Latest news with #MimiFly
The Star
25-04-2025
- Entertainment
- The Star
The ever-likeable Mimi Fly is soaring now as her phenomenal Raya hit 'Serumpun' goes past an incredible 10.6 million hits in YouTube
Selangor-born Mimi Fly is flying high and continues to soar even further these days. First her hit song 'Angkat' won many admiration with cutting-edge dance moves together with excellent lyric and music composition. And that is already nearing five million hits in YouTube and doing excellently in social-media sites. Then last month she just stepped up another notch with her Hari Raya Song 'Serumpun'. It was to be a Ramadan and Hari Raya to remember for ever-likeable and down-to-earth singer. 'Serumpun' is such a favourite with music fans that it has given her magical numbers (10.67 million hits and counting) in YouTube and it has also become a social media sensation, particularly through the #SerumpunChallenge on TikTok. And beyond its YouTube success, 'Serumpun' is also making waves on Spotify, currently sitting at number 37 on the platform's daily Top 50 – Malaysia chart. Mimi, whose real name is Shamimi Amalina Norhisham, is also a member of the local hip-hop group One Nation Emcees, has now certainly establish herself a true Malaysian music star and can count herself among the current best in the country. The song, penned and performed by Mimi Fly, has received an overwhelming response, with thousands of social media users creating creative videos, including group dance performances with family and friends. Adding to the excitement, a group of Indian women took the initiative to recreate the Serumpun music video, mirroring the original concept, as a show of support for the song's powerful message of unity. Recently, their Indian dancers spokesperson, local actress Pashini Sivakumar, said the decision to reproduce the video was driven by their admiration for the song's melody and choreography, as well as their appreciation for Mimi Fly's courage in responding to feedback from netizens, by deleting and re-recording the original video. Blending traditional and modern musical elements, Serumpun delivers a vibrant melody with a profound message of unity, joy, and the cherished warmth of Aidilfitri. "We (Mimi Fly and team) were just thrilled when so many fans (of all races) acknowledging our efforts and responded positively. It's truly an honour for us. "Actually, we never expected such an overwhelming response, and the diverse comments from people of different backgrounds show that unity is something we naturally embrace. "That is what Malaysians should celebrate, rather than focusing on things that divide us," said Mimi, who once again rocked the stage when she performed during the Sony Hari Raya Open House in KL on Wednesday (April 25). "This (Serumpun) is also my first Raya effort. I'm just so thankful for all the support. I like to thank my fans for their love. It was an amazing effort all the way and me and my team are so gracious about it. "This came after the song 'Angkat' too. This two efforts was a big boom for me and my team. You know, my team who very much my family, we worked so hard for all. I thank my team for sticking by me all this while too. "Hard and honest always pay off. These two songs gave us this and I hope it will give us impetus to even push harder for more better efforts for our fans and family. Again, I thank all my fans, music lovers and also my family (my team)," said the former SM Assunta student, who hails from Petaling Jaya. Speaking about the success of her current two songs, Mimi admitted that she felt the pressure of keeping the momentum for her next single. "My mum always said not to let previous success or failure affect what we do now. As an artiste, we have to continue to create and not let the past work influence our future creations. We can't limit our creativity just because of the success of the previous work," she said. "But I m ready for the challenge. My team is confident that we can come up with another super effort. We are so excited about it, but I rather let it be under wraps. It has be to one of the best of our efforts and then we will introduce it tp world and I just hope that it will impress the fans again." For the record, during the Sony Hari Raya event many other leading and upcoming singers also performed during the event. Among them who gave a stirring performance included the evergreen Misha Omar, who also announced after her performance that she and her team are gearing up for a major live concert in a top arena later this year. Besides Mimi and Misha, the other who also performed during the event which was attended by many top artistes and Sony's leading partners included pop stars such as Sherry Al Hadad, Wany Hasrita, the amazing rap duo of Kmy Kmo-Luca Sickta, Hafiz Hamidun and other young and up coming singers.
