The ever-likeable Mimi Fly is soaring now as her phenomenal Raya hit 'Serumpun' goes past an incredible 10.6 million hits in YouTube
First her hit song 'Angkat' won many admiration with cutting-edge dance moves together with excellent lyric and music composition. And that is already nearing five million hits in YouTube and doing excellently in social-media sites.
Then last month she just stepped up another notch with her Hari Raya Song 'Serumpun'. It was to be a Ramadan and Hari Raya to remember for ever-likeable and down-to-earth singer.
'Serumpun' is such a favourite with music fans that it has given her magical numbers (10.67 million hits and counting) in YouTube and it has also become a social media sensation, particularly through the #SerumpunChallenge on TikTok.
And beyond its YouTube success, 'Serumpun' is also making waves on Spotify, currently sitting at number 37 on the platform's daily Top 50 – Malaysia chart.
Mimi, whose real name is Shamimi Amalina Norhisham, is also a member of the local hip-hop group One Nation Emcees, has now certainly establish herself a true Malaysian music star and can count herself among the current best in the country.
The song, penned and performed by Mimi Fly, has received an overwhelming response, with thousands of social media users creating creative videos, including group dance performances with family and friends.
Adding to the excitement, a group of Indian women took the initiative to recreate the Serumpun music video, mirroring the original concept, as a show of support for the song's powerful message of unity.
Recently, their Indian dancers spokesperson, local actress Pashini Sivakumar, said the decision to reproduce the video was driven by their admiration for the song's melody and choreography, as well as their appreciation for Mimi Fly's courage in responding to feedback from netizens, by deleting and re-recording the original video.
Blending traditional and modern musical elements, Serumpun delivers a vibrant melody with a profound message of unity, joy, and the cherished warmth of Aidilfitri.
"We (Mimi Fly and team) were just thrilled when so many fans (of all races) acknowledging our efforts and responded positively. It's truly an honour for us.
"Actually, we never expected such an overwhelming response, and the diverse comments from people of different backgrounds show that unity is something we naturally embrace.
"That is what Malaysians should celebrate, rather than focusing on things that divide us," said Mimi, who once again rocked the stage when she performed during the Sony Hari Raya Open House in KL on Wednesday (April 25).
"This (Serumpun) is also my first Raya effort. I'm just so thankful for all the support. I like to thank my fans for their love. It was an amazing effort all the way and me and my team are so gracious about it.
"This came after the song 'Angkat' too. This two efforts was a big boom for me and my team. You know, my team who very much my family, we worked so hard for all. I thank my team for sticking by me all this while too.
"Hard and honest always pay off. These two songs gave us this and I hope it will give us impetus to even push harder for more better efforts for our fans and family. Again, I thank all my fans, music lovers and also my family (my team)," said the former SM Assunta student, who hails from Petaling Jaya.
Speaking about the success of her current two songs, Mimi admitted that she felt the pressure of keeping the momentum for her next single.
"My mum always said not to let previous success or failure affect what we do now. As an artiste, we have to continue to create and not let the past work influence our future creations. We can't limit our creativity just because of the success of the previous work," she said.
"But I m ready for the challenge. My team is confident that we can come up with another super effort. We are so excited about it, but I rather let it be under wraps. It has be to one of the best of our efforts and then we will introduce it tp world and I just hope that it will impress the fans again."
For the record, during the Sony Hari Raya event many other leading and upcoming singers also performed during the event.
Among them who gave a stirring performance included the evergreen Misha Omar, who also announced after her performance that she and her team are gearing up for a major live concert in a top arena later this year.
Besides Mimi and Misha, the other who also performed during the event which was attended by many top artistes and Sony's leading partners included pop stars such as Sherry Al Hadad, Wany Hasrita, the amazing rap duo of Kmy Kmo-Luca Sickta, Hafiz Hamidun and other young and up coming singers.
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