Mimi Fly flies high with new campaign with AirAsia
The singer has recently been involved in the exclusive campaign #SerumpunSkyDance with the popular airline, which is not only celebrating music and dance but also the Southeast Asian unity spirit straight from AirAsia's runway.
The campaign features the singer with a group of dancers as they perform on the runway with an AirAsia plane as the backdrop.
"Collaborating with AirAsia has been an exciting journey, not only as an artiste, but as a cultural representative of the region," said Mimi, real name Shamimi Amalina Norhisham. "Standing on the runway with the plane behind me felt like a powerful symbol. Serumpun is not just a song, it's a movement that unites us all."
Along with the launch of the campaign, the former member of the One Nation Emcees group also announced the launch of her first Dolby Atmos version of the song "Serumpun".
"Launching Serumpun in Dolby Atmos is a significant achievement in my career. The depth and clarity of the song injected by Taja Mustapha into this mix allows fans to enjoy it in a completely new way," she said.
This immersive audio experience is now available on all major digital platforms.
Recently, Mimi, through her company, M Fly Entertainment, released a new edited version of the "Serumpun" music video after receiving negative feedback from viewers. The singer was criticised for her revealing wardrobe and some dance moves that did not gel well with the holy month of Ramadan. The new MV had since garnered more than a million views after only four days.
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