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Priceline $10 Tuesday: Best Picks reveals the five best buys to snap up this week

Priceline $10 Tuesday: Best Picks reveals the five best buys to snap up this week

7NEWS12-08-2025
It's the best day of the week to snag a bargain at Priceline, with hundreds of the pharmacy's best-selling items being discounted to $10 and under in Priceline's '$10 Tuesdays'.
Whether you're in the market for a new mascara, some skincare or a deodorant, Priceline's biggest and best brands are often included in the deals — but it can be hard to know where to start.
Below, Best Picks rounds up the five best buys to invest in this week.
1. The Ordinary Niacinamide 10% + Zinc 1% 30mL, $9.50
It's the budget serum that even Priceline staff recommend, with one recently saying it helped to clear up her breakouts.
And right now, you can get your hands on The Ordinary's Niacinamide 10% + Zinc 1% 30mL for just $9.50.
Described as a 'universal serum for blemish-prone skin', the $9.50 buy promises to 'smooth, brighten and support' your complexion.
It is a five-star buy with hundreds of glowing reviews.
' The Ordinary's Niacinamide Serum is the best value for money niacinamide on the market,' one shopper wrote.
'This is a staple in my cupboard.'
Another said: 'Been trying this serum out (twice daily) for the past few months. Little goes a long way — my bottle still looks pretty full. Pores are not as noticeable and my T-zone is not as greasy'.
2. Australis Emotional Support Tubing Mascara Brown 8.5mL, $9.97
Reduced from $19.95 to just $9.97, this best-selling mascara is a fantastic investment at half price.
Billed as ' your emotional support mascara that is here to stay with you through every breakup, wild night or menty B', the lengthening product has a tubing formula that ensures flake-free, clump-free and smudge-proof all day wear — and you can just wash it off with water.
What I love about this mascara is it works to condition the lashes with a slew of nourishing ingredients.
Available in brown and black, it curls and lengthens without clumping — whatever the weather.
3. Essie Nail Colour Ballet Slippers 13.5mL, $7.99
If doing your own nails is top of your list this year, you can't go wrong with a tub of Essie's Nail Colour in the neutral shade, Ballet Slippers, which is currently down to $7.99.
All of Essie's polishes are long-lasting, chip-resistant and built to last you from desk to dinner.
4. Pantene Pro-V Collagen Intense Miracle Hair Mask 250mL, $7.50
Looking for a hair mask that will nourish your hair and provide it with the collagen it needs to grow?
Look no further than Pantene Pro-V's Collagen Intense Miracle Hair Mask, down to just $7.50 from $15.
A reconstructing, weekly hair mask that helps repair hair in five minutes, the mask will leave your strands strong and shiny.
To use the mask, you simply comb it through your hair after shampooing and conditioning.
Then, leave it on for five minutes before rinsing out thoroughly.
Those who have tried the mask have given it rave reviews and five-star ratings.
'It's a gamechanger,' wrote one impressed shopper.
5. NYX Professional Makeup Make Up Setting Spray — Plump 60mL, $9.47
It's a makeup artist's best-kept secret.
And right now, you can get your hands on NYX's Professional Makeup Make Up Setting Spray for just $9.47 instead of $18.95.
Not only easy to apply, the setting spray is fantastic for giving a cooling effect once it's on your skin.
A series of ingredients
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Priceline $10 Tuesday: Best Picks reveals the five best buys to snap up this week
Priceline $10 Tuesday: Best Picks reveals the five best buys to snap up this week

7NEWS

time12-08-2025

  • 7NEWS

Priceline $10 Tuesday: Best Picks reveals the five best buys to snap up this week

