Just 34 Newer Products You'll Feel Clever For Discovering *Before* They Gain Internet Fame

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16-07-2025

Laneige's Neo Blurring Powder that'll instantly matte-ify your skin while helping it maintain its natural glow thanks to the blue hyaluronic acid. It even comes in a mess-free, travel-friendly case so you can take it on the go. I predict this one will go viral in 3...2...1.
Dumpling Daughter's Spicy Sweet Soy sauce for the *perf* blend of sweetness with brown sugar, a kick of spice with red pepper, and a hint of savory with soy. It can be used for marinating, stir-frying, dripping, and even drizzling. When something tastes this good, you'll find LOTS of reasons to use it. Dumplings are great, but why not elevate a bowl of ramen or even ice cream with it? Thank me later.
A Party Pupsicle interactive treat toy designed to provide ongoing entertainment for your four-legged friend when you can't! Pop it open, fill it with your preferred treat, freeze it, then give it to your pup. There are also easy-to-use refill pops that don't require any refrigeration and last up to 20 to 40 minutes per use.
A rechargeable *heated* ice cream scoop you'll cry happy tears over because it means you no longer have to arm wrestle with a regular scoop to get your sweet treat fix. You'll be able to cut through your fave frozen treat with ease rather than microwaving it OR letting it sit on the counter. The handle displays the temperature too!
Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which might as well be a magic wand because it can smooth down flyaways for a flawless hairstyle that makes everyone swoon. It has a soft built-in brush that gets dipped in a moisturizing formula of dragon fruit, prickly pear seed oil, and meadowfoam seed oil to give you that ~sleek~ look without a greasy feel.
A reusable screen-cleaning brush that'll make you question how you ever cleaned the screens BEFORE this genius gadget entered your life. Now you can get rid of all the caked-on grime and bugs for good! These are the kinda results that'll have you singing, "A whoooole new world" as you look out your clean screens.
Some hair tie bracelets when you only wanna wear jewelry on your wrists, which usually leaves you up the creek without a scrunchie. Not anymore! These clever hair ties deserve so much hype — they double as wrist candy so you don't have to worry about going without in the name of fashion!
Medicube Turmeric Overnight Wrapping Peel Off Mask — it uses hydrolyzed collagen, vitamin C, and turmeric to help improve elasticity and even out your skin tone. Apply this K-beauty gem at night and you'll, quite literally, get your beauty rest while you sleep. Peel it off in the morning and admire your fresh new face!
A combo berry basket and colander to make cleaning your fruit a breeze! Most importantly, it'll help keep everything nice and fresh so it doesn't go bad within a matter of days of buying it. You'll wish you discovered this brilliant hybrid years ago.
Anua's azelaic acid serum, a new holy grail item from the makers of the reviewer-beloved Pore Control Cleansing Oil. This gentle skin soother can help combat redness, reduce blemishes, and minimize the appearance of post-acne marks and other discoloration. It also contains other ultra-hydrating and calming ingredients, like hyaluronic acid, aloe, and cica.
A weekly keyboard planner so you can stay on top of your schedule and tasks without taking up a ton of space on your desk. It fits perfectly in front of your keyboard so you can jot things down quickly. Unlike other planners, it's undated so you can use it as you see fit *without* feeling the pressure to write it in every. single. day. And! It comes with a cute lil' stand for your desk.
A hair identifier spray because if dermaplaning has become an essential step in your routine, this stuff is about to change the game. This soon-to-be famous spray will lower your chances of missing a spot, and reviewers even say it left their skin feeling baby smooth because it helps the razor glide across the skin more easily!
A sneaky soup can safe that'll be super unassuming in your pantry — people will just think you're holding onto the '90s for dear life but in reality, you're hiding important cash or valuables inside.
A curved SPF 50 Airy Sunstick Smoothing Bar, which is a Korean skincare product that'll make you *excited* about the SPF step in your daily routine. This stick is contoured and covers a wide area, so it's easy to apply without any mess. It also goes on smooth and won't leave a sticky residue OR white cast behind. If you want a lightweight, semi-matte SPF that plays well with makeup, look no further.
A 2-in-1 salad pod you can use to mix your greens add-ins, and dressing, but wait, you can ALSO eat directly from it! Clever much? This helps cut down on dirty dishes, and it's great for taking lunch on the go. It also comes with a leakproof integrated dressing capsule that sits snugly on top of the container to prevent spills.
A strangely entrancing remote-controlled gecko that, yes, skitters across floors and climbs up walls. The remote works from 25 feet away, so it'll provide tons of entertainment while you lurk behind the corner cackling at everyone's reaction. Its glowing eyes and unexpected appearance make it the perfect prank toy if that's your thing.
Monday Haircare Dry Shampoo infused with keratin and a captivating gardenia scent that'll refresh your locks so you can delay that "everything" shower for another day. It'll also be helpful in fighting frizz and breakage, which can be a real pain as the weather keeps heatin' up!
