
I Just Found the Style Formulas Tokyo's Chicest Women Follow—and Yes, I Took Notes
It's no surprise that Tokyo is one of the most popular international destinations to visit all year round. As ELLE editors described in our travel guide for the iconic city, the capital of Japan is an amalgam of tradition, modernity, and ingenuity. From the latest technology to a culinary scene that's often imitated but never duplicated, Tokyo proves that faraway travel is worth the time and money.
Fashion in Tokyo is equally distinct. Take a stroll through the streets of Shibuya or Harajuku, and you'll find head-turning ensembles—and you'll want to take notes. Spanning from polished suiting to vibrant, unexpected accessories, Tokyo style never fails to be as energetic as the metropolis itself—which is why I'm looking to the city's best street style to inspire the 'fits you'll want to bring.
Ahead, we've gathered the coolest outfit ideas to wear on your next trip to Tokyo, ranging from a graphic tee-and-denim formula for an ensemble inspired by the early 2000s to a dressier combination of a bustier top and lace maxi skirt, as worn by Tokyo's style set. Plus, we've found three versatile outfits built around the tried-and-true oversized black blazer, so you can pack smart and save precious room in your suitcase for all those must-have J-Beauty finds.
Shop 10 of the best Tokyo street style looks to wear in the illustrious city, below.
This uncomplicated combination of the classic oversized black blazer, mock-neck top, and dark wide-leg jeans will leave you feeling comfortable and put-together from day to night in the city. Complete the look with an edgy grommet belt and a pair of sleek, low-heel ankle boots perfect for walking.
Planning an evening of dinner and karaoke? Throw the versatile blazer over a graphic tee and bright red miniskirt, complemented by knee-high socks and kitten heels for a look that's effortlessly polished with a touch of kawaii charm.
Although most famous for sushi, Tokyo is also a haven for craft cocktail lovers. Find some of the most skilled mixologists during a night out in this flirty monochromatic look, featuring a sexy bustier top and feminine lace maxi skirt, paired with a layered necklace and chic pointed-toe pumps.
Leave it to Tokyo fashion girls to nail the trendy early-2000s aesthetic. Try the throwback look in a shoulder-baring graphic long-sleeve tee, cutoff denim shorts, knee-high leather boots, and a logo-laden Gucci shoulder bag. Finish off the look with oval-frame sunglasses and hoop earrings.
Keep it casual in this double-denim outfit for your daytime outings. Layer a white T-shirt under a denim vest to wear over a coordinating maxi skirt. Throw on a pair of Chuck Taylors for walking comfort to complete the 'fit.
For an off-duty look, reach for the hero piece once again (yes, the blazer) and team it with flowing barrel pants and platform flip-flops. The final touch? A sporty dad cap.
A one-and-done white maxi dress is ideal for mornings when you want to mindlessly throw something on—especially when you're deep in jet lag. Opt for a blouson or shirtdress style for instant polish. And to give that Tokyo-approved edge, add cool accessories to offset the romantic vibe, like chunky sandals and a metallic bag.
Want something brighter? Choose a red maxi dress for a pop of color. I love this column T-shirt silhouette for its ease. Dress it down with a practical mini backpack, flatform sneakers, and understated jewelry.
If you're heading to Tokyo in the fall, this formula is perfectly suited for transitional weather. Achieve the preppy flair in a brown trench coat and ruby wide-leg trousers. A pair of thick-rimmed glasses and a striped satin tie make for a memorable—and very on-trend—finishing touch.
Consider this another outfit for the books if you're packing for a fall Tokyo trip. Add an unexpected touch to a simple denim jumpsuit with the help of a statement-making animal print jacket. Cool girl-approved loafers and a choker necklace are just what you need to complete the look.
