoughtfully curated to reflect the essence, scale, and ambition of Hilton's brands in India.
The journey began with focused service zone, introducing brands poised to redefine the mid-market segment. Spark by Hilton, gave a glimpse into Hilton's premium economy breakthrough with its bright interiors and value-driven amenities, signalling a fresh, energetic offering perfectly tailored for India's value-driven travelers.
Next came Hampton by Hilton, showcasing 'Hamptonality' in action. Cozy beds and the comforting aroma of a hot breakfast, creating an immediate sense of familiar warmth and brand's friendly service.
Then, Hilton Garden Inn, known for its "bright-hearted hospitality," offered a balance of productivity and rejuvenation. Light-filled workstations, subtle wellness cues, and dreamy cloud-like installations invited guests to unwind and recharge.
The experience then transitioned into the full-service portfolio, with Hilton Hotels & Resorts underscoring its century-long legacy as 'World's Iconic Host' with pioneering hospitality and innovation.
The DoubleTree by Hilton zone welcomed guests into a warm, thoughtful environment rooted in its 'culture of care'. And of course, everyone was treated to the iconic warm DoubleTree Chocolate Chip Cookie, making the welcome even sweeter.The journey culminated in Hilton's luxury brands, each making a distinctive statement. It began with Signia by Hilton, which brought to life the essence of sophisticated luxury, targeting multi-faceted travelers who seamlessly blend their business-class lifestyle with leisure pursuits. They have the interest and energy to pour as much into their 9-5 as they do their 5-9 inspirations. The brand debut is slated for Jaipur in 2028.
The journey moved into a sensory escape with LXR Hotels & Resorts, where guests indulged in artisanal gelatos inspired by six different LXR destinations. Created in collaboration with Bengaluru's Lavonne Ice Cream Kitchen (LICK)— the experience reflected LXR's 'Spirit of Adventure' and its passion for uncovering hidden gems.
Next, the Conrad Hotels & Resorts zone paid tribute to Rajasthan's vibrant heritage through a striking installation of Chetak - Maharana Pratap's legendary horse. Sculpted by celebrated Indian conceptual artist Subodh Kerkar using Rajasthani textiles, recycled rags, and beads, the piece captured Conrad's contemporary spirit and deep cultural connection. This stunning piece will eventually make its way to the upcoming Conrad Jaipur.
Finally, the preview concluded in style as guests arrived at the pinnacle of luxury: Waldorf Astoria Hotels & Resorts. In an elegant bar setting, they indulged in the iconic Rob Roy cocktail, an original from Waldorf Astoria New York. The experience was a fitting grand finale to this meticulously curated luxurious journey.
Just before wrapping up, guests encountered two 'wow' moments that summed up Hilton's storytelling - First, the Curio Collection by Hilton space that exuded the essence of its lifestyle brand. The display highlighted how Curio is a collection of hand-picked hotels, each chosen for its distinct personality. The setup was stocked with fascinating artifacts from Hilton's lifestyle hotels across the world. Each piece had its own story, drawing people in and sparking personal connection. Then came the Hilton Honors Infinity Room - a stunning hall of mirrors and lights – symbolizing endless travel possibilities for its 218 million loyalty members worldwide.
India, On Hilton's MindHilton is not just talking big about India, it's backing its vision with concrete action. The Brand Showcase made it clear that this is a pivotal moment for Hilton in this country.Alan Watts, President APAC, said: 'With more than 1,000 hotels across Asia Pacific, and plans to grow to 10 times our current portfolio in India our commitment to this region is stronger than ever.'And the plans are already underway: Leading the luxury line-up is Waldorf Astoria in Jaipur – a brand synonymous with timeless elegance- making its grand debut in one of India's most regal, culturally rich cities. Also, on the horizon is Conrad in Jaipur, known for its bold, artistic expression that'll be echoing the charm of the Pink City itself. And for India's always-on-the-go professionals, Signia by Hilton is timed for 2028.Luxury isn't stopping there. The brand has recently announced the debut of LXR Hotels & Resorts with The Den in Bengaluru in 2026, promising personalized experiences inspired by travel stories from around the globe.Meanwhile, Hilton is doubling down on India's booming mid-market with a strong pipeline:Upcoming 150 Spark by Hilton, promises value with an energetic feel.75 Hampton by Hilton hotels are set to pop up across Gujarat, Rajasthan, Punjab, and Bihar.Hilton Garden Inn is expanding into five new cities.advertisementBesides focused service, the brand is also expanding its full-service portfolio. DoubleTree by Hilton, Hilton's fastest-growing brand, already operates 11 hotels in India and will soon add 12 more, with new locations in Bhopal, Kochi, Siliguri, Chandigarh, and others.'In India, we will be building a network effect, capturing all the price points. We will be serving all needs that a very large population of customers have, from Tier 1 to Tier 3 cities,' added Chris Nassetta, President & CEO.Alexandra Jaritz, Senior Vice President, Brand Management, APAC, explains it best: 'India is bold, fast-moving, and shaping the way the world travels meet guests wherever they are, with the right brand, in the right place, at the right time.' Exclusive preview: It Matters Where You StayGuests were treated to an exclusive first look at the brand's latest campaign, It Matters Where You Stay, with Hilton's global brand ambassador Deepika Padukone. The campaign has been crafted with the sensibilities of the modern Indian traveler in mind, who seeks more than just a place to sleep. Whether it's carving out time for work, unwinding, or simply soaking in moments of peace, the campaign highlights how Hilton's thoughtful hospitality and attention to detail elevates every stay.
