Ayush Suraksha portal launched to monitor, coordinate action on misleading advertisements
Jadhav said, 'With the launch of the AyushSuraksha Portal, we are empowering citizens and professionals alike to become active participants in safeguarding the integrity of Ayush systems.' 'This platform will serve as a vigilant watchtower against misleading advertisements and ensure that only safe and credible products reach people,' he said.
The AyushSuraksha Portal represents a significant advancement in pharmacovigilance and regulatory convergence within the Ayush ecosystem, the minister said.
New Delhi, May 30 (PTI) In a step towards strengthening consumer protection and regulatory oversight in traditional medicine, Union Ayush Minister Prataprao Jadhav on Friday launched a portal for real-time monitoring and coordinated action on misleading advertisements and adverse drug reactions.
The portal has been developed in accordance with the Supreme Court's July 30, 2024, order.
The top court had emphasised the need for a centralised dashboard for monitoring and publishing data related to misleading advertisements and adverse drug reactions, an Ayush ministry statement said.
It said the court had directed the Union government to ensure the setting up of a system to allow state licensing authorities to report complaints, share inter-state referrals, and update the status of actions taken.
The Ministry of Ayush has met the directive well before the court's deadline of June 2025, it stated.
By integrating data from state licensing authorities, national pharmacovigilance centres, and key regulatory stakeholders, the AyushSuraksha Portal facilitates real-time monitoring, systematic analysis, and coordinated action on misleading advertisements and adverse drug reactions.
'We have made it accessible to the public so that any citizen can directly report misleading ads or ADRs via the portal,' said Vaidya Rajesh Kotecha, the Secretary of the Ayush Ministry.
Developed with technical support from the Central Council for Research in Siddha (CCRS) and aligned with the National Pharmacovigilance Programme, the portal allows consumers, healthcare professionals, and regulatory authorities to report and monitor misleading advertisements and adverse drug reactions through a seamless digital process.
A pre-launch training session for nodal officers from these organisations was conducted on April 9 under the chairmanship of Dr. Kousthubha Upadhyaya, Adviser, Ministry of Ayush.
The Ayush Suraksha Portal reflects the ministry's unwavering commitment to responsible governance, evidence-based practices, and the safety of millions of citizens who trust and rely on India's traditional systems of medicine, the statement said. PTI PLB NSD NSD
This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Hindu
23 minutes ago
- The Hindu
11 die in stampede as RCB victory celebrations turn tragic at Bengaluru
What began as a day of rapturous celebration over the IPL victory of Royal Challengers Bengaluru (RCB) turned into one of crushing tragedy in Bengaluru on Wednesday evening when 11 people -- all aged below 40 -- died and 33 were injured when a massive build up of fans at the M. Chinnaswamy Stadium led to chaos and stampede. The tragedy unfolded near the gates of the stadium, where thousands of fans had gathered to mark RCB's historic first title win in 18 years. Overcrowding and narrow passageways led to a deadly rush. Mr. Siddaramaiah admitted that while the stadium could hold around 32,000 people, well over 2 lakh had gathered there. Doctors attributed all the deaths to asphyxia, a condition arising when the body is deprived of oxygen, causing unconsciousness or death. Video: Ravichandran N, Muralikumar K, PTI, ANI Voiceover: Nalme Nachiyar Editing: Ravichandran N
Time of India
37 minutes ago
- Time of India
Min performs groundbreaking for Ayurvedic pharma building
Varanasi: UP minister for AYUSH, food safety and drug administration (independent charge), Dayashankar Mishra 'Dayalu', inaugurated a state-of-the-art complete blood count (CBC) machine in the hospital of Govt Ayurvedic College, on Tuesday. Tired of too many ads? go ad free now He performed groundbreaking ceremony for the newly constructed Ayurvedic pharmacy building at Govt Ayurvedic College and Hospital and inaugurated a badminton court built in the girls' hostel complex. The minister said UP govt was striving continuously to strengthen Ayurvedic education and medical facilities and added that installation of CBC machine in the college hospital would enhance quality of laboratory services, providing public with prompt and more accurate diagnoses. He described groundbreaking of the pharmacy building as a meaningful and far-reaching initiative in the field of Ayurvedic medicine production and research. Highlighting importance of the badminton court for physical development and mental relaxation of students, he said integrated development of education and health was possible through sports. Principal, Prof Sanjay Kumar Pandey, provided detailed information about academic and medical progress of the college and said the institution would be equipped further with more modern technology and physical resources in the future. He mentioned the institution is advancing towards becoming a leading centre for Ayurvedic medicine in the state.
NDTV
an hour ago
- NDTV
Virat Kohli Breaks Silence On 11 Deaths Due To Stampede At RCB's IPL 2025 Title Celebration: "At A Loss For Words"
Royal Challengers Bengaluru's IPL 2025 title celebration turned fatal on Wednesday as 11 people lost their lives due to stampede near the M Chinnaswamy Stadium in Bengaluru. After RCB, one of the most followed IPL franchises, ended their 18-year wait for an IPL title on Tuesday in Ahmedabad, a big celebration was planned in Bengaluru. An open bus parade was also planned as lakhs turned up to welcome their favourite cricket stars. But, the celebratory mood in the city turned sombre. Nearly two lakh fans gathered outside the stadium, according to news agency PTI, which the police could not control, leading to utter chaos that also left more than 45 fans injured. Virat Kohli, who has been the face of RCB and played a crucial part in its title win, has now reacted on the incident. "At a loss for words. Absolutely gutted," Kohli wrote in Instagram at around 10:45 PM, while reposting a statement by RCB. "We are deeply anguished by the unfortunate incidents that have come to light through media reports regarding public gatherings all over Bengaluru in anticipation of the team's arrival this afternoon. The safety and well-being of everyone is of utmost importance to us," the official statement from RCB read. "RCB mourns the tragic loss of lives and extend our heartfelt condolences to the affected families. Immediately upon being made aware of the situation, we promptly amended our program, and followed, the guidance and advice of the local administration." View this post on Instagram A post shared by Virat Kohli (@ India's legendary batter Sachin Tendulkar also condoled the "tragic" stampede near the Chinnaswamy Stadium, where the Royal Challengers Bengaluru celebrated its first IPL title triumph in 18 years after beating Punjab Kings in the final on Tuesday. Sachin took to X, wished "strength and peace" to all and wrote, "What happened at Chinnaswamy Stadium, Bengaluru, is beyond tragic. My heart goes out to every affected family. Wishing peace and strength to all." India's decorated spinner Anil Kumble wished a quick recovery to those injured in the stampede and wrote on X, "It's a Sad day for Cricket! My heart goes out to the families of those who lost their lives while celebrating RCB's victory today. Praying for the speedy recovery of those injured. Tragic !!" After the incident, Karnataka Chief Minister Siddaramaiah addressed a press conference and confirmed, "11 died and 33 were injured in the stampede." CM Siddaramaiah said that the government will also provide free treatment to the injured and said, "A major tragedy occurred during the victory celebrations. It happened near the Chinnaswamy Stadium. The government has announced a compensation of Rs 10 lakh for the deceased. The government will provide free treatment to the injured."
