How Bravo became Comcast's biggest streaming asset
When Frances Berwick started at Bravo in the 1990s, the cable channel was still positioning itself as a hub for 'film and arts.' Berwick climbed the NBCUniversal ladder, eventually growing her domain to all of the company's entertainment cable channels, including E!, Oxygen True Crime, SYFY, USA, and Universal Kids.
Her rise at NBCUniversal has coincided with cable's decline. Some 46% of households have cut the cord, and many of the networks she once oversaw became a drag on parent company Comcast's stock. So, the company amputated the afflicted limbs. All of those entertainment networks, along with news magnets like MSNBC and CNBC, will be overseen by a spinoff company, Versant, which is expected to be spun out by the end of 2025.
But Bravo, the network that houses reality franchises like The Real Housewives, Vanderpump Rules, and Top Chef, is staying in-house. That's due in part to the fan-driven culture of its programming, which can prop up custom advertising, live events, and—the company hopes—their streamer Peacock. Berwick will lead the way: In January, she was named chair of Bravo and Peacock Unscripted, effectively merging the reality network with its streamer.
The extended deadline for Fast Company's Brands That Matter Awards is this Friday, June 6, at 11:59 p.m. PT. Apply today.
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