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Wrapping UpHilton's first-ever Brand Showcase in India did more than just present its diverse portfolio, it set the tone for what's ahead. From the simplicity of Spark to the timeless elegance of Waldorf Astoria, the showcase revealed a brand ready to meet India's evolving travel ambitions with precision and purpose.
With plans to grow tenfold over the next decade, Hilton isn't just expanding-it is making unforgettable stays, in the right place, at the right time. It truly matters where you stay!
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India Today
2 days ago
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Hilton Puts India in Focus with its First-Ever Brand Showcase
When asked what best describes the Hilton experience today, Alan Watts, President, APAC, did not miss a beat: 'Authentic! We seek to deliver authentic experiences with each of our brands.' This philosophy took center stage at Hilton's first-ever India Brand Showcase, held last month at Hilton Bengaluru Embassy Manyata Business Park. The immersive exhibit brought together ten of Hilton's 24 award-winning brands under one roof. At the heart of the event was a compelling theme - Unlocking the Stay – a philosophy that firmly places the people and the 'stay' at the very core of the travel experience. Guests explored every facet that defines a Hilton stay- from unique brand experiences and signature warm hospitality to one-on-one conversations with the leadership, offering a deep dive into the brand's growing presence across South Asia, especially in India. Immersive zones, Iconic brands: A glimpse into how brands were brought to lifeWalking through the showcase felt like stepping into the living gallery of Hilton hospitality, with each space thoughtfully curated to reflect the essence, scale, and ambition of Hilton's brands in India. The journey began with focused service zone, introducing brands poised to redefine the mid-market segment. Spark by Hilton, gave a glimpse into Hilton's premium economy breakthrough with its bright interiors and value-driven amenities, signalling a fresh, energetic offering perfectly tailored for India's value-driven travelers. Next came Hampton by Hilton, showcasing 'Hamptonality' in action. Cozy beds and the comforting aroma of a hot breakfast, creating an immediate sense of familiar warmth and brand's friendly service. Then, Hilton Garden Inn, known for its "bright-hearted hospitality," offered a balance of productivity and rejuvenation. Light-filled workstations, subtle wellness cues, and dreamy cloud-like installations invited guests to unwind and recharge. The experience then transitioned into the full-service portfolio, with Hilton Hotels & Resorts underscoring its century-long legacy as 'World's Iconic Host' with pioneering hospitality and innovation. The DoubleTree by Hilton zone welcomed guests into a warm, thoughtful environment rooted in its 'culture of care'. And of course, everyone was treated to the iconic warm DoubleTree Chocolate Chip Cookie, making the welcome even journey culminated in Hilton's luxury brands, each making a distinctive statement. It began with Signia by Hilton, which brought to life the essence of sophisticated luxury, targeting multi-faceted travelers who seamlessly blend their business-class lifestyle with leisure pursuits. They have the interest and energy to pour as much into their 9-5 as they do their 5-9 inspirations. The brand debut is slated for Jaipur in 2028. The journey moved into a sensory escape with LXR Hotels & Resorts, where guests indulged in artisanal gelatos inspired by six different LXR destinations. Created in collaboration with Bengaluru's Lavonne Ice Cream Kitchen (LICK)— the experience reflected LXR's 'Spirit of Adventure' and its passion for uncovering hidden gems. Next, the Conrad Hotels & Resorts zone paid tribute to Rajasthan's vibrant heritage through a striking installation of Chetak - Maharana Pratap's legendary horse. Sculpted by celebrated Indian conceptual artist Subodh Kerkar using Rajasthani textiles, recycled rags, and beads, the piece captured Conrad's contemporary spirit and deep cultural connection. This stunning piece will eventually make its way to the upcoming Conrad Jaipur. Finally, the preview concluded in style as guests arrived at the pinnacle of luxury: Waldorf Astoria Hotels & Resorts. In an elegant bar setting, they indulged in the iconic Rob Roy cocktail, an original from Waldorf Astoria New York. The experience was a fitting grand finale to this meticulously curated luxurious journey. Just before wrapping up, guests encountered two 'wow' moments that summed up Hilton's storytelling - First, the Curio Collection by Hilton space that exuded the essence of its lifestyle brand. The display highlighted how Curio is a collection of hand-picked hotels, each chosen for its distinct personality. The setup was stocked with fascinating artifacts from Hilton's lifestyle hotels across the world. Each piece had its own story, drawing people in and sparking personal connection. Then came the Hilton Honors Infinity Room - a stunning hall of mirrors and lights – symbolizing endless travel possibilities for its 218 million loyalty members worldwide. India, On Hilton's MindHilton is not just talking big about India, it's backing its vision with concrete action. The Brand Showcase made it clear that this is a pivotal moment for Hilton in this Watts, President APAC, said: 'With more than 1,000 hotels across Asia Pacific, and plans to grow to 10 times our current portfolio in India our commitment to this region is stronger than ever.'And