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Football-Women's flag competitors see rapid growth as sport returns to World Games

Football-Women's flag competitors see rapid growth as sport returns to World Games

Straits Times2 days ago
NEW YORK - Momentum is building for women's flag football as top competitors face off at the World Games for a second time beginning on Thursday in Chengdu, with the sport's Olympic debut three years away.
Mexico captain Diana Flores, who led her country to the inaugural flag football gold at the 2022 World Games in Birmingham, Alabama, hopes to retain that title at a pivotal moment for the sport.
"It has been amazing to see the growth of flag football in the past, not only three years, but in the past five years, just the amount of opportunities that the sport is opening now for the next generations is insane," Flores, a pioneer in the sport, told reporters.
Eight women's teams will face off in the four-day tournament, offering a glimpse of what fans might expect when the sport joins the Olympic programme for the first time at the 2028 Los Angeles Games.
Mexico's win three years ago in Birmingham reflected the global nature of the sport, a non-tackle version of the gridiron game long associated with the United States' NFL that has developed a formidable pool of international talent.
"Many people who didn't know about the sport maybe started to pay attention to this, started to be part of the movement, and started to be interested about it, and that alone helped the sport grow," said Flores.
The women's game got the benefit of the Super Bowl spotlight in New Orleans this year, as the NFL ramps up its promotion in an effort to attract the next generation into the sport.
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"In the years since Birmingham has happened, from then to now, (it) has just spiraled in so many opportunities on and off the field," said Vanita Krouch, a 44-year-old U.S. quarterback who will take the field again after helping the Americans to silver in 2022.
"We're all chasing the same dream right now." REUTERS
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LA28 to allow venue naming rights in first for Olympics; Comcast, Honda debut deals
LA28 to allow venue naming rights in first for Olympics; Comcast, Honda debut deals

Straits Times

time36 minutes ago

  • Straits Times

LA28 to allow venue naming rights in first for Olympics; Comcast, Honda debut deals

Sign up now: Get ST's newsletters delivered to your inbox FILE PHOTO: The Honda Center arena is pictured in Anaheim, California January 28, 2009. The arena is home to the NHL's Anaheim Ducks hockey club. REUTERS/Mike Blake (UNITED STATES)/File Photo LOS ANGELES - Los Angeles 2028 Olympic and Paralympic Games will, for the first time in Games history, allow venue naming rights, organizers said on Thursday, unveiling Comcast and Honda as inaugural partners in a move aimed at boosting commercial revenues. The pilot program, developed with the International Olympic Committee (IOC), will let qualifying LA28 partners retain existing venue names during the Games and buy additional marketing assets. It also opens naming rights for up to 19 temporary venues to worldwide Olympic partners and LA28 sponsors, while standard "clean venue" rules continue for non-partner sites. Comcast will lend its name to the Comcast Squash Center at Universal Studios, where squash will make its Olympic debut on the Courthouse Square backlot. Honda Center in Anaheim will become the first arena to keep its name during an Olympic competition, hosting indoor volleyball. "Anytime you're the first to do something in the context of the Olympics, it's a big deal," LA28 chair Casey Wasserman told Reuters. "It's a big opportunity for us and it's a big statement of support from the IOC. We think it will be a really powerful platform and opportunity in the commercial sector, so we're really excited." Wasserman said the deals introduce a "new commercial model" for the Olympic movement. The IOC traditionally enforces strict branding rules during the Games, masking corporate signage at competition venues. Top stories Swipe. Select. Stay informed. Singapore Over 100 people being investigated for vape offences, say MOH and HSA Singapore Bukit Merah fire: Residents relocated as town council carries out restoration works Singapore askST: What to do in the event of a fire at home Singapore Jalan Bukit Merah fire: PMD battery could have started fatal blaze, says SCDF Singapore askST: What are the fire safety rules for PMDs? Asia AirAsia flight from KL to Incheon lands at wrong airport in South Korea Opinion Could telco consolidation spell the end of attractive mobile plans? Singapore From quiet introvert to self-confident student: How this vulnerable, shy teen gets help to develop and discover her strength He noted money from selling venue naming rights would be in addition to the overall sponsorship revenue target of $2.5 billion, which LA28 calls the largest commercial revenue raise in sports. "We've been very conservative, so we have none of this revenue in our budget so any revenue is upside," he said. "Having said that, we think it could be significant. It's a really powerful platform for branded partners of ours to engage with us and also with the globe, because it's part of the broadcast. The reach is really stunning." From a practical perspective, the potential for SoFi Stadium and arena to maintain their names during the Games will help fans navigating the city. "As a pure matter of wayfinding, it's actually an important piece of the puzzle," he said. Comcast, which holds U.S. broadcast rights through NBC and Peacock, said it would support LA28 "across our entire company," including coverage and the squash showcase. Honda, which in June was named the Games automotive sponsor, said its long-backed Anaheim arena would "step onto the international stage to power Olympic dreams," according to Ed Beadle, a vice president at American Honda Motor Co. LA28 said additional naming-rights partners are expected as the three-year countdown continues. REUTERS