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Forbes
an hour ago
- Forbes
Why Luxury Brands Are Losing Customers And 6 Ways To Win Them Back
People walk past a Louis Vuitton advertisement in front of the high-end department store Plaza 66 in central Shanghai, China. (Photo by Ryan Pyle/Corbis via Getty Images) Corbis via Getty Images Luxury brands are quietly putting away their bottles of Taittinger as earnings reports are not quite what they expected. Revenue for Gucci is gruesomely down 26%. Versace's bloodbath is almost as bad at 21.2% with Burberry having slightly less to mop up at 17%. Even Bernard Arnault's empire is showing cracks as LVMH slipped 4%. Prada is faring best among the worst with a modest 2% dip. Unsurprisingly, my favorite harness maker, Hermès, continues to gallop ahead of all the others with 7% gain While analysts study crystal monitors trying to predict what happened and what's happening next, Julius Baer's Global Wealth and Lifestyle Report 2025 suggests a novel idea. HNWI aren't spending less because they're cash-strapped. They're just bored. Value for money has overtaken heritage and innovation as the top priority for European respondents. "People are being more selective," notes the Julius Baer research. 'Whereas previously they bought high-end goods in many categories, now they focus on fewer categories and are looking for quality rather than quantity.' They're trading material for memorable. A promotion used to mean a new car. Now, it's a gastronomic tour of Italy. Luxury is evolving from goods-based signifiers to an all-encompassing lifestyle, with the well-heeled crowd now looking for more excitement than a relaunch of the Chanel on The Pavement collection. McKinsey's State of the Consumer 2025 agrees: more than one-third of global consumers are trading down in some categories to splurge in others. Nineteen percent plan to cut back on non-discretionary spending so they can spend more freely elsewhere. Even among inflation-worried consumers, over one-third still plan to splurge, but these high rollers are mostly in Brazil, China, and the UAE. Apparently, luxury brands assuming they would always be automatic beneficiaries of discretionary spending has gone the way of Anna Wintour's editor-in-chief title. Qatar, Doha, Villaggio shopping mall, Fendi. (Photo by: Giovanni Mereghetti/UCG/Universal Images Group via Getty Images) UCG/Universal Images Group via Getty Images Julius Baer data shows spending still remains high in the Middle East, APAC, and Latin America, while Europe and North America have become more conservative. Even still within these regions, specific categories outperform others. Business class flights are showing dramatic regional variations. London saw prices surge 28.3% while Milan dropped 16.4%. Mexico City skyrocketed 86.6% while Hong Kong fell 10.6%. Zurich climbed 15.3% but Singapore managed only 6.4% growth. These disparities reflect changing corporate policies as business travel rebounds and leisure travelers occupy previously vacant premium seats. This creates opportunities for luxury brands to partner with travel experiences rather than compete with them for wallet share. "Health as wealth" continues as a theme, according to Julius Baer, with almost universal interest in longevity among survey respondents. High-net-worth individuals increasingly view healthcare spending as an investment. Luxury brands positioned to capture this trend through wellness partnerships, longevity-focused products, or health-adjacent services can benefit from this spending reallocation. Geographic nuances matter more than ever. While European luxury spending shows value-for-money priorities, Middle Eastern consumers increased luxury goods spending across multiple categories: 65% spent more on hotels, 62% on fine jewelry, 60% on fine wine, 58% on high-end women's handbags, and 57% on high-end watches. Meanwhile, in the APAC region, 65% of luxury consumers are increasing healthcare spending, 64% boosting smartphones, 63% spending more on fine jewelry, and 55% increasing fine dining expenditures. Global luxury brands here should consider investing in more co-hosted one-night only fine dining experiences with celebrity chefs, where their best customers are invited to remember the good life also includes a Montblanc pen. Luxury Spending Is Still Out There, Just Not Where Some Luxury Brands Are Looking The luxury consumer is still passionately pursuing luxury, but they've just reallocated their splurge to places that feel more meaningful, more personal, and more worth it. Brands stuck in status-quo strategy are the ones losing relevance by the quarter. Consumers have changed, and the industry is only now realizing just how far behind it's fallen. Here are six mistakes some luxury brands are making—and exactly how to fix them. 1. Some Luxury Brands Confused Global Reach with Geographic Relevance The collapse of Chinese tourism revealed a glaring vulnerability in luxury's growth model. Brands overly dependent on tourist-driven sales were hit hardest, while those that had invested in cultivating loyal local clientele weathered the storm with far less turbulence. Hermès's continued global ascent is the result of blending geographic diversification with hyper-local intimacy. Now's the time to stop treating 'emerging markets' as afterthoughts. The Middle East isn't slowing down as regional consumers are spending across categories with intent. Latin America is quietly becoming one of the most promising engines of growth. If luxury leaders want to future-proof their market position, they must stop chasing passport stamps and start building real roots. How to Fix It: Geographic independence doesn't mean global presence. It means local relevance. This means boots-on-the-ground marketing, localized partnerships, and customer service that meets regional expectations. Treating non-Western markets like satellite outposts is a relic of colonialism, which has fallen entirely out of favor. 