How Bravo became Comcast's biggest streaming asset
Her rise at NBCUniversal has coincided with cable's decline. Some 46% of households have cut the cord, and many of the networks she once oversaw became a drag on parent company Comcast's stock. So, the company amputated the afflicted limbs. All of those entertainment networks, along with news magnets like MSNBC and CNBC, will be overseen by a spinoff company, Versant, which is expected to be spun out by the end of 2025.
But Bravo, the network that houses reality franchises like The Real Housewives, Vanderpump Rules, and Top Chef, is staying in-house. That's due in part to the fan-driven culture of its programming, which can prop up custom advertising, live events, and—the company hopes—their streamer Peacock. Berwick will lead the way: In January, she was named chair of Bravo and Peacock Unscripted, effectively merging the reality network with its streamer.
The extended deadline for Fast Company's Brands That Matter Awards is this Friday, June 6, at 11:59 p.m. PT. Apply today.
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8 hours ago
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MSNBC name change: See what netizens are saying about the rebrand
MSNBC's rebrand isn't quite landing. After the cable-news network announced it would become My Source News Opinion World, or MS NOW, later this year, netizens have taken to social media to make their disdain for the name and logo change more than abundantly clear. The issue, according to the Internet, isn't just the name, it's also the look and 'feel' of the new logo. 'MSNBC changing its name to MS NOW is one of the worst branding disasters in media history. The logo looks like it belongs on a discount computer from 1998, not a serious news network,' one user wrote. 'Absurd.' The rebranding is part of a larger restructuring currently taking place at NBCUniversal. The network, along with other brands including USA Network, Syfy, CNBC, Golf Channel, GolfNow, and SportsEngine will become part of a new media company called VERSANT later this year. 'This name further underscores our mission: to serve as your destination for breaking news and thoughtful analysis and remain the home for the perspectives that you've relied on for nearly 30 years,' MSNBC said in an Aug. 18 statement.' See what netizens are saying about the rebrand. Why the name change? And what does MS NOW stand for? MS NOW stands for My Source News Opinion World and the name change, according to MSNBC, 'gives us the freedom to chart our own path forward, and we're excited about where it's headed.' The move conflicts with previous claims made by NBCUniversal that the network would be allowed to keep its name amid the shift. NBC's iconic peacock logo will no longer be used for the cable-news network, either. A memo sent Aug. 18 by MSNBC President Rebecca Kutler addressed the flip-flop, writing: 'During this time of transition, NBCUniversal decided that our brand requires a new, separate identity… The future of our success is not tied to remaining within the NBC family and using the peacock as part of our identity,' Rebecca Kutler, MSNBC President, wrote in an Aug. 18 memo addressed to staff. The peacock-looking logo, according to MSNBC CEO Mark Lazarus, 'is synonymous with NBCUniversal, and it is a symbol they have decided to keep within the NBCU family.' Because of this decision, MSNBC is now free to 'chart our own path forward, create distinct brand identities, and establish an independent news organization following the spin.' Social media reacts: 'I will never call it the new name' MSNBC has certainly ruffled some feathers with the announcement, with netizens posting reactions (complete with GIFs), opinions and critiques about the rebrand, dubbed one of the 'worst branding disasters in media history' on X, formerly known as Twitter, in the last 24 hours. Here's what netizens are saying, or have said, about MSNBC's proposed rebrand since the news broke on Aug. 18. MSNBC to changing their name to MS NOW is like HBO changing their name to MAX and facebook changing to Meta and Twitter to XI will never call it the new name — David Leavitt 🎲🎮🧙♂️🌈 (@David_Leavitt) August 18, 2025 Liza Minnelli has outlived MSNBC's name. The channel will soon become MS NOW, short for My Source for News, Opinion, and the World. — LizaMinnelliOutlives (@LiZaOutlives) August 18, 2025 MSNBC changing its name to MS NOW is one of the worst branding disasters in media history. The logo looks like it belongs on a discount computer from 1998, not a serious news network. Absurd. — Russell Drew (@RussOnPolitics) August 18, 2025 NEWS: MSNBC is renaming itself MS NOW (Martin Scorsese 'n' Olivia Wilde) — Mike Beauvais (@MikeBeauvais) August 18, 2025 The MSNBC rebrand feels like an intentional attempt to kill the network. I hope they prove us wrong, but right now it's just horrible. — Rhonda Elaine Foxx (@RhonnieF) August 18, 2025 MSNBC today: — Sophie Vershbow (@svershbow) August 18, 2025 MSNBC is now MSNOW. Just like MSNBC viewers, always Ms Now, never Mrs Forever. — Jessica Vaugn (@JessicaVaugn) August 19, 2025 MSNBC changing their name to MSNOW if you're interested — Shaggy (@MAGAShagster) August 18, 2025 Did MSNBC hire the Jaguar team for their rebrand? — Kevin Dalton (@TheKevinDalton) August 18, 2025 So failing MSNBC is renaming itself to MSNOW?Lol, who were the ad wizards who came up with this one? — Bill Mitchell (@mitchellvii) August 18, 2025 honestly thought the world couldn't get any stupider and then MSNBC rebranded their name and I just — Dinah (@dinahaddie) August 19, 2025 MSNBC to change name to MS NOW no I'm not kidding — Keith Olbermann (@KeithOlbermann) August 18, 2025 MSNBC is changing its name to what now? — Aaron Rupar (@atrupar) August 18, 2025 MSNBC should have gone old school. — Joe Flint (@JBFlint) August 19, 2025 MS NOW sounds like a short-lived Windows operating system from the early 2000s that needlessly redesigned too much and failed to be adopted by a critical mass of users — Josh Billinson (@jbillinson) August 18, 2025 please welcome to the stage... Ms. Now! — Tom Smyth (@Tom_Smyth_) August 