Yahoo
23-04-2025
- Entertainment
- Yahoo
Mimi Fly won't let past successes influence next single
23 Apr - Mimi Fly recently revealed that she has plans to release a new single following the success of both "Angkat" and her Eid song, "Serumpun". The singer, real name Shamimi Amalina Norhisham, said that the single is currently in the process, but that it will take a little bit of time seeing that she is still promoting both aforementioned songs. "My biggest concern right now is the time. Like 'Serumpun' earlier, it had to be done in a hurry because a lot of celebrities had already released their Eid songs at the time while I was still promoting 'Angkat'. For the next single, I will need some time for it," she said. Speaking about the success of the previous two songs, Mimi admitted that she felt the pressure of keeping the momentum for her next single. "My mum always said not to let previous success or failure affect what we do now. As an artiste, we have to continue to create and not let the past work influence our future creations. We can't limit our creativity just because of the success of the previous work," she said. Mimi said that she needs the freedom to create and whatever comes next will not be influenced by what she has presented prior. (Photo Source: Mimi IG)
Yahoo
26-03-2025
- Entertainment
- Yahoo
Mimi Fly flies high with new campaign with AirAsia
26 Mar - After creating a phenomenon with "Serumpun", now Mimi Fly is back with another spectacular project, and this time it's with AirAsia. The singer has recently been involved in the exclusive campaign #SerumpunSkyDance with the popular airline, which is not only celebrating music and dance but also the Southeast Asian unity spirit straight from AirAsia's runway. The campaign features the singer with a group of dancers as they perform on the runway with an AirAsia plane as the backdrop. "Collaborating with AirAsia has been an exciting journey, not only as an artiste, but as a cultural representative of the region," said Mimi, real name Shamimi Amalina Norhisham. "Standing on the runway with the plane behind me felt like a powerful symbol. Serumpun is not just a song, it's a movement that unites us all." Along with the launch of the campaign, the former member of the One Nation Emcees group also announced the launch of her first Dolby Atmos version of the song "Serumpun". "Launching Serumpun in Dolby Atmos is a significant achievement in my career. The depth and clarity of the song injected by Taja Mustapha into this mix allows fans to enjoy it in a completely new way," she said. This immersive audio experience is now available on all major digital platforms. Recently, Mimi, through her company, M Fly Entertainment, released a new edited version of the "Serumpun" music video after receiving negative feedback from viewers. The singer was criticised for her revealing wardrobe and some dance moves that did not gel well with the holy month of Ramadan. The new MV had since garnered more than a million views after only four days. View this post on Instagram A post shared by MIMIFLY (@mimiflyyy) (Photo Source: Mimi IG)
Yahoo
24-03-2025
- Entertainment
- Yahoo
Noraniza Idris sings praises for Mimi Fly's "Serumpun" as top Eid song
24 Mar - While her original music video was previously criticised for being too sexy for the month of Ramadan, Mimi Fly did attract the attention of traditional music queen Noraniza Idris for her Eid song, "Serumpun". The singer, who spoke about the former One Nation Emcees member's new song, said that "Serumpun" is the one Eid song that she loves the most due to its fusion of both modern and traditional Nusantara sound. "The song is great not just melody-wise, but also the lyrics that truly captures the attention. It's modern but still retains its traditional values," she said. Noraniza, known as Kak Ani to many, said that she is impressed by the idea of the song, adding, "I don't think it's too much for me to say that Mimi is the only singer who is upholding the ethnic creative sound right now." "Eid songs nowadays use a lot of everyday language. It's not as poetic anymore, to the point that we almost don't feel the joy of the occasion. But there is no denying that there are many other good works like Serumpun," she added. "Serumpun", which has been reedited following the previous backlash, has now garnered more than 970,000 views since its reupload, with many praising the singer for listening to the criticism and changing what is needed. (Photo Source: Mimi IG, Noraniza IG)
Yahoo
22-03-2025
- Entertainment
- Yahoo
‘I did it because I care': Mimi Fly edits ‘Serumpun' MV after criticism
KUALA LUMPUR, March 22 — Malaysian singer-songwriter Mimi Fly is having a Ramadan to remember. She recently released a solo Raya track, Serumpun, along with a music video — only to take it down four days later after social media users criticised her outfit as inappropriate. She subsequently issued an apology. Mimi, whose real name is Shamimi Amalina Norhisham, is also a member of the local hip-hop group One Nation Emcees. In a previous Instagram video, she revealed that she had even received feedback from the Federal Territories Mufti. The Angkat singer then released a re-edited version of the Serumpun MV, making it more fitting for the holy months of Ramadan and Syawal — and audiences are embracing it. The re-released MV, which dropped on Thursday, has already amassed over 700,000 views on YouTube at the time of writing, with many praising Mimi's efforts in the comments. Speaking to Malay Mail, Mimi shared her relief and said the incident helped her realise the true potential of Serumpun. 'I feel fortunate to have faced this challenge, and I'm glad I made the decision to take down the original Serumpun MV and re-edit the parts that some people were uncomfortable with. 'I did it because I care about the song, and I've come to realise that every song has its own audience. My Raya song was meant to reach even more people. 'That's why I wanted to ensure the MV appeals to everyone,' Mimi said. View this post on Instagram A post shared by MIMIFLY (@mimiflyyy) Although she prefers the original Serumpun MV, which featured more choreography — including a climactic dance sequence — she feels she has been given a second chance. On her wardrobe choices, Mimi said she had done extensive research, drawing inspiration from traditional Nusantara fashion — an aesthetic she's currently obsessed with, as seen in her Angkat MV. Beyond its YouTube success, Serumpun is also making waves on Spotify, currently sitting at number 37 on the platform's daily Top 50 – Malaysia chart. If you're looking to explore more of Mimi Fly's discography, Angkat is a must-listen—along with a few other tracks worth checking out:
