Mother Dairy hikes milk prices by up to ₹2 per litre, effective April 30
Mother Dairy on Tuesday raised milk prices by up to ₹2 per litre, effective Wednesday, April 30, according to news agency PTI.
Mother Dairy, a subsidiary of the National Dairy Development Board, sources milk from 10 lakh farmers across 12 states and sells through 4 lakh retail outlets across India.
The raise came just a month after the company launched 'Promilk', a high-protein milk product aimed at tackling India's widespread protein deficiency, particularly in the Delhi-NCR region. Priced at ₹70 per litre, the new cow milk variant delivers 40 grams of protein per litre, contains 4 per cent fat and 11.5 per cent SNF (solids-not-fat), and is fortified with vitamins A and D. It will be sold in 500 ml and 1-litre packs via both online and offline retail stores from Thursday.
At the launch, Mother Dairy Managing Director Manish Bandlish said the new product is designed to meet nutritional needs in a country where "70-80 per cent of Indians struggle to meet daily protein requirements, with 93 per cent unaware of their nutritional needs."
'Protein is a vital part of a balanced diet,' Bandlish said, highlighting that Promilk delivers 30 per cent more protein than regular milk while keeping the taste familiar.
The company aims to begin with 50,000 litres per day and is considering expanding beyond Delhi-NCR based on initial consumer response.
Within three months, it also plans to roll out more 'Pro' range offerings like high-protein curd and paneer.
(With PTI inputs)
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