18, 2025 MS NOW joins the list of dubious rebranding/marketing efforts that includes New Coke, Pizza Hut briefly considering "The Hut," Vegemite calling itself iSnack 2.0 -- and RadioShack holding a "Netogether" event to embrace the nickname "The Shack." — Richard Roeper (@RichardERoeper) August 19, 2025 *adjusting my tie and walking to her table to take my shot*Is there a MISTER NOW, MS NOW? — Mike Drucker (@MikeDrucker) August 18, 2025 Since they are just Microsoft now, the blue screen makes so much more sense. #MSNOW #msnbc — Pen Blaidd (@BlaiddPen) August 18, 2025 "MS. NOW" is what I call my boyfriend when he complains that I take too long getting out the door — Sam Biederman (@Biedersam) August 18, 2025 they've already got a great new logo for MS NOW — Dave Itzkoff (@ditzkoff) August 18, 2025 MSNBC's horrible rebrand is going to bring Americans together again. Thanks, Ms. Now! If you get married, will you be Mrs. Now? — Bottom of the Main Line (@MainLineSpy) August 18, 2025 Trump on his way to make fun of the 'MS Now' rebranding disaster like — Sunny (@sunnyright) August 18, 2025 After MS Now will be MS Go, and then MS Max, and then just MS. — Scott Nover (@ScottNover) August 18, 2025 Contributing: Anna Kaufman, USA TODAY This article originally appeared on USA TODAY: Social media reacts to MSNBC name change: 'I will never call it [that]'
USA Today
8 hours ago
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MSNBC name change: See what netizens are saying about the rebrand
MSNBC's rebrand isn't quite landing. After the cable-news network announced it would become My Source News Opinion World, or MS NOW, later this year, netizens have taken to social media to make their disdain for the name and logo change more than abundantly clear. The issue, according to the Internet, isn't just the name, it's also the look and 'feel' of the new logo. 'MSNBC changing its name to MS NOW is one of the worst branding disasters in media history. The logo looks like it belongs on a discount computer from 1998, not a serious news network,' one user wrote. 'Absurd.' The rebranding is part of a larger restructuring currently taking place at NBCUniversal. The network, along with other brands including USA Network, Syfy, CNBC, Golf Channel, GolfNow, and SportsEngine will become part of a new media company called VERSANT later this year. 'This name further underscores our mission: to serve as your destination for breaking news and thoughtful analysis and remain the home for the perspectives that you've relied on for nearly 30 years,' MSNBC said in an Aug. 18 statement.' See what netizens are saying about the rebrand. Why the name change? And what does MS NOW stand for? MS NOW stands for My Source News Opinion World and the name change, according to MSNBC, 'gives us the freedom to chart our own path forward, and we're excited about where it's headed.' The move conflicts with previous claims made by NBCUniversal that the network would be allowed to keep its name amid the shift. NBC's iconic peacock logo will no longer be used for the cable-news network, either. A memo sent Aug. 18 by MSNBC President Rebecca Kutler addressed the flip-flop, writing: 'During this time of transition, NBCUniversal decided that our brand requires a new, separate identity… The future of our success is not tied to remaining within the NBC family and using the peacock as part of our identity,' Rebecca Kutler, MSNBC President, wrote in an Aug. 18 memo addressed to staff. The peacock-looking logo, according to MSNBC CEO Mark Lazarus, 'is synonymous with NBCUniversal, and it is a symbol they have decided to keep within the NBCU family.' Because of this decision, MSNBC is now free to 'chart our own path forward, create distinct brand identities, and establish an independent news organization following the spin.' Social media reacts: 'I will never call it the new name' MSNBC has certainly ruffled some feathers with the announcement, with netizens posting reactions (complete with GIFs), opinions and critiques about the rebrand, dubbed one of the 'worst branding disasters in media history' on X, formerly known as Twitter, in the last 24 hours. Here's what netizens are saying, or have said, about MSNBC's proposed rebrand since the news broke on Aug. 18. Contributing: Anna Kaufman, USA TODAY
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9 hours ago
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Outside Lands breakout star LaRussell to join E-40 for rare Vallejo show
Fresh off his breakout set at Outside Lands in San Francisco, Vallejo rapper LaRussell is slated to perform alongside Bay Area legends E-40, Con Funk Shun and Baby Bash at the fifth annual Mare Island Dock of Bay Festival. The waterfront concert, set for Sept. 6, will bring together three generations of Vallejo talent for the daylong event. 'This historic gathering of Vallejo artists, featuring E-40, LaRussell, Baby Bash, and Con Funk Shun will also include a special tribute to Sly and the Family Stone and invites have been made to other local superstars,' added Kevin Frazier, the festival's producer, in a statement. Bay Area rapper shakes off nerves, electrifies Outside Lands' biggest stage The outdoor festival boasts the rare hometown headlining appearance by rapper E-40, an entrepreneur whose career has helped shape West Coast hip-hop for more than two decades. LaRussell, whose independent rise has drawn national attention — and whose track 'Nothin Like It' became the San Francisco Giants' anthem this year — represents Vallejo's next wave. Baby Bash, known for hits including 'Suga Suga' and 'Cyclone,' and funk pioneers Con Funk Shun, celebrated for classics such as 'Love's Train' and 'Ffun,' round out the marquee acts. The festival will also highlight emerging acts August Lee Stevens, Malachi and Tyler Lauren. Attendees can expect a wide selection of food, regional wines, craft brews and views of historic ships along the Napa River. Organizers expect the 5,000-capacity event to sell out. General admission tickets are $105, with premium VIP packages at $265. Presale tickets, priced at $80, are available until June 16.