the plans are already underway: Leading the luxury line-up is Waldorf Astoria in Jaipur – a brand synonymous with timeless elegance- making its grand debut in one of India's most regal, culturally rich cities. Also, on the horizon is Conrad in Jaipur, known for its bold, artistic expression that'll be echoing the charm of the Pink City itself. And for India's always-on-the-go professionals, Signia by Hilton is timed for isn't stopping there. The brand has recently announced the debut of LXR Hotels & Resorts with The Den in Bengaluru in 2026, promising personalized experiences inspired by travel stories from around the Hilton is doubling down on India's booming mid-market with a strong pipeline:Upcoming 150 Spark by Hilton, promises value with an energetic feel.75 Hampton by Hilton hotels are set to pop up across Gujarat, Rajasthan, Punjab, and Garden Inn is expanding into five new focused service, the brand is also expanding its full-service portfolio. DoubleTree by Hilton, Hilton's fastest-growing brand, already operates 11 hotels in India and will soon add 12 more, with new locations in Bhopal, Kochi, Siliguri, Chandigarh, and others.'In India, we will be building a network effect, capturing all the price points. We will be serving all needs that a very large population of customers have, from Tier 1 to Tier 3 cities,' added Chris Nassetta, President & Jaritz, Senior Vice President, Brand Management, APAC, explains it best: 'India is bold, fast-moving, and shaping the way the world travels meet guests wherever they are, with the right brand, in the right place, at the right time.' Exclusive preview: It Matters Where You StayGuests were treated to an exclusive first look at the brand's latest campaign, It Matters Where You Stay, with Hilton's global brand ambassador Deepika Padukone. The campaign has been crafted with the sensibilities of the modern Indian traveler in mind, who seeks more than just a place to sleep. Whether it's carving out time for work, unwinding, or simply soaking in moments of peace, the campaign highlights how Hilton's thoughtful hospitality and attention to detail elevates every stay. advertisement Wrapping UpHilton's first-ever Brand Showcase in India did more than just present its diverse portfolio, it set the tone for what's ahead. From the simplicity of Spark to the timeless elegance of Waldorf Astoria, the showcase revealed a brand ready to meet India's evolving travel ambitions with precision and purpose. With plans to grow tenfold over the next decade, Hilton isn't just expanding-it is making unforgettable stays, in the right place, at the right time. It truly matters where you stay!
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Last Updated: Deepika Padukone is a part of Hilton's new campaign that celebrates young India's ambition and hustle with their signature hospitality. Actor Deepika Padukone has joined hands with leading luxury global hospitality company Hilton to launch their 'It Matters Where You Stay' campaign. The actor, who is also the current global brand ambassador for Hilton Hotels, is a part of the campaign that celebrates young India's ambition and hustle with their signature hospitality. Hilton's latest iteration of its 'It Matters Where You Stay' campaign featured their brand ambassador – Deepika Padukone. Filmed in Bengaluru, the city Deepika calls home, it captures the human moments that make a great stay, setting Deepika up for success, and empowering the modern Indian guest as they travel. Through its signature hospitality that anticipates a guest's needs, Hilton's newest campaign celebrates the details of the Stay, whether preparing for something big, balancing work with downtime, or simply taking time to recharge. From walking into a space that feels both inspiring and familiar, to a perfectly timed coffee that allows you a moment to yourself before the day takes off, this isn't just about grand gestures. It's about the thoughtful, intuitive design and service that creates memorable moments. 'At Hilton, we're For The Stay – an experience you only get at Hilton and our 24 brands around the world. The Stay empowers our guests to rest, recharge, and prepare for whatever the rest of their trip has in store for them. We designed this campaign around the spirit of a new generation of Indian travellers. They are shaping success on their own terms, and we're here to host them in India and around the world. Deepika brings her own, authentic Stay story to life in a way that's both powerful and deeply human, and her journey reflects the kind of drive we see in our guests every day," said Mark Weinstein, chief marketing officer, Hilton. Deepika Padukone said, 'It's always the little things: the warm welcome, the personal touches, the attention to detail – that turn a Hilton stay into a memory." Deepika embodies the spirit of modern India – bold, resilient, and forward-looking. From mastering multiple roles to charting her unique path, she has built a legacy on her terms. As a global icon and changemaker, Deepika continues to inspire a new generation that's ambitious, grounded, and unapologetically driven. Hilton is accelerating its growth in India, aiming to expand its portfolio tenfold over the next decade. With new hotel openings in Bengaluru, Surat, Jabalpur, Hyderabad, and Mumbai this year alone, Indian travellers are gaining access to more diverse and elevated stays across the country. To meet the rising demand for premium travel experiences, Hilton is also introducing five new brands, each thoughtfully tailored to the evolving preferences of the Indian market. First Published: June 09, 2025, 13:14 IST
