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Komeito and JCP struggle with aging support base as Upper House poll approaches

Komeito and JCP struggle with aging support base as Upper House poll approaches

Japan Times11-07-2025
Two political parties that have long been reliant on strong organizational support and dedicated party members — Komeito, a junior party of the ruling coalition, and the Japanese Communist Party (JCP) — are facing growing headwinds in the campaign for the Upper House election.
With their support bases aging, newer political forces gaining ground and too many parties for voters to choose from, both parties have struggled to maintain voter traction, causing them to lose seats in the Tokyo metropolitan assembly election in June.
Their share of proportional representation votes in national elections continues to decline as well.
'We're in a fierce battle where it's hard to predict the outcome. We need to give it everything we've got,' Komeito leader Tetsuo Saito told reporters Thursday following a campaign stump in the city of Osaka.
Komeito once boasted a rock-solid support base in the Kansai region — touted as 'invincible' — but the party suffered a complete loss in all four Osaka electoral districts in the Lower House election last October.
Its proportional representation votes, which were once close to 9 million, dropped below 6 million — a record low.
Under Saito's leadership, the party sought to reset its trajectory in the Tokyo assembly election, but for the first time in nine elections, the party failed to get a seat for all of the candidates it fielded. Party officials point to the aging membership of its main backer Soka Gakkai, a lay Buddhism group, as a key challenge.
'We're also seeing more cases where supporters (other than Soka Gakkai) are passing away,' one party insider said, underscoring the lack of generational turnover.
Meanwhile, the JCP, which marks its 103rd anniversary this year, faces similar demographic difficulties. The party's proportional representation vote count has continued to slide, falling to 3.61 million in the 2022 Upper House election and 3.36 million in last year's Lower House poll.
The party's official newspaper, Shimbun Akahata, which has been instrumental in breaking stories such as the ruling Liberal Democratic Party's political funds scandal, is now struggling with declining subscriptions and has called for ¥1 billion in donations.
The party's longstanding policy of cutting the consumption tax has also lost its edge, as nearly all opposition parties now include similar proposals, diluting the JCP's message amid an increasingly fragmented political landscape.
In the Upper House poll, Komeito is aiming to retain its 14 seats up for reelection and set a target of 7 million proportional representation votes. The JCP is aiming for at least eight seats — up from the seven up for reelection — and an ambitious 6.5 million votes in the proportional representation.
'We still have a long way to go. I hope we can expand our support,' JCP leader Tomoko Tamura said at a campaign rally in the city of Takasaki, Gunma Prefecture, on Thursday.
Both parties are stepping up efforts to reach out beyond their traditional organizational base, turning to social media in a bid to attract younger voters. Komeito has launched a YouTube sub-channel where its candidates and officials hold talks with prominent online commentators.
The JCP, meanwhile, has published a series of short videos addressing common concerns, such as, 'Would Japan become a communist state if we took power?' Party executives appear in the videos to answer those questions.
'We're still figuring things out through trial and error,' Saito said.
Translated by The Japan Times
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