2. Some Luxury Brands Chased Social Media Instead of Building Trust Consumers say they don't trust social media for product recommendations, yet nearly 30% in the U.S., UK, and Germany say they've bought luxury brands discovered through it, according to McKinsey. Friends and family remain the most trusted influence source worldwide. Hermès reads this paradox better than anyone. They don't chase influencers or celebrity noise. Instead, they cultivate desire through scarcity, word-of-mouth, and surgical restraint. Demand is engineered through discipline, not hype. While competitors flail with declining sales in China and Japan, Hermès grew across regions. Gucci's wholesale channel dropped 42% year-over-year. LVMH, hit by waning Asian tourism, contracted too. Meanwhile, Hermès remained as irresistible as ever simply by saying less. How to Fix It: To win in this new era, luxury brands must marry social discovery with trust-rich signals. Awareness might come from a feed, but purchase intent still comes from belief. 3. Some Luxury Brands Raised Prices Without Raising Value Globally, consumer 'consideration' for luxury brands is down 25%, with younger demographics leading the retreat. Years of unchecked price hikes (often 10% or more annually) have eroded aspirational appeal. Entry-level and core products feel gouged. Hermès knows how to keep their customers. Their 41.4% operating margins come not from pricing games but production discipline. Every price increase is tied to something real: craftsmanship, materials, detail. How To Fix It: If you're going to charge more, earn it . Tie pricing to quality upgrades or experience enhancements. Consumers know the difference between a luxury markup and a cash grab. 4. Some Luxury Brands Still Thinking Luxury Means Objects The Julius Baer Lifestyle Index, which tracks the cost of premium goods and services across 25 global cities, fell 2% in USD from 2024 to 2025. Historically, luxury prices rise at double the pace of average inflation. This decline signals is a consequence of consumers pushing back against price hikes that outpaced value. There's only so long you can charge more just because you can, which was the strategy for certain luxury brands now re-evaluating their greed. Hotels, fine dining, and healthcare led regional spending increases, however, while traditional luxury goods were flat or negative. Interestingly, these variance are geography based. In APAC, 65% of HNWIs increased healthcare spend, 63% spent more on women's fashion, and 55% dined finer. In North America, hotel and fine dining rose sharply at 43% and 35% respectively. The Middle East outpaced them all with 65% spent more on hotels, 60% on fine wine. Take note: the newest competitor isn't another fashion house. Consider that a Hermès client might now opt for a longevity clinic over a new Kelly. A Porsche prospect might trade the keys for a curated Arctic expedition. The new competition is now a passport stamp, a health optimization protocol, an F1 Grand Prix. How to Fix it: Expand the definition of luxury beyond goods. Build partnerships with travel, wellness, or cultural experience providers. Curate memories, not just merchandise. 5. Some Luxury Brands Are Misreading Gen Z's Contradictions As with any rebellion, the kids are leading it—specifically, Gen Z, according to McKinsey. Despite 40% of them worrying about their financial future (and half of U.S. Gen Zers having less than a month of savings), they remain the most willing to splurge and take on debt. Thirty-four percent buy on credit, a figure 13 points higher than older generations. They prioritize apparel (34%) and beauty (29%), happily pay for convenience, and measure identity through achievement. Gen Zers are 73% more likely to define success through career milestones, and 36% more likely to prioritize wealth creation. Spending by this generation is growing twice as fast as prior generations and is on track to eclipse boomers globally by 2029. By 2035, they'll inject $8.9 trillion into the global economy. By the way, Gen Z is telling us exactly where they're headed: they're willing to pay for time, ease, and moments that matter. Their premium-spending behavior shows they'll trade cash for convenience. According to McKinsey, nearly 40 percent of German, UK, and US Gen Z consumers used grocery delivery within the week, pumping up food delivery's share of global food service spending from 9% in 2019 to 21% in 2024. How to Fix it: Treat Gen Z as both strivers and spenders. Create ecosystems that reward convenience and tap into their self-identity. They'll splurge. But only when it feels like a good investment in their own narrative. Brands that meet them with seamless, sensory-rich experiences will win their money and their loyalty. 