Driving the future with customer choice: GM brings global innovation to the Middle East
Featuring a comprehensive range of GM's EV portfolio from Chevrolet, Cadillac, and GMC, participants had the opportunity to experience hands-free, eyes-on Super Cruise* technology, enabled by OnStar, and gain insights into the company's proprietary battery and software strategies, showcasing how GM is a pillar of this industries transformation.
Rory Harvey, GM executive vice president and president of Global Markets, said that GM is leveraging software, hardware, AI, and sensors to produce safer, smarter, and cleaner vehicles – as the company builds on a century of automotive expertise.'At GM, it all starts with our customers. We offer customers choice – right across our beautifully designed portfolio of new gas-powered vehicles and America's broadest lineup of electric vehicles,' said Harvey.'We're developing advanced driver assistance and autonomous vehicle technology to eliminate human driving error, save lives, and improve mobility for everyone.'Jack Uppal, President and Managing Director, GM Africa and Middle East, said: 'This year is a milestone moment for GM in the Middle East. Our ambition strategy is in full execution with a host of market activities with new and refreshed vehicles offering customer choice of gas powered and electric vehicles. Our OnStar Conectivity offerings across our markets are transforming with new customer experiences and convenience features, which will culminate with the arrival of the industry's first hands-free advanced driver assistance technology Super Cruise – a foundational technology that will transform our customers' experience on the road and how we develop the future of autonomous mobility in a personal vehicle.All this was on full display over in Detroit, allowing our guests to experience tomorrow today and share the knowledge and experience with millions in the region.'Chevrolet - with much-loved nameplates – Equinox and Spark – all going electric, has disrupted the market claiming the spot for the most attainable electric vehicle line-up in the Middle East market, with more offering on the horizon. And, on the performance hypercar side, the thrilling all-wheel Corvette E-ray is the first-ever electrified Corvette.GMC - with the first-of-its-kind and one of the most advanced vehicles it has ever built, the HUMMER EV SUV and Super Truck – offers customers a powerful drive experience that pushes the boundaries of what full-size EVs can do.Cadillac – With the Cadillac OPTIQ already launched across the Middle East, and the upcoming LYRIQ, OPTIQ-V, LYRIQ-V, VISTIQ, ESCALADE IQ, and ESCALADE IQL to follow – is leading GM's electric vehicle expansion globally. OnStar – Powering the connected experience behind each of these vehicles is OnStar, the in-vehicle technology that enables a smoother, smarter and confident drive.LEADING EV & AV TECHNOLOGYTo continue to offer more affordable EVs globally, GM has continued to advance its electrification and driver-assistance technologies: • High-manganese (LMR) prismatic battery cells with 33% more energy density than the best lithium iron phosphate (LFP) cells—at similar cost. These new cells are slated for U.S. production starting in 2028, with a focus on powering electric pickups and large SUVs.• Super Cruise, enabled by OnStar, is coming soon to the Middle East and will be available across 9 models from Chevrolet, GMC and Cadillac - offers hands-free driving, automatic lane changes, and trailering support. • Path to Autonomy is being led by GM's Software-Defined Vehicles (SDVs) with the Vehicle Intelligence Platform (VIP), which supports over-the-air updates, smart home integration, and vehicle-to-everything (V2X) communication. VIP enables seamless compatibility with services like OnStar**. OnStar services include Google Built-in, myChevrolet, myGMC and myCadillac apps, supports external developers in delivering next-generation in-car experiences.• Artificial Intelligence is playing an increasingly central role in GM's operations. GM announced an expanded partnership with NVIDIA to integrate AI, simulation, and high-performance computing into vehicle development and manufacturing. This includes creating digital twins of production lines to optimize operations through virtual simulations, as well as predictive systems that detect equipment failures in advance—boosting efficiency and safety. Many of these innovations are driven by the GM Technical Center in Warren, Michigan, one of the world's most advanced hubs for engineering and research.* Super Cruise will be available soon in the Middle East. Enabled by OnStar, high-definition road mapping is complete in Oman, Kuwait, and Bahrain, and is currently in progress in the Kingdom of Saudi Arabia. Launch plans are underway.
** OnStar Connected vehicle services are currently available in KSA, UAE, Kuwait, and Bahrain only. Services vary by vehicle model and require an active service plan, working electrical system, cell reception and GPS signal. See www.onstararabia.com for details and limitations.
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