Costco's New Deli Taco Kit Sparks Online Controversy: 'Why Is It So Dry?'
Costco's New Deli Taco Kit Sparks Online Controversy: 'Why Is It So Dry?' originally appeared on Parade.
When it comes to Costco's ready-made meal options, not everything is a guaranteed hit. Some new releases barely make it out of the deli section before getting dragged online. Sure, crowd favorites like the loaded baked potato salad or Roman-style pizza usually get a pass—but there's always at least one item that completely misses the mark, even if it means well.
Case in point: Costco's birria taco kit, which currently has the internet cracking jokes and calling it out as peak 'white people tacos.'
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'I absolutely love birria tacos and this new kit at Costco did not disappoint,' @costcohotfinds captioned their post, entirely unaware of the feedback she was about to receive in the comment section.Costco's Birria Beef Taco 8-Count with Spanish Rice and Consommé retails for $6.49 per pound, which puts the whole kit at around $25. Inside you'll find slow-roasted beef, jack cheese, eight corn tortillas, Spanish rice and a little cup of consommé for dipping. On the surface, it actually seems like a pretty solid deal—especially when your local taco truck is probably charging $15 for three birria tacos and a side of broth. But fair warning—don't go seeking approval in the comment section should you pick the kit up for yourself.
'These are the whitest 'birria' tacos I've ever seen,' one commenter wrote in response to Laura's post, while others roasted her for the way she pronounced 'birria.'
'Can I just say, coming from a Latina, I absolutely loved how you pronounced birria,' one sweet commenter came to the rescue, 'not an easy word at all, thanks for making the effort.'
While the hate for Costco's attempt at a birria kit certainly struck a chord with plenty of fans who hoped for more from the popular bulk retailer, there is no denying the fact that homemade birria tacos can absolutely produce better results than a pre-packed deli creation.And to one fan's point—'these ones are like Taco Bell birria tacos' and 'ain't nothing like fresh birria tacos all juicy'—we couldn't agree more. Still, despite the slices of jack cheese, dry tortillas that haven't been dipped in consommé and a scoop of Spanish rice, this kit feels like a solid jumping-off point for anyone looking for a convenient way to serve up a little variety at a get-together. And honestly, couldn't you just dip the tortillas in the consommé yourself before crisping them up in a pan?
'Let people live! You don't have to buy them,' one commenter pushed back. 'This is actually a cool way to get people familiar with dishes they may not know about and take a chance on.'
In a sea of negativity, it's refreshing to see someone take a more balanced view. We can't speak to the flavor ourselves, but we're confident that the truly creative home cooks out there could do a lot with this kit—and a little bit of imagination.Costco's New Deli Taco Kit Sparks Online Controversy: 'Why Is It So Dry?' first appeared on Parade on Jun 2, 2025
This story was originally reported by Parade on Jun 2, 2025, where it first appeared.
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