6. Some Luxury Brands Are Ignoring the Experiences Consumers Already Value The current state of luxury is ripe for creative problem solving, such as cross-category partnerships that continue to keep the brand top of mind. A customer who skips the car upgrade to splurge on luxury travel is a target customer, not a lost prospect. The $40,000 they didn't spend on a new vehicle might now be fueling private villas, spa buyouts, or bespoke retreats. But if a McLaren were waiting at one of those hotels for a weekend test drive, that 'no' to the car becomes a 'not yet.' Today's luxury winners aren't selling products—they're building ecosystems. Smart partnerships with high-end travel, wellness, and experience providers put brands in the path of the splurge while elevating their cultural relevance. How To Fix It: Think like your customer. Partner across categories where splurge spending is already happening—hospitality, wellness, premium travel, even health optimization. Don't compete with their lifestyle—integrate into it. A Crisis Luxury Brands Caused Themselves NEW YORK - FEBRUARY 09: General view of atmosphere at the opening of the first Hermes Men's Store on Madison Avenue on February 9, 2010 in New York City. (Photo byfor Hermes) getty The luxury industry's current crisis is a fundamental reordering of consumer priorities. Splurge spending only been reallocated. Today's consumers are recalculating value, shifting spend toward experiences, authenticity, and personal meaning and away from old-school status signaling. Hermès, as usual, offers the clearest blueprint for how to win in this new landscape. While competitors raced toward accessibility, Hermès doubled down on exclusivity. While others chased tourist dollars, Hermès built local resilience. And while many leaned on manufactured hype, Hermès cultivated genuine desire. Most critically, they understood one key truth: luxury isn't a category, it's a lifestyle. And lifestyle spending isn't confined to handbags and watches. For luxury CMOs, the path forward starts by abandoning outdated assumptions about consumer loyalty and category dominance. Today's buyer makes intentional trade-offs across categories. They're not just buying objects, they're curating moments. The real paradox isn't that consumers stopped splurging. It's that too many luxury brands stopped paying attention to where and why the splurges happen. The brands solving this riddle will emerge stronger from this downturn. The ret will keep bleeding market share while hoping for a reversion that's never coming. We're entering the era of the individual. The luxury consumers' new passionate pursuit of luxury will be characterized by what that consumer believes most true for them, and not what luxury brands dictate it to be.

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American Eagle's ‘good jeans' ads with Sydney Sweeney spark debate
American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a debate about race, Western beauty standards, and the backlash to 'woke' American politics and culture. Is the mixed reaction what the brand intended? (July 31)

Elle
5 hours ago
- Elle
Megan Fox's Dating History Includes Whirlwind Romances Beyond Machine Gun Kelly
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. THE RUNDOWN Megan Fox has been in the spotlight since she was 15 years old, and in that time, she's had a number of high-profile relationships. The actress and writer has always been extremely open about her intense approach to romance—and she's had partners who completely match that energy. She's also shared that there were people in her dating history she can never talk about. In 2023, Fox promoted her poetry book, Pretty Boys Are Poisonous, on Good Morning America and explained that she often uses her relationships as inspiration. But some people can never be named. 'This is not an exposé that I wrote or a throughout my life, I have been in at least one physically abusive relationship and several psychologically very abusive relationships,' she said. 'I have only been publicly connected to a few people, but I shared energy with, I guess we could say, who were horrific people. And also very famous—very famous—people. But no one knows that I was involved with those people.' Here's what is known about Megan Fox's complete dating history so far. Ben Leahy Fox dated a boy from her high school, Ben Leahy, for three years before she became a star, according to a 2009 interview with Rolling Stone. They seemed to have a typical teen romance that ended when she headed to Los Angeles. 'I loved him,' she said. 'He was very sweet and wonderful, really tall and big with a perfect body, and he was a badass. I was totally drawn to him.' Fox started dating 7th Heaven's David Gallagher around 2004 after she starred in Confessions of a Teenage Drama Queen. He joined her at the film's premiere, but they broke up after about a year of dating. Fox was linked to her Transformers co-star Shia LaBeouf briefly during one of her periods of being split from her future husband, Brian Austin Green. They were in both the 2007 movie and the 2009 sequel together and dated around 2011, per LaBeouf's claims in a 2011 Details magazine interview. 'Look, you're on the set for six months with someone who's rooting to be attracted to you, and you're rooting to be attracted to them,' he said. 'I never understood the separation of work and life in that situation. But the time I spent with Megan was our own thing.' In 2018, Fox confirmed the relationship during an appearance on Watch What Happens Live, admitting they had a 'romantic relationship,' but it didn't last long. 'I mean I would confirm that it was romantic,' she said. 