Popular bakery teases launch of CALPOL Cookies and people can't wait to try them
Leeds-based premium cake company Get Baked announced its latest sweet treat - 'Caplol Cookies' - on its Instagram page this week, sending those nostalgic for the childhood medicine into a spin.
Set to be available from mid-June, the 'vanilla cookies with strawberry glaze' will be sold in a box that uses the pinks and purples of Calpol's packaging and incorporates the brand's distinctive logo.
The Instagram account, run by Get Baked founder and master baker Rich Myers, posted a 'mock up' of the box along with a picture of a large, round cookie finished with pink icing two days ago.
Since social media users taking the opportunity to reminisce about their childhood when they would 'steal the bottle of Calpol from the cupboard'.
Others, perhaps getting ahead of themselves, offered ideas for other medicine-inspired sweet treats, with one person writing: 'Banana antibiotics next please'.
In the caption to his post, Rich, who launched Get Baked back in 2011, joked: 'Pardon the pun, but I genuinely think these might end up being the most viral product we've ever launched'.
He added that it was '100 per cent real' after fans asked if it was a viral hoax.
Clearly expecting people to think the Calpol-inspired cookies were nothing more than a spoof, he acknowledged fans' doubts, writing: 'I think lots of people thought the Calpol Cookie wasn't a real thing - but it's a real thing.'
Rich, whose brand is best known for its towering, multilayered 'Bertha' cakes, provided some more context:
'We're still testing them - the first time we made them, they were overpowering, so we toned it down, but then we toned it down a bit too much, and there wasn't that f****** wallop of delicious Calpol flavour that I was going for.'
The picture of the box, he added, is a 'mock up of the sleeve' and a 'carbon copy of the real packaging.'
And, for those who were wondering if the company was sailing too close to the wind with its new product, he explained: 'You'll notice we've gone with Caplol instead of Calpol.
'Thought it was fun to have LOL [laugh out loud] in the title, it doesn't really have anything to do with not getting sued.'
To celebrate the launch of the Caplol Cookies, Rich offered one person the chance to win a box of six.
Having told fans to 'tag a mate' to be in with a chance of winning, the post amassed more than 6,000 comments, with people struggling to contain their excitement.
One person wrote: 'I don't know how you feel about Calpol but this is the best thing I've ever seen'.
Another shared an experience that many will be able to relate to: 'I used to steal the bottle of Calpol from the cupboard as a child!!'
Someone else appeared to have tagged their sibling, adding: 'Tagging you for all the times you drank my child's Calpol because you "liked the flavour".'
A fourth person seemed happy with the new product, writing: 'Calpol for the kids, Caplol for us'.
Some frustrated parents also appeared grateful for the new product, explaining: 'If we give baby girl these she might begin to realise how delicious Calpol is and stop fighting us on it'.
A sixth Instagram user alluded to the addictive quality of Calpol medicine, adding: 'These will be like crack'.
While a seventh person had a suggestion to enhance the product: 'These need a syringe of strawberry glaze in the box too'.
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