IOC says Ng Ser Miang conformed with rules amid allegation of mixing 'his many positions with family business'
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IOC says Ng Ser Miang conformed with rules amid allegation of mixing 'his many positions with family business'

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At 63, Paralympic swimming champion John Morgan's competitive spirit still burns bright
At 63, Paralympic swimming champion John Morgan's competitive spirit still burns bright

Straits Times

time2 hours ago

  • Straits Times

At 63, Paralympic swimming champion John Morgan's competitive spirit still burns bright

Sign up now: Get ST's newsletters delivered to your inbox John Morgan competing in the 200m individual medley event at the World Aquatics Masters Championships on Aug 11. SINGAPORE – Veteran swimmer John Morgan is the proud winner of 13 Paralympic gold medals, and the 63-year-old has a place in the United States Olympic and Paralympic Hall of Fame. While his peers have hung up their swimming trunks and goggles, the sexagenarian's – who is competing at the July 26-Aug 22 World Aquatics Masters Championships in Singapore – competitive spirit continues to burn brightly. The flame was first lit in his childhood – growing up by the ocean in Southern California, swimming was as much about survival as it was about sport. By eight, he was racing competitively, inspired by local heroes such as Olympic champions Shirley Babashoff and Danish marathon swimmer Greta Andersen. But a freak accident in his teens almost ended his budding swimming career. During a workout with stretching bands, the equipment snapped and the metal springs struck him in the eyes, detaching his retinas. The injury eventually led to blindness. 'When that happened, I couldn't swim immediately, and actually for two years, I was in surgeries, and it was very difficult,' said Morgan, who competed in five events at the championships. Top stories Swipe. Select. Stay informed. Singapore Bukit Merah fire: Residents relocated as town council carries out restoration works Singapore askST: What to do in the event of a fire at home Singapore Jalan Bukit Merah fire: PMD battery could have started fatal blaze, says SCDF Singapore askST: What are the fire safety rules for PMDs? Asia AirAsia flight from KL to Incheon lands at wrong airport in South Korea Opinion Could telco consolidation spell the end of attractive mobile plans? 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Morgan made his Paralympic bow in 1984 – when it was known as the International Games for the Disabled – and won five events. At Barcelona 1992, he finished on the podium for all 10 events, winning eight golds and two silvers. In addition to his 15 medals at the Games, he also set 14 world records throughout his career. John Morgan competing in the 200m backstroke event at the World Aquatics Masters Championships on Aug 8. PHOTO: SINGAPORE 2025 Morgan has continued to challenge himself by running marathons and completing in Ironman triathlons and the gruelling gran fondo cycling events – which are long-distance road cycling rides – and even climbing Mount Kilimanjaro. Swimming remains a constant. In Singapore, he made his second appearance at the World Aquatics Masters Championships after his debut at the 2023 edition in Fukuoka. 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Romano-Hvid, who swam in high school and at her university club, has been instrumental in Morgan's Masters career. Now living in Denmark, the retired couple train and travel to meets around the world together. 'The fact that we share this hobby, and that it means so much to us, and we understand each other, we talk about the races before and after,' said Romano-Hvid, 68. 'And one important thing for John, since he's with me, he can go to all these meets, because before he met me, it wasn't easy for him to get around. I'm also very good at using the computer to find cheap flights and good hotels.' Danish swimmer Carmit Romano-Hvid competing in the 50m butterfly (65-69 age category) at the World Aquatics Masters Championships on Aug 10. ST PHOTO: KIMBERLY KWEK Swimming is a shared obsession and they keep up with the latest records and news in both Masters and elite swimming. The couple even plan their meals with competitions in mind, discussing what to eat before a race and shopping together to make sure they have the right nutrition. In Singapore, the pair closely tracked each other's swims throughout the day. They did not finish on the podium. 'It's something we have in common that makes us happy and gives us something to look forward to,' said Morgan. 'We get excited about the planning and training. She's very patient with me, getting me here and there, making sure I'm healthy so we take care of each other.'

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