Greggs and KFC launch 'culinary crossover of the century' - and for some it's free
Greggs and KFC have teamed up to create what they're calling the 'culinary crossover of the century' - a sausage roll drenched in gravy.
The high street food giants have worked together for the first time to offer Greggs' famous sausage roll with KFC's gravy, calling it the 'mash-up the nation's been craving' and 'seriously flavoursome'.
They are taking the new combination on a three-day tour from Thursday this week, handing it out for free in London on August 7, followed by Manchester on August 8 and Newcastle on August 9. It came as Greggs has also launched a £4 breakfast meal deal that comes with a bonus item.
A sharing bucket including six Greggs sausage rolls and a large tub of KFC gravy will be available for £10 on Friday August 15 and Saturday August 16 through Uber Eats in London, Manchester, Newcastle and Birmingham. There is no word about what the calorie content of the combo is, however.
KFC brand manager Phoebe Syms said: 'At KFC, we bleed gravy. We go to obsessive lengths for our liquid gold, and so do our fans. In fact, it was them who inspired this once-in-a-lifetime event, calling for us to partner with Greggs and unite our iconic gravy with their iconic sausage rolls. Now we're joining forces for just a few days to give the people a taste of what they really want ... it's time for gravy to meet pastry. You're welcome.'
Fiona Mills, brand communications lead at Greggs, said: 'With 96 layers of light puff pastry, and perfectly baked to give that satisfying golden crisp and flaky goodness, we've always known our sausage rolls are a true British icon. And why not pair one icon with another? We can't wait to see what Greggs and KFC fans make of our latest partnership. We're sure fans of both brands will enjoy devouring their Greggs x KFC sharing bucket.'
The tour will stop at London's Southbank Centre on Thursday, followed by Manchester's St Anne's Square on Friday and then Newcastle's Times Square, all between 12pm and 5pm, with supplies available on a first come, first served basis.
Greggs took to social media earlier in the day to tease fans about what might be to come. On both Instagram and TikTok, Greggs shared a brief video of one of its iconic sausage rolls being held up in front of a KFC restaurant's sign to the sounds of The Sundays' track Summertime and the line: "It's you and me in the summertime." In addition, Greggs added a caption: "Oddly satisfying. Is this a sign?"
Writing in response on Instagram, one user pondered: "KFC inspired Chicken bake? Instead of creamy sauce in the current chicken bake it'll be KFC gravy? A KFC and gravy style bake? I'm invested."
Greggs has previous form when it comes to using social media to drive sales. In 2019, its vegan sausage roll proved a massive hit after a clever marketing campaign.
The firm could do with a boost after it last week revealed a slump in profits as it was knocked by hot weather and caution among shoppers over their finances.
The Newcastle-based business revealed that profits fell by 14.3% to £63.5million for the half-year to June 28, compared with a year earlier. It said the first half of 2025 was impacted by "challenging market footfall, more weather disruption than in 2024" and increased costs.
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