Deeptalk, which is a gratitude journal full of quick but thoughtful prompts and check-ins spanning the course of three years. It's a lot less intimidating than other journals *and* it's undated, which means you can start it whenever you want. Now you'll be able to look back on how your thoughts have changed over time and be like, "That's deep."
A set of under-bed storage bags *on wheels* because if you're already planning to stuff clutter under the bed, you might as well be organized about it. These are made of a sturdy fabric and a strong metal frame that'll keep your things protected from dust and moisture. You can see the contents with the clear lid and the 360-degree locking wheels make it easy to retrieve them when you need something.
A wildly effective *and* fun-to-use foaming drain cleaner on the verge of becoming internet famous for all the right reasons. This stuff This will apply a powerful foam that helps get rid of grime and prevent plumbing issues without any elbow-deep dirty work. Use it to clean the drains in sinks, bathtubs, and even floor drains!
A cheeky doorbell cover to let everyone know exactly how you feel about them ringing the bell at inopportune moments. Whether you just put the kiddo down for a nap or you simply don't have it in you to deal with solicitors, this will get the message across without having to open the door.
A rechargeable, portable neck fan *with* an LED reading light so you can stay cool and actually see what you're doing instead of hopelessly squinting into the darkness. It has dual lights and fans with adjustable speeds, which deliver at least six hours of hands-free cooling and illumination. Just press and hold the power button to activate! Bonus: The neck has silicone support for added comfort and can be widened for a better fit.
A crinkle cutter tool, aka a life-changing discovery for anyone chasing all things crinkle when it comes to their food choices. Whether it's potatoes, fruit, or veggies, this tool will turn any boring food into a delicious, crinkly masterpiece.
A giant collapsible wash bin with a *drain plug* that'll not only help you conserve water while washing tons and tons of bottles, but it'll also keep everything separate from the sink bottom. Simply remove the plug from the bottom and the water will drain down the sink! It's super easy to clean, dry, and collapse for storage when you're done. Yeah, this will be taking over TikTok soon.
A battery-powered bone conduction Bluetooth pillow speaker because some of us simply cannot sleep without background noise, and what better background noise than one coming from your own pillow??? Only you'll hear the sound, so it won't disturb anyone nearby. Keep listening to those ~healing frequencies~ or that one true crime podcast that oddly helps you drift off to a peaceful slumber.
Solar-powered floating pool lights with different lighting modes you can toss right in the pool and set the mood for a fun night of swimming — or just lounging nearby and enjoying the ambiance. These charge by sunlight, come with a remote control, and have timer modes that'll turn 'em off automatically.
A retractable remote control tether when you live in the kinda household where someone's always shouting "Where's the clicker?!" Simply attach this to any flat surface with the included adhesive and you'll never have to go on a hunt for the remote again. The tether stretches up to 7.5 feet, which makes it the perfect coffee table or end table companion!
A foldable under-the-cabinet banana hanger for anyone struggling with limited counter space but also refuses to give up their morning fruit. Pull it down when you have a new bunch of bananas to store and fold it out of the way when it's not in use! But tbh, this thing is so cool, I'm sure you'll find many uses for it.
Good Molecules Pineapple Exfoliating Powder that reviewers have started comparing to the $68 Dermalogica version, so you know it's gotta be good. This gentle foaming powder is made with fruit enzymes, vitamin C, and rice powder to soften, brighten, and gently exfoliate. You can use it three to four times per week to help break down dead skin cells on the surface layer to reveal a smoother, more radiant complexion.
Ninja's *portable* Crispi Air Fryer system because sometimes you need a do-it-all gadget that blows all the others out of the water. This system cooks your food in the container you eat it from, which means fewer dishes to clean. It also comes with snap-on, leak-proof lids so you can even take the cooked food on the go! Where has this been all your life?
A nifty 2-in-1 knife and cutting board when you're on a permanent mission to wash as few dishes as possible after meal prepping — aren't we all? Whether you're whippin' up some guac or chopping some veggies to eat with hummus, now you don't have to dirty a cutting board! This scissor-esque gadget has a flat surface for you to cut against before sliding the veggies into a dish.
A travel brush with a hidden compartment — is it just me, or does packing for trips seem to get more daunting with age? Having just *one* more clever trick up your sleeve can make it a bit easier! Use this brush to store your razor, hair ties, and other tiny travel-size items you need a place for. It also allows you to leave your giant, bulky hairbrush at home so you can save more room in your luggage.
A pretty and functional laptop lunch tote that'll make you feel very sophisticated because it can hold both your computer *and* your meal in a secret insulated compartment. There's plenty of room inside for other stuff too so it may just become your daily go-to tote instead of juggling several bags with different purposes. Purse, ✅ laptop bag, ✅ lunch tote. ✅
A double-sided cutting board *and* defrosting board you'll feel like a genius for discovering — one side is made of food-grade stainless steel for cutting meat and the other side is made of wheat straw for prepping fruits and veggies. No need for several cutting boards *and* you'll prevent cross-contamination. You can even use the stainless steel side to thaw frozen meat faster! Bonus: It has a built-in garlic grinder on the wheat straw side.