'I love him; I have never been really quiet about that, I love him.' In 2006, when she was only 18 years old, Fox was cast on the ABC sitcom Hope & Faith across from 90210 star Brian Austin Green. 'I liked him right away,' she told New York Times Magazine in 2009. 'Everyone was around the monitor watching a scene, and Brian accidentally touched my leg. I remember literal electricity shooting through me and out me from every direction. It was like magic.' Green told KFC Radio in 2019 that he ignored his feelings for Fox at the start. 'It's funny; I kept pushing her away early on because I was like, 'I don't want a relationship,'' he explained. 'And then she was like, 'Well cool, I'm going to go date.'' He added, 'I was like, 'Wait a second, I didn't say go date, please!' So then that's when I realized I was, like 'Fuck, I must be really into this situation, [because] the thought of that kills me.'' In 2008, Fox and Green got engaged. They then called it off. A source told People that the split was was 'mutual,' and they remained 'friends.' Then they reconciled, getting married on June 24, 2010, in Hawaii. In February 2012, Fox told Cosmopolitan that Green was her 'soulmate.' 'I truly feel like he's my soulmate,' she said. 'I don't want to sound corny or cliché, but I do believe we are destined to live this part of our lives together.' That same year, Fox and Green revealed they were expecting a baby and welcomed their son Noah Shannon on Sept. 27, 2012. Their second son, Bodhi Ransom, arrived on Feb. 12, 2014. In August 2015, a source told People the pair was living separately. 'Megan and Brian's split is a classic Hollywood story of two people in different stages of life and career,' the source said. 'They will always love each other very much and are devoted to their kids. Anything could happen in the future, but for now they've decided it's best to take some time apart.' Soon after, Fox filed for divorce, according to Page Six, citing irreconcilable differences. A source told Us Weekly that August, 'They decided on it six months ago.' But in April 2016, a source confirmed to Us Weekly that Fox was expecting a third child. Green confirmed he was the father to People, saying, 'You know, nothing is planned. None of them are ever planned. You kind of just go with it. At my age, to be having three babies, is crazy. I'll be 43 this year.' Fox and Green welcomed another son, Journey River, on Aug. 4, 2016. On an episode of ...with Brian Austin Green in September 2018, via People, Green said, 'Marriage is hard. It's work, I think for anyone. I think when you get to the point like we have, where you have kids, and you've been married for a while, and we've been together for a long time, it's—you just take it day by day." He continued, 'Some people look at divorce or things not working as, like, a disappointment, and it's not. The fact that it worked at all is a positive. We have three amazing kids. We've had and we have a great relationship. We're just taking it day by day.' In April 2019, Fox filed papers to dismiss their divorce proceedings, according to E!. But by the end of 2019, they had separated again, which Green confirmed later after rumors of her relationship with Machine Gun Kelly started circulating in 2020. First, it was reported that she and Green were quarantining separately that year, leading to rumors of their split. During an episode of ...with Brian Austin Green podcast in May 2020, Green explained what happened. 'She said, 'I realized when I was out of the country working alone that I feel more like myself, and I liked myself better during that experience and I think that might be something worth trying for me,'' he shared. 'I was shocked and I was upset about it, but I can't be upset at her because she didn't ask to feel that way. It wasn't a choice she made, that's the way she honestly felt.' Of Fox and Kelly being seen together, he said, 'I've never met him, but Megan and I have talked about him. They're friends at this point, and from what she's expressed, he's a really nice, genuine guy, and I trust her judgment.' Fox filed for divorce again in November 2020. In February 2021, E! reported Green was struggling with the end of the marriage, with a source claiming, 'Brian is definitely not making it easy or doing things quickly. Megan would like to wrap it up and get it finished as quickly as possible, but Brian is not exactly working with her on that.' Shortly after their divorce was finalized in February 2022, Green announced he was expecting a child with his girlfriend, Shana Burgess, whom he started dating in October 2020. On Call Her Daddy in 2024, Fox talked about the relationship with Green, saying, 'I was not a great girlfriend to Brian. I'll be very honest. I was young and really should not have been in a relationship of that level of commitment and magnitude. I did a lot of, like, falling in love with other people all the time. I would go to work and fall in love because I was a kid.' Fox met musician Machine Gun Kelly on the set of the indie thriller Midnight In The Switchgrass in early 2020, per Deadline. The pair was seen together around Los Angeles and the Daily Mail published photos of them grabbing takeout together in Calabasas, California, in May. A source told E! that the co-stars had 'been hanging out a lot since their movie was shutdown [due to COVID-a9],' adding, 'The downtime has been good for are intrigued by each other and having a lot of fun.' A source told E! at the time, 'Megan has been working on a movie with Machine Gun Kelly and gotten close to him. They are hooking up and have been for a little while. She is separated from Brian Austin Green, and they are taking time apart as a couple. She has something going on with Machine Gun Kelly that she is excited about.' Things quickly got hot and heavy. In July, Fox and Kelly were interviewed on Lala Kent and Randall Emmett's podcast, Give Them Lala ... With Randall. Fox shared that she sensed something would come of their meeting after she heard MGK was cast in the film. After two days on set together, Fox felt a profound connection. 