Depop enters gaming in link-up with Tony Hawk's Pro Skater 3 + 4
As part of the video game franchise launch of Tony Hawk's Pro Skater 3 + 4, Depop 'is stepping inside the game, offering players new ways to express their style while skating through the streets of London and San Francisco'.
In the new game, players can access a Depop-branded 'Create-A-Skater' pack, featuring 15 branded styles and skateboards inspired by real pieces and Depop merchandise.
Depop even features across the game, with pop-up-style moments and street-inspired branding 'bringing the fashion marketplace's brand energy directly into gameplay'.
Depop users will also have the opportunity to shop exclusive edits with more than 5,000 items, inspired by the closets of pro-skaters, Riley Hawk, Nora Vasconcello, Sammy Montano, Sierra Prescott, and Henri Yoro.
In addition to these edits, Depop will also launch an exclusive, collaborative in-app shop with artist NeckFace, known for his graffiti-meets-streetwear aesthetic. Dropping on 11 July, the limited collection of one-of-one unique womenswear pieces has been personally designed by the artist from secondhand items sourced on Depop, 'that blend graffiti art, fashion, and skate'.
The campaign is fronted by pro-skaters Riley Hawk and Nora Vasconcello, 'who represent a new generation of athletes blending fashion, identity, and freedom of expression', we're told.
Steve Dool, senior brand and marketing director at Depop, said: 'Skate culture has always involved exploring your personal style - and Depop is built on self-expression. This partnership is a celebration of the common interests between both communities.'
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