It's the best day of the week to snag a bargain at Priceline, with hundreds of the pharmacy's best-selling items being discounted to $10 and under in Priceline's '$10 Tuesdays'. Whether you're in the market for a new mascara, some skincare or a deodorant, Priceline's biggest and best brands are often included in the deals — but it can be hard to know where to start. Below, Best Picks rounds up the five best buys to invest in this week. 1. The Ordinary Niacinamide 10% + Zinc 1% 30mL, $9.50 It's the budget serum that even Priceline staff recommend, with one recently saying it helped to clear up her breakouts. And right now, you can get your hands on The Ordinary's Niacinamide 10% + Zinc 1% 30mL for just $9.50. Described as a 'universal serum for blemish-prone skin', the $9.50 buy promises to 'smooth, brighten and support' your complexion. It is a five-star buy with hundreds of glowing reviews. ' The Ordinary's Niacinamide Serum is the best value for money niacinamide on the market,' one shopper wrote. 'This is a staple in my cupboard.' Another said: 'Been trying this serum out (twice daily) for the past few months. Little goes a long way — my bottle still looks pretty full. Pores are not as noticeable and my T-zone is not as greasy'. 2. Australis Emotional Support Tubing Mascara Brown 8.5mL, $9.97 Reduced from $19.95 to just $9.97, this best-selling mascara is a fantastic investment at half price. Billed as ' your emotional support mascara that is here to stay with you through every breakup, wild night or menty B', the lengthening product has a tubing formula that ensures flake-free, clump-free and smudge-proof all day wear — and you can just wash it off with water. What I love about this mascara is it works to condition the lashes with a slew of nourishing ingredients. Available in brown and black, it curls and lengthens without clumping — whatever the weather. 3. Essie Nail Colour Ballet Slippers 13.5mL, $7.99 If doing your own nails is top of your list this year, you can't go wrong with a tub of Essie's Nail Colour in the neutral shade, Ballet Slippers, which is currently down to $7.99. All of Essie's polishes are long-lasting, chip-resistant and built to last you from desk to dinner. 4. Pantene Pro-V Collagen Intense Miracle Hair Mask 250mL, $7.50 Looking for a hair mask that will nourish your hair and provide it with the collagen it needs to grow? Look no further than Pantene Pro-V's Collagen Intense Miracle Hair Mask, down to just $7.50 from $15. A reconstructing, weekly hair mask that helps repair hair in five minutes, the mask will leave your strands strong and shiny. To use the mask, you simply comb it through your hair after shampooing and conditioning. Then, leave it on for five minutes before rinsing out thoroughly. Those who have tried the mask have given it rave reviews and five-star ratings. 'It's a gamechanger,' wrote one impressed shopper. 5. NYX Professional Makeup Make Up Setting Spray — Plump 60mL, $9.47 It's a makeup artist's best-kept secret. And right now, you can get your hands on NYX's Professional Makeup Make Up Setting Spray for just $9.47 instead of $18.95. Not only easy to apply, the setting spray is fantastic for giving a cooling effect once it's on your skin. A series of ingredients

How beauty giants are battling it out for Australian shoppers
How beauty giants are battling it out for Australian shoppers

Sydney Morning Herald

time28-05-2025

  • Sydney Morning Herald

How beauty giants are battling it out for Australian shoppers

To this end, Wesfarmers has been expanding its beauty offerings in Priceline and a new dedicated beauty store atomica, while Adore Beauty launched its first bricks-and-mortar store in Melbourne last year after 25 years in business. Dr Marian Makkar, a senior marketing lecturer at the Royal Melbourne Institute of Technology, says differentiation is a key challenge for multi-brand retailers. Exclusive brand partnerships and a warm, bespoke customer service experience with an emphasis on bricks-and-mortar retail are central. 'When you go into the retail space itself, you want to feel like an exclusive customer,' she says. For Mecca, staff training is an essential part of the offering, with the brand investing four per cent of turnover in education. Loading 'Our team members are true beauty experts – deeply knowledgeable about our brands, products, and application techniques – and skilled at sharing that expertise in a warm, engaging, and high-touch way,' the company told this masthead. While Sephora's two main competitors in Australia – Mecca and Priceline – are Australian-owned, Cheah thinks its international positioning gives the brand an edge. 'We go back to the profile of our consumers, and they're more well travelled. The fact they come to Sephora, they can shop anywhere in the region and they will still be able to earn points,' she says. 'We bring global brand equity and exclusive brand partnerships.' Makkar attributes Mecca's success in part to its high concentration of exclusive brands (around 80 per cent). It appears to be working, with revenue growing from $971,523 in 2022 to an estimated $1.3 billion for the 2025 financial year. Sephora was unable to say what percentage of its more than 500 brands were exclusive, but it's clear that it's a strategy pivotal to retailers' success, at a time when consumers can order online or buy in store. This month, Sephora will add Lady Gaga's Haus Labs to its stable of Sephora-only brands in the Asia-Pacific region, which also includes Selena Gomez's Rare Beauty and Rihanna's Fenty Beauty. First launched in 2019 on Amazon, Haus Labs relaunched in 2022 with Sephora. Cheah thinks this has been key to it becoming one of the highest-earning celebrity beauty brands today. 'With all due respect to Amazon, I think Haus Lab's story is better communicated [at Sephora], and I think the brand appreciates that out of us as well,' says Cheah. In today's oversaturated market of celebrity beauty brands, it takes more than a famous face to move product. 'Consumers today are so savvy. They won't spend money on products that don't work, no matter how inexpensive they are,' says Cheah. She thinks Haus Lab's focus on 'clean beauty' (defined by Sephora as products free from ingredients such as phthalates, sulphates and parabens), skincare-based make-up and focus on social issues (a portion of every sale goes to support Gaga's charity, Born this Way Foundation) have all contributed to its success. In June, Sephora and Haus Labs will create 31 activations across Australia in line with Global Pride Month. Cheah says Haus Lab's foundation is the top-selling foundation in US Sephora, with similar hopes for the Australian market. Sephora has made a concerted effort to support Australian beauty brands too – most notably Ultra Violette, a sun care brand that's seen rapid success since launching in 2019. Loading Ultra Violette is sold exclusively in store at Sephora Australia, and has recently entered into the US and Asian markets, again with the help of Sephora. But securing that coveted 'exclusivity' can be tough – Ultra Violette is also available direct from its website and on The Iconic. Cheah is pragmatic. 'A brand deserves to have the brand available to consumers in the way they would like to be. We cannot put a frame around that,' she says. 'In some cases, like Ultra Violette, we would love for them to just be in Sephora and only in Sephora because that gives them a greater marketing edge as well with us.' Indeed, when brands have the ability to go direct to consumer, why enter an exclusive partnership with a retailer like Sephora? Cheah says a partnership offers a brand access to their global supply chain, consumer data, merchandising and advice on product development. And she thinks having multiple fronts in different retailers can confuse shoppers about a brand's messaging. From a consumer standpoint, Makkar says multi-retailers offer convenience for busy shoppers. 'People are looking for a one-stop shop … you have options all the way from Australian brands, all the way to international brands.'

How beauty giants are battling it out for Australian shoppers
How beauty giants are battling it out for Australian shoppers

The Age

time28-05-2025

  • The Age

How beauty giants are battling it out for Australian shoppers

To this end, Wesfarmers has been expanding its beauty offerings in Priceline and a new dedicated beauty store atomica, while Adore Beauty launched its first bricks-and-mortar store in Melbourne last year after 25 years in business. Dr Marian Makkar, a senior marketing lecturer at the Royal Melbourne Institute of Technology, says differentiation is a key challenge for multi-brand retailers. Exclusive brand partnerships and a warm, bespoke customer service experience with an emphasis on bricks-and-mortar retail are central. 'When you go into the retail space itself, you want to feel like an exclusive customer,' she says. For Mecca, staff training is an essential part of the offering, with the brand investing four per cent of turnover in education. Loading 'Our team members are true beauty experts – deeply knowledgeable about our brands, products, and application techniques – and skilled at sharing that expertise in a warm, engaging, and high-touch way,' the company told this masthead. While Sephora's two main competitors in Australia – Mecca and Priceline – are Australian-owned, Cheah thinks its international positioning gives the brand an edge. 'We go back to the profile of our consumers, and they're more well travelled. The fact they come to Sephora, they can shop anywhere in the region and they will still be able to earn points,' she says. 'We bring global brand equity and exclusive brand partnerships.' Makkar attributes Mecca's success in part to its high concentration of exclusive brands (around 80 per cent). It appears to be working, with revenue growing from $971,523 in 2022 to an estimated $1.3 billion for the 2025 financial year. Sephora was unable to say what percentage of its more than 500 brands were exclusive, but it's clear that it's a strategy pivotal to retailers' success, at a time when consumers can order online or buy in store. This month, Sephora will add Lady Gaga's Haus Labs to its stable of Sephora-only brands in the Asia-Pacific region, which also includes Selena Gomez's Rare Beauty and Rihanna's Fenty Beauty. First launched in 2019 on Amazon, Haus Labs relaunched in 2022 with Sephora. Cheah thinks this has been key to it becoming one of the highest-earning celebrity beauty brands today. 'With all due respect to Amazon, I think Haus Lab's story is better communicated [at Sephora], and I think the brand appreciates that out of us as well,' says Cheah. In today's oversaturated market of celebrity beauty brands, it takes more than a famous face to move product. 'Consumers today are so savvy. They won't spend money on products that don't work, no matter how inexpensive they are,' says Cheah. She thinks Haus Lab's focus on 'clean beauty' (defined by Sephora as products free from ingredients such as phthalates, sulphates and parabens), skincare-based make-up and focus on social issues (a portion of every sale goes to support Gaga's charity, Born this Way Foundation) have all contributed to its success. In June, Sephora and Haus Labs will create 31 activations across Australia in line with Global Pride Month. Cheah says Haus Lab's foundation is the top-selling foundation in US Sephora, with similar hopes for the Australian market. Sephora has made a concerted effort to support Australian beauty brands too – most notably Ultra Violette, a sun care brand that's seen rapid success since launching in 2019. Loading Ultra Violette is sold exclusively in store at Sephora Australia, and has recently entered into the US and Asian markets, again with the help of Sephora. But securing that coveted 'exclusivity' can be tough – Ultra Violette is also available direct from its website and on The Iconic. Cheah is pragmatic. 'A brand deserves to have the brand available to consumers in the way they would like to be. We cannot put a frame around that,' she says. 'In some cases, like Ultra Violette, we would love for them to just be in Sephora and only in Sephora because that gives them a greater marketing edge as well with us.' Indeed, when brands have the ability to go direct to consumer, why enter an exclusive partnership with a retailer like Sephora? Cheah says a partnership offers a brand access to their global supply chain, consumer data, merchandising and advice on product development. And she thinks having multiple fronts in different retailers can confuse shoppers about a brand's messaging. From a consumer standpoint, Makkar says multi-retailers offer convenience for busy shoppers. 'People are looking for a one-stop shop … you have options all the way from Australian brands, all the way to international brands.'

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