Challenging Coca-Cola & PepsiCo: Reliance to invest up to Rs 8,000 crore in Campa, beverages expansion over next 15 months
Reliance Consumer Products (RCPL), the FMCG arm of Mukesh Ambani-led Reliance Retail, is set to invest between Rs 6,000 crore and Rs 8,000 crore over the next 12–15 months to scale up its beverage portfolio, including the iconic Campa brand.
The move marks RCPL's most significant capital outlay since its launch in 2022.
According to a ET report, the investment will support the addition of 10–12 new greenfield and co-packing plants across India, a move aimed at challenging established players like Coca-Cola and PepsiCo, as well as low-cost regional competitors. "The capex is being done on a combined investment of Rs 6,000–8,000 crore by Reliance and some of its partners," a senior executive told the publication.
RCPL's beverage portfolio includes Campa Cola, Orange and Lemon, Sosyo, Sun Crush juices, the Spinner sports drink co-created with former Sri Lankan cricketer Muttiah Muralitharan, and the fruit-based hydration brand RasKik.
The company is also setting up a facility in Bihar, in addition to the plant in Guwahati built in partnership with Jericho Foods and Beverages to serve the Northeast.
Spinner is priced aggressively at Rs 10 for a 250ml bottle, less than half the cost of rival drinks like Gatorade and Sting, demonstrating RCPL's strategy to undercut the market.
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'RCPL is focusing on 600 million mass consumers and is working closely with neighbourhood stores by giving them margins at today's cost,' RCPL Director T Krishnakumar had earlier told ET in an exclusive interview.
So far, RCPL beverages are produced in 18 co-invested plants. While the company's distribution remains selective, Reliance plans to make its consumer products available nationally by March 2027, with about 70% coverage by March 2026 for key categories like beverages, Krishnakumar said.
The broader consumer portfolio includes Sil jams and spreads, Lotus Chocolate, Toffeeman and Ravalgaon confectionery, Alan's Bugles snacks, Velvette personal care products, and the Independence staples range. Notably, most of the company's 15 brands have been acquired since its entry into FMCG in 2022.
As per news agency PTI, RCPL's revenue in FY25 touched Rs 11,500 crore, making it the fastest-growing vertical within Reliance Retail.
Campa and Independence brands each surpassed Rs 1,000 crore in sales, contributing to RCPL's 3.5X year-on-year growth.
Reliance Retail CFO Dinesh Taluja said during an earnings call that Campa has already achieved a double-digit market share in its available regions. The company now reaches over one million retail outlets via a network of 3,200+ distributors, and has begun exploring export opportunities in select international markets.
Despite a weather-affected summer, India's beverage market, estimated at Rs 67,000 crore, is projected to more than double to Rs 1.47 lakh crore by 2030, according to think tank ICRIER.
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