'I knew right away that he was what I call a twin flame,' she recalled. 'Instead of a soulmate, a twin flame is actually where a soul has ascended into a high enough level that it can be split into two different bodies at the same time. So we're actually two halves of the same soul, I think. And I said that to him almost immediately, because I felt it right away.' By January 2022, the couple was engaged. They announced the news on Instagram in a now-deleted post, along with a story about drinking one another's blood to seal the connection. MGK shared a photo of the emerald and diamond ring designed by jeweler Stephen Webster, saying it incorporated both of their birthstones. In February 2023, the couple attended a Super Bowl party that led to a dramatic turn in their relationship. Fox suddenly unfollowed Kelly on Instagram and deleted almost all their photos together. She then shared a post quoting the Beyoncé lyric, 'You can taste the dishonesty / It's all over your breath,' from the artist's 2016 song, 'Pray You Catch Me' from Lemonade, famously about Jay-Z's infidelity. A source told People that week, '[They] had a fight over the weekend,' adding that Fox is 'very upset' and wouldn't 'speak to' Kelly. 'They haven't officially called off the engagement, but Megan took her ring off,' the source said. 'They have had issues in the past, but things seem pretty serious this time.' They ultimately decided to work it out, with a source telling Entertainment Tonight, 'Megan and MGK have had ups and downs throughout their relationship, but at the end of the day, they have a lot of love for each other and a deep connection. They have very strong feelings for one another, so their emotions often come out in intense ways. They are working together with the goal of trying to mend things and move forward together.' In March 2024, Fox opened up more about the issues in her relationship with MGK on an episode of Call Her Daddy, confirming they previously called off their engagement. She also said she would be pulling back on discussing their relationship in public. 'I think that what I've learned from being in this relationship is that it's not for public consumption,' Fox said. 'So I think, as of now, I don't have a comment on the status of the relationship, per se. What I can say is that [he] is what I refer to as being my 'twin soul,' and there will always be a tether to him, no matter what. I can't say for sure what the capacity will be, but I will always be connected to him somehow. Beyond that, I'm not willing to explain. All those things you said were accurate things that have occurred [that we got engaged, called it off, and now people aren't sure what our status is]. And I could see them being confusing, or interesting to people, and them being like, 'What's up?'' In November 2024, Fox announced that she was pregnant with her and Kelly's first child. She shared a photo on Instagram, referring to a previous pregnancy loss she experienced with MGK in the caption, writing, 'Nothing is ever really lost. welcome back 👼🏼❤️' The following month, TMZ reported that Kelly and Fox had broken up while on a trip to Colorado over Thanksgiving after Fox 'found material on MGK's phone that was upsetting, and it made her want him to leave the trip early.' A source confirmed the breakup to Us Weekly, saying, 'They broke up in late November. They were trying to make it work again after the pregnancy, but they are both too hot-headed and fell back into their constant fighting. They can't get on the same page, and it's not easy for them being together.' Fox and MGK welcomed their daughter on March 27, 2025. Kelly shared footage of their newborn and wrote, 'she's finally here!! our little celestial seed 🥹💓♈️♓️♊️' Since welcoming their daughter, the couple has reportedly been doing well as co-parents, but Fox is supposedly not interested in a romantic reconciliation. A source speaking with People shared, 'It feels magical to her that she now has a baby girl too. She's doing great and over the moon about her baby girl.' They continued, 'The last few months alone have been difficult for her. At this point, she plans on co-parenting with Colson [Kelly's real name], but that's it. She won't be getting back together with him.' Shortly after, Kelly revealed the baby's name in an Instagram post. 'Saga Blade Fox-Baker ❤️🔥 thank you for the ultimate gift @meganfox,' he wrote. He later shared he picked the name during a July 2025 interview with Today. During a June 2025 appearance on Today, MGK referred to Fox's previous miscarriage, sharing how that experience influenced the name they chose together. 'Her journey, the five years of her culmination of coming, disappearing, coming back again, disappearing, coming back again, she's an epic story, and that's what Saga means,' said Kelly. 'I'm also of Norwegian heritage and so that's a Nordic goddess of storytelling, and I think she has a storytelling future ahead of her. Megan's a great mom and just killing it, and I'm so excited.'